Well, this is interesting.  We are now two more weeks into the consequence phase of Bud Light VP of Marketing Mrs. Alissa Heinerscheid rebranding the formerly popular beer as a beverage for transgender and transvestite beer drinkers. {Go Deep}

There is still very little empirical evidence of the financial outcome.  There are anecdotal reports of diminished sales; however, VP of Bud Light marketing, Mrs. Heinerscheid, has now been replaced.  This would seem to indicate the brand damage is structural, and the financial ramifications are going to be long lasting.

The traditional beer drinking consumer is no longer buying Budweiser Light products, because the new brand image of “tranny fluid,” a beer for transgender drinkers, creates the side-eye from other people if a beer drinker is noticed holding one.  Using the free rainbow koozie doesn’t seem to help the problem.

The information comes from Ad Age, an insider trade magazine that tracks all things that happen in and around the advertising and marketing world.

VIA Ad Age – Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser. Heinerscheid did not immediately respond to an email requesting comment.

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President Trump delivers a T47 policy video covering the topic of homelessness, drug addiction and dangerously deranged. [Direct Rumble Link]

“For a small fraction of what we spend upon Ukraine, we could take care of every homeless veteran in America. Our veterans are being treated horribly.” ~ President Donald Trump

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A very interesting interview conducted by Fox News host Tucker Carlson with billionaire entrepreneur, CEO and owner/operator of Twitter, Elon Musk.   The interview is interesting on a variety of subjects, specifically artificial intelligence, public speech, government control of the public information networks and the broad picture of freedom in a digital era.

The interview is extensive and provided below in multiple parts.  The first part discusses the big picture issue of Artificial Intelligence (AI) and the potential of AI to disrupt society through the control of public opinions and perceptions of reality.  WATCH:

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The second segment continues discussing AI, more philosophical aspects of what defines humanity, and then the conversation transitions to the issue of government control within the Twitter social media platform that Musk now owns.

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Consider this an open thread on this interview which will broadcast tonight at 8:00pm ET, along with a good preview by Tucker Carlson below.

The topic of Musk is interesting from multiple perspectives, particularly in an era of universal deceit, pretending and openly exposed manipulation of information by government and govt stakeholders.   I have my own keen reasons to watch the Musk dynamic closely, one of them pertains to the Twitter situation and what it means in the bigger sphere of communication.

Readers here will long remember my outline of the Twitter/Govt dynamic.  However, lesser focused is my empirical belief that a collaborative financial relationship, a subsidy of sorts, had to exist given the nature of both public and private enterprises.  The lesser discussed aspect to social media is the scale and cost of operations in proportion to the revenue the platforms can create.

Musk has essentially confirmed the basic premise I always believed about this public-private partnership; however, what has never been discussed is the financial subsidy for the data processing -and hardware- at scale.  People shrug off this part of the equation, but if you look at the financial moves Mr. Musk is making through the prism of trying to break free of a background financial dependency/subsidy, while simultaneously maintaining viable platform operations, then suddenly some of his moves make sense.

If you are watching the interview tonight, use this thread to share opinion, and I will update with video after broadcast.

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There have been rumors of serious drops in customer purchasing after Anheuser Bush rebranded Bud Light as the beer for transvestites & transgenders.

The stock value of the company has dropped, but the Main Street (consumer-driven) financial outcomes are not clarified in data yet, and everything is nonempirical.  However, with the CEO of Anheuser Bush now stepping into the discussion [see statement here], it is safe to anticipate the impacts at a retail level have reached the executive suites.

Unfortunately, the milquetoast statement from the company is exceptionally weak and shows a heavily influenced group and board filter which ends up creating a very white-washed corporate statement from CEO Brendan Whitworth.  Saying, “we never intended to be part of a discussion that divides people,” is a long way from saying something akin to, ‘hey guys, we really screwed up, and have fired everyone associated with this visit into the world of brand image stupidity.’

[Company Statement Link]

The way I read between the lines of this statement is that Mr. Brendan Whitworth was well aware of the branding effort and marketing plan.  He approved it.  CEO Whitworth cannot fire Budweiser Light Vice President of Marketing, Alissa Heinerscheid, because Whitworth himself approved the marketing strategy.  That’s the way the weasel-words read to me.

Bottom line, this is very weak… pathetically weak… and Budweiser brands deserve to be publicly shunned.  Give them a few weeks with zero sales and let’s see what happens.

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In the BIG PICTURE a local New York City District Attorney has created a criminal case, structured on a federal crime, that the federal government has stated was not a crime.  This is the Rubicon that has been crossed by Manhattan District Attorney Alvin Bragg. In essence this is extreme Lawfare in action.

In response to the jurisdictional issue; in addition to the substantive political construct of the case; the largest mechanism within congress, the House Judiciary Committee has subpoenaed officials from the District Attorney’s office to answer questions about the construct of the case.  A return-fire lawfare response.

In reaction to the federal response and inquiry, DA Alvin Bragg filed a lawsuit against the House Judiciary Committee [Filing Review HERE].  District Attorney Bragg also asked for intervention against the subpoena, an injunction against the authority of the House oversight, that was immediately DENIED by the court.  Alvin Bragg really doesn’t want the House to investigate his case.

Appearing on Fox News to outline the House response, Judiciary Committee Chairman Jim Jordan explains the issues at hand {Direct Rumble Link} – WATCH:

Jim Jordan is correct in the unprecedented action from Bragg, that preceded the unprecedented action from congress. This is a battle of Lawfare operations with significant long-term consequences for the entire justice system.  The political motives for the New York, Atlanta (GA) and Washington DC cases are transparent.

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Outlining much of what was previously discussed here, Tucker Carlson ponders the effectiveness of rebranding the #1 bestselling domestic beer to a 4% target audience that eliminates 96% of its customer base.  The facial expressions at 01:32 are priceless and funny – WATCH:

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A 25-year-old bank employee named Connor Sturgeon opened fire at his workplace in downtown Louisville, Kentucky, on Monday while livestreaming the attack that left five members of the bank leadership dead and nine others injured. {Direct Rumble Link} The shooting took place at Old National Bank, Sturgeon was killed by police after a shootout, according to interim Louisville Metro Police Chief Jacquelyn Gwinn-Villaroel.

Soon after the murders the shooters profile on social media began surfacing. Connor Sturgeon profiled as an unstable wokester identifying with he/him pronouns. Sturgeon learned he was about to be fired from the bank, according to CNN, who said he also left a note for his parents and a friend explaining his intention to go and shoot up the bank.

Police are trying to determine what triggered his attack. Obviously, the shooter was unstable, and reports of his psychological condition identify him as prone to depression. CNN REPORTS:

[…] In a 2018 college essay posted to the website CourseHero, a user identified as a University of Alabama student named Connor Sturgeon wrote that he had had trouble fitting in at school.

“My self-esteem has long been a problem for me,” the essay read. “As a late bloomer in middle and high school, I struggled to a certain extent to fit in, and this has given me a somewhat negative self-image that persists today. Making friends has never been especially easy, so I have more experience than most in operating alone.”

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Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump.   She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity. {Direct Rumble link}

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people.  She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites.  Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined.  You are what you drink.  Watch This First:

Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

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As with many metropolitan areas, Austin Texas sits as an example of what happens when Marxism is allowed to spread like cancer.

In a recent trial, a Texas man named Daniel Perry was convicted of murder for shooting and killing a Black Lives Matter protester who was pointing a loaded AK-47 rifle at him.  While the local police determined Mr. Perry acted in self-defense, another rogue Soros-backed District Attorney disregarded the evidence, hid exculpatory evidence in the case, and took Mr. Perry to trial.

With manipulated and selective evidence presented to the jury, Sgt Daniel Perry was found guilty on Friday.  Today, with mounting pressure from an outraged public, Texas Governor Greg Abbott intervenes and says he will pardon Sgt Perry as quickly as possible through the Board of Pardons and Paroles.  Let’s be clear though, justice has not been served; an injustice has been halted.

(Via Fox News) – Texas Governor Greg Abbott said Saturday he intends to seek a pardon for an Army Sergeant recently convicted of murder for shooting a Black Lives Matter protester during an anti-police demonstration in 2020.

“I am working as swiftly as Texas law allows regarding the pardon of Sgt. Perry,” the Texas Republican tweeted Saturday along with a statement on how his office will go about a pardon.

Abbott said in his tweet that pardons in Texas must be recommended by the Board of Pardons and Paroles. “I have made that request and instructed the board to expedite its review,” Abbott said.

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