Friends, in the late summer and fall of 2021 CTH warned of massive waves of price increases that would push inflation to record highs. We watched as each wave arrived almost on schedule throughout 2022, and as a direct result of Joe Biden energy and economic policy, prices necessarily skyrocketed.
In essence in 2021 we were warning about the expenditure side of the ledger that all working-class and fixed income families would experience. We advised to take every proactive measure possible to avoid future price increases.
Now, unfortunately, we begin moving those same warnings to the other side of the ledger; because as a natural consequence of consumer checkbook pain, the financial pressure always transfers to the income and employment side of the economic dynamic.
Keep in mind, retail sales are calculated in dollars spent by consumers. November 2022 retail sales as reported by the commerce department today [DATA pdf], reflect a 0.6% decrease in spending vs October. November data includes Thanksgiving, Black Friday and the traditional early holiday shopping. 0.6% less dollars were spent, despite prices being double digits higher than the prior year.

When the prices you are charging for goods and/or services are 10, 20, even as high as 60 percent more than prior year, yet your sales are running flat to negative – that means consumer purchases of those goods/services are substantially lower.
If you were selling 100 widgets for $1 each in 2021, you gross $100. If your widgets now sell for $1.25 and you gross $94 in 2022 sales, you have sold 75 widgets.
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