The Commerce Department November retail sales data was release today [DATA HERE] – [DETAIL pdf HERE]. The top line issue is a shocking drop in retail sales for November in key categories that align with previous discussion of inflation spending priorities for all U.S. consumers.
Before getting to the data, one point is critical to remember. The commerce department sales figures are based on dollars spent. This point is important, because the items being purchased have inflation within them. When prices are higher due to inflation, sales figures should be higher due to higher prices. Ex. If there is an 8% increase in retail price, but only a 4% increase in retail sales, that means less stuff is being sold. [Less units sold at a higher price gives the illusion of an increase in sales.]
Despite the start of the traditional holiday sales and shopping period, the total sales growth in November was 0.3% over October [Column A]. Factoring in inflation during the same month to month comparison at 0.9%, you can tell that overall in November there was a drop in units sold across the total of retail sales outlets.

A drop in sales at a time when holiday shopping should be taking place is concerning. However, the sales reality aligns with the employment data last week showing a drop of 20,000 workers in the retail sector for November. Put them together, and the picture shows retailers did not need employees, because consumers are not spending.
If we look deeper into the November sales figures, we can see that a contraction in discretionary spending is the primary issue. Electronics (-4.6%), Department Stores (-5.4%) and even online sales at ZERO. We can also see a direct correlation in comparative inflation impact within the sales data for November 2021 when compared to November 2020 [Column B].

The article itself points to how Amtrak is suspending their vaccine mandate as a result of the federal courts blocking enforcement of any mandate pending litigation. From their perspective as a federal contractor, Amtrak is now in a position to cease the vaccine requirement until the legal issues are resolved. However, there’s an element touched upon that needs to be considered.
The final product inflation rate in July (reported in August) was alarming at 7.8%. However, we warned it would get worse. The Bureau of Labor and Statistics (BLS) then released stunning price data for October [
