The European auto industry is a case study on how short-sighted trade policy goals, results in consequences.
Previously, German auto companies like Volkswagen entered into trade agreements with China and began manufacturing their vehicles with immediate financial success in the market. However, it did not take long for Chinese auto companies to reverse the engineering and begin to deliver the same quality vehicles at much lower prices.
The Chinese then stop purchasing the Volkswagen vehicles and purchase the cheaper version, while simultaneously begin exporting those same vehicles into the home market from where the technology originated.
Today, with a double-digit decline in production, Volkswagen announces they will cut almost half of their models due to diminished sales.
BLOOMBERG – BERLIN — Volkswagen reported weak sales numbers on Friday, a day after the giant German automaker announced plans to slash the number of models by nearly half as sales plunged, particularly in China.
The Wolfsburg, Germany-based company said group sales fell 8.6 per cent in the second quarter to just under 2.1 million vehicles, with sales in China alone plummeted by more than one-third.



