Twitter platform owner Elon Musk has confirmed the hiring of Linda Yaccarino as CEO of Twitter. Many reactions are happening, but CTH analysis generally likes to stay ahead of the reactions and more into the future of what each datapoint means.  That said, here’s some context.

The general or more common logic, completely understandable, is to look at the hiring of Yaccarino as binary.  Either Musk was previously lying about everything he believed in, or the revenue situation is at a critical mass. Otherwise, it really doesn’t make sense to bring in Linda Yaccarino.

Before going deeper, it is critical to know just how ideological Linda Yaccarino is.  The former head of NBCUniversal is the apex voice in the system of promoting Diversity, Equity and Inclusion (DEI) from an advertising perspective.   I’m not talking about a little bit ideological, I mean the full dna-level, metastatic, this is the core essence of what makes Yaccarino believe she has purpose in life.

Changing social culture by leveraging commercial enterprise is Yaccarino’s life work.

Literally Linda Yaccarino believes that advertisers should determine the product being sold. This is not a spoof, exaggeration, hyperbole or a spin on her outlook. Yaccarino believes marketing and advertising executives should be able to control the physical content, the actual stuff, created by the publisher they pay to advertise their product.

A traditional example might be Ford Motor Company telling Motor Trend magazine what positions to place ads for competitors in the auto industry as a contingency for their ad spend.  A modern example might be Disney telling Fox News what content may be discussed by Tucker Carlson.  This is the origin of DEI ideology controlling platform content.

To understand how this mindset applies to Twitter and Elon Musk, watch a few minutes of this previous interview between Yaccarino and Musk at a convention of advertisers. This is an example of how the NBCUniversal executive thinks.  WATCH (prompted):

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Last week it was reported that Anheuser-Busch CEO Michel Doukeris told investors during a conference call that Budweiser product sales drops in the U.S. and North America were no big deal when contrast against the global sales of the brand. “The Bud Light volume decline in the US over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period,” Doukeris said on the call. He focused attention on the company’s global reach, saying that Bud Light is just one beer within its portfolio and it’s not changing the company’s full-year outlook. {link}

Apparently, USA beer drinkers, specifically those who do not want to be identified as transgender men, are an insignificant bunch amid the world of beer drinking consumers.  However, Doukeris might start paying a little more attention as the decline in total A-B products in North America is starting to become more significant. {Source}

It’s interesting that Coors Light and Miller Lite have sales increases surpassing the sales decline of Bud Light.   This would seem to indicate hard brand switches, but Anheuser-Busch in North America held the corporate line and yesterday {source} told their distributors not to worry.

ST. LOUIS – Anheuser-Busch’s distributors from around the country met in St. Louis on Thursday. They heard firsthand about changes being made regarding the Bud Light transgender controversy.

Anheuser-Busch invited the distributors to the downtown Hyatt hotel for a yearly meeting on summer marketing plans. It was the first such meeting since transgender influencer Dylan Mulvaney’s viral social media posts with Bud Light in early April. She received a special edition can with her picture on it. 

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Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter.  Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.

Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring.  You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders.  Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.

Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work.  As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”

Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter?  Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers.  Unfortunately, in order to achieve that objective, the platform content will have to be modified.

That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE].  The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal.  Thus, her efforts to promote DEI take on a new level of importance.

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The national media hide these types of local stories because they destroy the preferred narrative.  However, the open border leftist policies are opposed by every cross-cultural faction of ordinary Americans, including the predominantly black community of South Shore Chicago.  Keep in mind the DNC convention for 2024 will be held in Chicago.

Watch the response from local residents as the City Council attempts to hold a meeting to inform the public of their decision to place 250 to 500 illegal aliens in housing at South Shore High School.  There are hundreds of illegal aliens currently camped out in police stations around the community and the residents of the area are sick of it.

This video shows the issue of illegal immigration cuts across all political boundaries.  The officials in charge are disconnected from the will of the people.  This conflict is going to escalate across the country as millions of illegal aliens are now pouring through the southern border soon to occupy the land space in all major metropolitan areas.  WATCH:

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CHICAGO -A community meeting Thursday evening on plans to turn a former high school in the South Shore neighborhood into a temporary shelter for migrants got tense.

“Build the wall. Make a border.” “Put them on the North Side.” Those were some of the words attendees shouted during the meeting at South Shore International College Preparatory High School. City officials hosted the form to detail their plans to turn the former South Shore High School building, 7627 S. Constance Ave., into a respite center.

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If you understand what Samantha Power does via her role in using USAID as the mechanism to advance the color revolutions around the globe, these remarks from Mexican President Andres Manuel Lopez-Obrador are subtle like a brick through a window.

Power has recently been trying to create political turmoil in Hungary [HERE] and Georgia [HERE].

However, after AMLO delivered a speech where he called out Joe Biden, the DEA and the CIA for trying to interfere in Mexico [HERE], many people reading here predicted Samantha Power would now show up in Mexico.

Those of you who made that prediction were correct. You guys are smart!

Keep in mind that nearly a million central American economic migrants can be unleashed by AMLO, and likely will be, as Joe Biden and the Mexican president have faced off for almost two years over North American energy policy.  Stunningly, AMLO has not backed down an inch, and instead went on the offensive against Joe Biden and Justin Trudeau.  This put a target on his back and was likely the impetus for U.S. intelligence agencies to call upon Samantha Power to do her thing.

MEXICO CITY, May 3 (Reuters) – Mexico’s president asked his U.S. counterpart Joe Biden to stop the United States Agency for International Development (USAID) from funding groups hostile to his government, according to a letter presented to journalists on Wednesday, echoing previous Mexican criticism of U.S. interventionism.

President Andres Manuel Lopez Obrador did not specify which Mexican groups the U.S. should stop funding, but he has in the past accused several media organizations of being part of a conservative movement against his government.

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CTH has been warning about how the multinationals use the false construct of the DC Potemkin Village to keep people distracted from the true power center that is in control of the system of our national government.  Just as Washington DC and the Legislative branch do not write legislation, the DC system does not control the regulations that flow as an outcome of the Executive branch policy.

Behind the Potemkin Village we discover the mechanisms and people who write the laws, construct the rules, and pay for control over the priority and execution of policy.  Corporations are in control of government; the politicians are the faces that keep everyone distracted.  This dynamic was recently highlighted when Senator Lindsey Graham discovered during a television broadcast that he was a sponsor of a bill he didn’t even understand.

The RNC and DNC are two private corporations within this dynamic.  The same funding mechanisms and corporations behind the Potemkin Village are the same funding mechanisms and corporations who fund the RNC and DNC.  This is one big political apparatus that gives the illusion of government, while the corporations exfiltrate the wealth using laws they construct and policies they create.

Earlier this year we warned these same multinational entities would use the “culture war” to enhance the distraction.  This is ‘The Big Trap.’  Earlier today NBC’s Chuck Todd ran the promotional preview for the 2024 deployment.  WATCH (2 minutes):

Prior to the 2012 election and the rise of the Sandra Fluke free birth control narrative, we used to call them social issues; however, the usefulness of cultural wars has morphed into the larger war of wokeism.

In the big picture, keeping the voting base distracted from the economic expansion of multinational globalism, the corporate ‘masters of the universe’ (ie. the Big Club within both parties), need to keep pushing wokeism and anti-wokeism as a political strategy.  The cultural issues are useful tools to keep control of an alignment of voters.  It has always been thus, and even more important now that people are starting to realize the expansion of the rust belt.

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Over the weekend Ann Coulter’s ex-boyfriend interviewed Elon Musk on his legacy enterprise HBO television show.  The interview is interesting from the dynamic of a few short soundbites that come from a brief discussion.  It’s 20 minutes for those who are interested.  WATCH:

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Victor Davis Hanson often has a unique big picture perspective on current events, linking and contrasting the disconnected high-brow outlook to the pragmatic perspectives of the modern populist movement.

Hanson takes an academic approach to the reality of current social constructs, yet in his own unique way he can describe the current status in a thoughtful and practical way.  In this analysis VDH contrasts the goals of the ideological media, specifically the goals of those in the Republican wing of the media control apparatus, to the reality they have created by removing the voice of Tucker Carlson.  WATCH:

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In their quest to control the mounting opposition to the corporate manipulation behind the DC Potemkin Village, the corporate media are creating a nimbler and more consequential army of opposition to their efforts.  The need for control is a reaction to fear.

There is a particular type of spider that carries several hundreds of young on her body after birth.  If you spot one of these in your shower, and your irrational fear instinct is to smash what seems to be a big scary spider, what you discover in the aftermath is the bathtub walls moving.  Yes, you may have squished the spider, but hundreds of smaller spiders are now crawling all around you.

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For his daily podcast and discussion segment, UK pundit Neil Oliver puts the firing of Tucker Carlson into a unique context of human behavior.  Tucker is taken down like a trophy in the psychology of those who weaponize power.  Additionally, Oliver hits on a few points that are very accurate – albeit with some who would disagree – about the need for control being a reaction to fear.

The decisionmakers in the Carlson issue removed his voice from a position of weakness, not strength.  The decisionmakers, namely the Ruper Murdoch team, fear Carlson.  Lastly, as Oliver accurately notes, history is a wheel – and during travel there are times in the orbit of the wheel when the component part is traveling backwards. WATCH:

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As you listen to the outline, remember the position of Barack Obama’s former campaign manager, David Plouffe, “it is not enough to simply beat Trump. He must be destroyed thoroughly. His kind must not rise again.”…  There is a ring of historical human brutality to it.

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As I said yesterday when discussing the Tucker Carlson firing, “Talking about what happens behind the false front of the DC village is always a threat.   It is in the research and acceptance of the darkest pretending constructs that you realize how the illusions of choice are presented.” {more}

You have heard me say three phrases repeatedly: (1) There are trillions of dollars at stake; (2) live your best life; and (3) always trust your instincts.

The first element is the baseline.  The economics of the thing is always the structural reason for the outcome of anything and everything connected to the thing.  In simpler times we said, ‘follow the money,’ the core essence of that phrase still exists; however, in recent times the people who are controlling the outcomes have been more subversive at hiding the mechanics of their finance.

The second element is the outcome of acceptance.  No one is coming to save you, us, or anything.  We are in this battle together, a diversity of humanity that just wants to be left alone an live in freedom; but we are also in this battle alone.  No one in a position of institutional power is in alignment with our desire for freedom.  Rather than despair at the reality, embrace life and live it as fully and completely as possible – while simultaneously not giving power to the dark imaginings that facilitate the goals of those in power.  Throw sand in their machinery when possible.

The last point speaks to the inherent strength that exists within the human species.  Turn off the noise, turn away from voices that push the illusions into view, and trust your natural instincts that were provided by a loving God.  Into this concept remember there is no such thing as misinformation, disinformation or malinformation; there is only information.  That information may take the form of truth or lies. Use your God given skills to decipher the difference, and when in doubt pause and pray for assistance and clarity.

Take all that you instinctually and intellectually know, overlay the goals and objectives of those you understand seek to control your perspectives, and watch this video below.  Form your own opinion:

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