Several people have made queries about the current state of our national economic condition against the backdrop of disconnected data points that seemingly conflict. Here’s my review.
July and August are key months to gauge the prior six months of U.S consumer positioning.
Why?
Because all advance purchase orders for the U.S. holiday season are made in May, June and July for inventory builds and delivery schedules for September. The decisions made by purchasing officers in late spring and early summer, reflect their predictive analysis for the holiday season.
Inventories are evaluated, critical financial discussions are held, and orders are placed for September arrival and distribution. This predictive activity is what we see in the July and August data that flows from the global, multinational and shipping corporations who facilitate the transfer of the goods. Check what is happening in distribution, and you can see what eventually creates the boxcar effect in the supply chain that ultimately leads to shuttered manufacturing.
Those who are involved in the business of shipping goods are signaling the flares around the state of the consumer economy and what will happen. At the same time, the wording is almost hilarious in this era of great pretending. Instead of saying ordinary words like “poor sales results for durable goods,” the parseltongue calls sales, “destocking.” Example: “CEO Vincent Clerc said he saw no sign that the destocking which has curbed global trade activity would end this year.”
Global shipping company Maersk is warning that shipping volume is low because warehouse inventories are high. The goods are unsold.