Jack’s magic coffee shop posted their latest financial results today.
As suspected, the social media company Twitter said revenue for the first quarter totaled $1.2 billion (+16%). However, costs and expenses totaled $1.33 billion (+35%), resulting in an operating loss of $128 million. (link)
Another unsustainable result for a company that doesn’t make a profit yet continues to operate. I digress…
REPOST WARNING – The metaphorical Jack had a great idea, open a coffee shop where the beverages were free and use internal advertising as the income subsidy to operate the business. Crowds came for the free coffee, comfy couches, fellowship, conversation and enjoyment.
It didn’t matter where Jack got the coffee, how he paid for it, or didn’t, or what product advertising the customers would be exposed to while there. Few people thought about such things. Curiously, it didn’t matter what size the crowd was; in the backroom of Jack’s Coffee Shop they were able to generate massive amounts of never-ending free coffee at extreme scales.
Over time, using the justification of parking lot capacity and township regulations, not everyone would be able to park and enter. Guards were placed at the entrance to pre-screen customers. A debate began.

Previously the Cybersecurity and Infrastructure Security Agency (CISA) announced a new Dept of Homeland Security priority to combat disinformation {
In essence, that would be the quiet part said out loud and matter-of-factly. If people are allowed freedom of communication, they end up doing things without our approval.
As the EU prices jump to $33/$34 per million British thermal units (BTU’s), the U.S. natural gas selling at $6 per million BTU’s is an absolute bargain.
