It was bound to happen anytime a significant brand leader loses 25% of its total market share. According to data provided to Fox News, Budweiser Light beer lost its #1 ranking in the U.S. in the month of May as the critical days of summer sales begin.

This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.

(Fox News) – Bud Light lost its top spot in the U.S. beer market last month, as the brand’s sales sagged following a conservative uproar over its partnership with transgender social media influencer Dylan Mulvaney.

Constellation Brands’ Modelo led the market as it nabbed 8.4% of beer sales from retail stores in the four weeks that ended June 3, according to NielsenIQ data from consulting firm Bump Williams. Bud Light trailed with a 7.3% share.

Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows.

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Memorial Day customarily kicks off summer and the beer beverage industry generally looks forward to the enhanced sales that come from summer.  However, if the recently published reports of Anheuser-Busch sales are accurate, which includes a stunning 60% sales drop during the holiday, the brand position of Bud Light is in freefall.

While the impacts do have a regional trend based on consumer boycotts and patterns, when the Daily Mail reports, “numbers are suffering primarily due to a decline in Bud Light sales that reached as high as a 60 percent drop off over the week that ended on Memorial Day,” we can be certain the executive offices of A/B are watching closely. The feedback from wholesalers and distributors to the parent company must be something beyond alarm.

Worse still, the forward-looking data trend doesn’t offer any hope.  Things are getting worse for the parent company.

(Daily Mail) – […] For the week ending May 20, Bud Light sales across the US fell nearly 26 percent compared to the same period last year. For the week ending May 6, in-store sales plummeted 23.6 percent. And the week before that, ending April 29, sales dropped by 23.3 percent.

This follows declines in sales for the week ending April 22, which saw a 21.4 percent decline. Seven days earlier, the dip has been 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.

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Boy, is there ever a loaded dump truck of potential discussion points in this subject area.

First, Google via YouTube is reversing its position and allowing content that challenges the results of the 2020 election.

[Per Axios] “In a reversal of its election integrity policy, YouTube will leave up content that says fraud, errors or glitches occurred in the 2020 presidential election and other U.S. elections, the company confirmed to Axios Friday.”

After removing “tens of thousands of videos” (their admission) previously containing content that challenged the 2020 election results, suddenly that conversation is permitted.

“Two years, tens of thousands of video removals, and one election cycle later, we recognized it was time to reevaluate the effects of this policy in today’s changed landscape,” YouTube said in a statement.

So, according to the script, the “threat to democracy” has suddenly diminished as the 2024 election cycle starts to become a topic of increased discussion? Yeah, right.

I read this Google change two ways: (1) This reads like a “mission accomplished and we don’t need this anymore” kind of policy switch; and (2) There’s that probability of Donald Trump winning the 2024 election and they need to be able to question election results again.

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There is a new Jim Caviezel movie coming out on July 4th that deserves some attention.  Sound of Freedom is a new Angel Original production, based on the incredible true story of a former government agent turned freedom fighter who embarks on a dangerous mission to rescue dozens of children from modern-day slavery.

Long-term Treepers will remember the deep diving research we did into the issues of Unaccompanied Alien Children (UAC’s) during the first term of the Obama era.  You cannot go into that world without finding the issue of trafficked children; it is a dark and horrific issue that few can truly fathom.  CTH had to back out of the research because without professional support it has negative psychological impacts. The depravity is pure evil.

That said, Jim Caviezel is a big-time hero, genuinely surrounded by a manifestation of God’s armor, as he pushes through the horrors and brings sunlight onto the issue.  There are approximately 2 million children trafficked every year, and the outcome of what happens to them is beyond disturbing. TRAILER WATCH:

https://youtu.be/hyyyKcfJRGQ

“The movie stars Jim Caviezel (The Count of Monte Cristo, The Passion of the Christ) as Tim Ballard, a man who spent over a decade working as a special agent at the Department of Homeland Security. Sound of Freedom highlights one of his first missions to free dozens of children from sex trafficking and exploitation. It is a story of the fight for freedom and hope, even in the darkest of places.” ~ Visit WEBSITE HERE

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Twitter CEO Elon Musk has provided some convincing commentary about his willingness to forgo revenue in order to retain “free speech.” However, more recently he has qualified that outlook by saying, “Freedom of speech is not the same as freedom of reach.”  Musk noting Twitter will block, remove, censor, shadow ban, deboost, downrank and stop content from amplifying based on the determination of those in charge of Twitter content.

This controlled “freedom of reach” perspective, which is really shadow-banning in practice, is generally accepted and now admitted.  Against this backdrop, it becomes important to understand the priorities of the platform to understand the guidelines of the platform.  Within this context the financials are key to understanding what elements are included within “approved content.” {GO DEEP}

Twitter is now a private company, therefore understanding the financials of Twitter is a little more challenging than when they were required to post their financial statements publicly.  However, Elon Musk gave an interview with the Babylon Bee yesterday and revealed some of the internal financial challenges. [VIDEO HERE]  I am going to summarize the status of the Twitter financial position according to what Musk himself revealed.

♦ Twitter was initially purchased by Musk and his investors for around $44 billion.  The company now estimates its value around $20 billion.  Musk overpaid.

♦ Musk put roughly $30 billions of his own net worth into the purchase and financed the rest.

♦ Current outstanding debt on the financing for the purchase is around $12.5 billion. Per Musk statement.

♦ Current debt service, interest on the loans (from investors), is roughly $1.5 billion/yr.  $120.5 million per month for debt service.  Per Musk statement.

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One of the key aspects to noticing a controlled candidate is the speech, cadence and distinct linguistics used during prepared remarks.

When a candidate is authentic in delivery of advocacy points, their speech is a natural flow of thoughts and ideas they create in verbal delivery.  However, when a politician is delivering a speech constructed for them, using the thoughts of others, you will notice a cadence constructed around a series of soundbites that are strung together.

Ron DeSantis kicked-off his official Iowa campaign today literally reading prepared remarks that did not come from his own thought processes.  When delivering a speech from the thoughts of others, there is an emphasis on the reading of it; in the example we highlight today with DeSantis the reading is extreme.  You can see below.

This is not to say that speech writers are not useful, they are. Almost all politicians use speech writers to assist them in putting their thoughts into words to assist communication.  The key is to use the candidates’ thoughts. However, when the thoughts themselves are not from the candidate, there is a very different outcome in delivery.

This is what becomes very visible with Ron DeSantis.

As candidates, Dr. Ben Carson and Newt Gingrich wrote most of their speech scripts and delivered their own thoughts on points of policy and advocacy.  President Trump also communicates his own thoughts through speeches written from them.  When the thoughts are from the candidate, you will notice a tone of authenticity in the delivery. Speeches delivered by people like Tucker Carlson and Jordan Peterson also communicate with authenticity because the thoughts conveyed are their own.

Conversely, in traditional politics there are candidates who do not convey their own thoughts and end up reading speeches that are disjointed with emphasis misplaced, syllables in wrong context, and carrying an odd syntax and cadence.  The more disconnected from the thoughts of the reader, the odder the delivery.

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Everything I have outlined about Twitter is going to surface as accurate over time.  There are two major elements: (1) DHS govt influence, now evidenced in the Twitter Files, and (2) the Twitter financial issues, which explain the recent hiring of Linda Yaccarino, which are soon to surface.

Yesterday, Elon Musk responded to criticism of Twitter censorship, vis-a-vis government demands, with this Tweet: “Please point out where we had an actual choice and we will reverse it.”

The Musk supporters are saying Musk has to comply with government demands if their national laws require it. However, that angle doesn’t take into consideration the choice that Musk/Twitter always have.

If the platform content is not approved by a government, and that govt then demands removal or censorship of that content, Twitter always has two options. One, to comply with the demand and block or restrict the user content (which is the direction they have taken) – or two, stop allowing the platform to operate in the country demanding the censorship. It is the latter option that everyone always avoids mentioning.

However, the issue appears to be bigger and goes to the heart of the second aspect of Twitter we have noted.

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Now that the people who created, managed and constructed the branding for Ron DeSantis have finally made the admission to push their puppet into the 2024 race, we should probably talk about what the person representing their quest is all about.

First, the obvious.  Notice how the managers will not allow Ron DeSantis to hold a public campaign event in Florida?   This is a tenuous time for them, and they cannot allow the optics of DeSantis being protested by Republicans in his home state to undermine their effort.  DeSantis must be shielded in order to protect their investment into his purpose.

Second, another seemingly obvious aspect that might need clarification.  Who is the DeSantis support system?  2024 candidate Ron DeSantis is the creation of two political groups who have merged in common effort.  The two former campaigns of Team Jeb Bush and Team Ted Cruz have merged into the 2024 alliance for Team Ron!

The Never Trump Republicans, who were team Jeb in 2016, have aligned with the 2016 Cruz Crew and created the 2024 Republicans Against Trump (RAT) assembly.

You will notice immediately all of the former Ted Cruz bigCON media groups have rebranded for 2024 as bigCON pro Ron.  The 2016 Cruz affiliated websites and alt-media groups are all now Ron DeSantis websites and media support groups.  This network includes the entire 2016 Cruz Crew, Dana Loesch, Mark Levin, Ken Cuccinelli, Jeff Roe, et al.  All of the former Ted Cruz supporting websites will now support Ron DeSantis.

The alliance between Team Jeb and Team Cruz gets interesting when you realize the scale of the Republican establishment effort to create this partnership in common cause. This partnership also creates some unusual outcomes and necessary changes of position.  Former staunch conservatives are now saying globalism isn’t so bad, and party unity is the key to conservative success.

People were confused ten months ago when I said the 2024 DeSantis coalition will be fully laughable once they start saying, “Hey, the bugs ain’t so bad.”  However, it’s the natural conclusion to this R.A.T. alliance.  Those who were hiding as CONservatives in order to retain their influence and affluence, are merging into the traditional big corporate Republican Party apparatus and reflecting an attitude that says elitism isn’t so bad after all.

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This is not a photoshop.   This is the United States Senate in 2023, as they intentionally present themselves publicly to the American people.

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Texas State House Representative Shawn Thierry, D-Houston, joined with Republicans to support Senate Bill 14 which would restrict gender modification in children. As a Democrat from the Houston area, Mrs. Thierry came under blistering assault from organized alphabet activists in her decision to support the House version of the Texas bill.

Facing threats, ostracization, ridicule and direct personal attacks against her, Ms. Thierry stood against the rage of the mob and voted to support the bill. Explaining her position, Representative Thierry delivered eloquent and powerful remarks on the issue to the House chamber. WATCH:

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At times it feels like we are living in a dystopian era well beyond the prescient writing of George Orwell.  Indeed, I think we can all feel the shift that has taken place as the battle between commonly accepted right and wrong has morphed into a spiritual battle between good and evil.

Joe Biden was installed as a one-term disposable Cloward-Piven opportunity for the most destructive elements of political activism.  Every left-wing fantasy operation is now enveloping the United States and tearing at the fabric of the nation.  In this era, any Democrat who stands up for moral values with an intent to protect the children becomes a mortal enemy to the tribe of wicked enterprise.  Shawn Thierry should be appreciated for taking a stand against the raging mob.

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