Last year, when CTH discussed the original Kraft-Heinz wholesale notification for January 2022, we warned it was only the first round. The reason for waves of price increases is specifically, because each of the processed food categories is impacted differently depending on the amount of processing involved. Each category is different.
This understanding is why we warned everyone in October of last year to make as much preparation as possible for waves of food inflation. The original notification for contracted terms in 30, 60 and 90 days was +20%. Meaning this month, on those group and sectors, prices to retailers went up by 20%, and you are seeing that in the supermarket now.
For the next wave, Kraft-Heinz is telling wholesalers the fulfillment shipments arriving in March will be up to +30% on the next categories. Oscar Mayer proteins will be the biggest increase at the top end (+30%), Maxwell House coffee on the lower end (+5-10%) and the juice and drink category around +20%. [A $5 beverage pack will cost $6 in a few short weeks.]
The processing sector is still dealing with cumulative cost increases. The fulfillment terms are still catching up with the increased costs. These announcements are ON TOP OF the current price increases we are feeling. We are entering hyper-inflation.
If you look at the notification timing from Kraft foods, January 24th, you will see the categories we predicted to come next are the exact categories being outlined in this wave.
Let’s start with the latest issue.
Overall, there are multiple datapoints that show the economic quagmire that is taking place right now. Gasoline continues to rise in price, as oil costs continue to skyrocket as an outcome of Biden energy policy. Food store prices have only just begun to show the higher prices that are built into the replenishment process.
According to Canadian media, the efforts of the insignificant proles behind the big rig steering wheels are easily dispatched annoyances when contrast against the unlimited power of the federal government.


