The goal of gaining public acceptance for eating insects instead of meat is now part of the Public Broadcasting Service (PBS) effort. The larger climate change objective is to “transition” the global food supply away from cows, pigs and chickens, and toward a more sustainable lifestyle of eating insects and bugs. Farmers in North American and Europe are facing massive regulatory changes as part of the Build Back Better or Green New Deal initiatives.
In the U.S. Joe Biden has pledged his entire administration effort toward the goal of reducing U.S. carbon emissions and protecting the planet. Part of that initiative includes the need to change the diet of Americans away from traditional farm proteins, and toward sustainable alternatives via bugs and/or insects like cockroaches, crickets and grasshoppers.
A comprehensive marketing, branding and image campaign is underway to change the public perception toward an acceptance of sustainable algae and bugs as food sources. Public Broadcasting (PBS) is part of that imitative:

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Several U.S. food manufacturers now include insects and bugs as part of their ingredient list. It would be worthwhile checking the labels on the latest snack foods to identify the percentages of worms and bugs that may be included in your favorite salted snack.
Additionally, a significant investment has taken place in Canada where they are now generating 9,000 metric tons of crickets to replace traditional protein sources (link). The public/private partnership in London, Ontario, is now shipping crickets for use by North American food manufacturers. There has been minimal public pushback against the effort and the government appears to be fast-tracking insects as food alternatives for global shortages of grain and meats.
Joe Biden, NATO, the G7, the European Union, the World Bank, USAID, and every western leader in the United States and Europe has stated there will be food shortages.
The government in the Netherlands is taking a playbook directly from Canada. Keep in mind that Canadian Prime Minister Justin Trudeau and Dutch Prime Minister Mark Rutte are two top-tier government influencers of the World Economic Forum, Davos crowd.
With a pending global food shortage only looking worse by the day British Prime Minister Boris Johnson has proposed to use biofuel farmland to grow food that can be consumed by people.