People often ask me why I seem to highlight datapoints and background events that do not trend to the media-driven narrative priority of the moment.  The answer is simple; everything is connected to the next thing that happens. If you do not outline the originating point, the accurate reference is missed when needed.

This approach is why I have focused significant research on Elon Musk’s financial situation with Twitter {GO DEEP}.

The issue of Twitter’s financial status speaks to the motives of Musk that later surface – like his relationship with Fox News billionaire Rupert Murdoch.  Once you see the connections, suddenly everything makes sense.  Musk and Murdoch have intersecting interests.

Elon Musk is in desperate need of revenue for his social media platform Twitter.  By his own admissions, Twitter is currently in the red on an annual basis between $1.5 to $4.0 billion; that may go as high as $5 billion, depending on what happens over the next six months.  Currently losing $100 million/mo, Musk is limited on how much he can pull from his other companies to support Twitter, and with $1.5 billion in debt service alone on the $12.5 billion borrowed for the Twitter purchase, Musk needs an income stream quickly.

Advertising revenue has dropped 50%. This is the motive for Musk to hire Linda Jaccarino, the former head of NBC Universal advertising, to bring urgently needed revenue to a platform currently considered too extreme for the DEI-minded corporate advertising executives.  Musk is also captive to contracts with Bezos’ Amazon (AWS) and Google cloud services for platform data processing support.  Those very expensive contracts – $1 billion and $2 billion respectively – do not expire until 2025.

In short, Musk needs revenue. For Twitter, this reality drives his decision-making.  Enter, Rupert Murdoch.

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Boy, is there ever a loaded dump truck of potential discussion points in this subject area.

First, Google via YouTube is reversing its position and allowing content that challenges the results of the 2020 election.

[Per Axios] “In a reversal of its election integrity policy, YouTube will leave up content that says fraud, errors or glitches occurred in the 2020 presidential election and other U.S. elections, the company confirmed to Axios Friday.”

After removing “tens of thousands of videos” (their admission) previously containing content that challenged the 2020 election results, suddenly that conversation is permitted.

“Two years, tens of thousands of video removals, and one election cycle later, we recognized it was time to reevaluate the effects of this policy in today’s changed landscape,” YouTube said in a statement.

So, according to the script, the “threat to democracy” has suddenly diminished as the 2024 election cycle starts to become a topic of increased discussion? Yeah, right.

I read this Google change two ways: (1) This reads like a “mission accomplished and we don’t need this anymore” kind of policy switch; and (2) There’s that probability of Donald Trump winning the 2024 election and they need to be able to question election results again.

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Twitter CEO Elon Musk has provided some convincing commentary about his willingness to forgo revenue in order to retain “free speech.” However, more recently he has qualified that outlook by saying, “Freedom of speech is not the same as freedom of reach.”  Musk noting Twitter will block, remove, censor, shadow ban, deboost, downrank and stop content from amplifying based on the determination of those in charge of Twitter content.

This controlled “freedom of reach” perspective, which is really shadow-banning in practice, is generally accepted and now admitted.  Against this backdrop, it becomes important to understand the priorities of the platform to understand the guidelines of the platform.  Within this context the financials are key to understanding what elements are included within “approved content.” {GO DEEP}

Twitter is now a private company, therefore understanding the financials of Twitter is a little more challenging than when they were required to post their financial statements publicly.  However, Elon Musk gave an interview with the Babylon Bee yesterday and revealed some of the internal financial challenges. [VIDEO HERE]  I am going to summarize the status of the Twitter financial position according to what Musk himself revealed.

♦ Twitter was initially purchased by Musk and his investors for around $44 billion.  The company now estimates its value around $20 billion.  Musk overpaid.

♦ Musk put roughly $30 billions of his own net worth into the purchase and financed the rest.

♦ Current outstanding debt on the financing for the purchase is around $12.5 billion. Per Musk statement.

♦ Current debt service, interest on the loans (from investors), is roughly $1.5 billion/yr.  $120.5 million per month for debt service.  Per Musk statement.

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Everything I have outlined about Twitter is going to surface as accurate over time.  There are two major elements: (1) DHS govt influence, now evidenced in the Twitter Files, and (2) the Twitter financial issues, which explain the recent hiring of Linda Yaccarino, which are soon to surface.

Yesterday, Elon Musk responded to criticism of Twitter censorship, vis-a-vis government demands, with this Tweet: “Please point out where we had an actual choice and we will reverse it.”

The Musk supporters are saying Musk has to comply with government demands if their national laws require it. However, that angle doesn’t take into consideration the choice that Musk/Twitter always have.

If the platform content is not approved by a government, and that govt then demands removal or censorship of that content, Twitter always has two options. One, to comply with the demand and block or restrict the user content (which is the direction they have taken) – or two, stop allowing the platform to operate in the country demanding the censorship. It is the latter option that everyone always avoids mentioning.

However, the issue appears to be bigger and goes to the heart of the second aspect of Twitter we have noted.

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Everything I have ever written about Jack’s Magic Coffee Shop is true, even if it takes a little longer for the more complex details about the data processing, govt subsidies and the DHS financial side of the operation to surface.   The DHS, ODNI and FBI control elements were proven in the Twitter Files before the lawyers shut down the pertinent line of inquiry. That horse left the barn as everyone stood jaw-agape.  The second aspect, the financial side of the operation, remains more elusive – but slowly even the biggest tech detractors are coming around to the realization.

Into this foray came the question of whether or not Musk knew about it.  A debate on these pages took place.  In the background, unbeknownst to the general public, the tech insiders within the rebel alliance had formulated a thesis about the takeover. The key part of their overlaid thesis was a timeline of sorts, showing the rise of Truth Social – and the partnerships therein (Rumble) – contrast against the entry of Musk into the coffee shop and the official DHS position about TikTok, – another competitor.

Was the Musk intervention timed to coincide with a rise in strategic competition against the interests of DHS?  Go back and look at the timeline and decide for yourself. It is certainly suspicious when contrast against the ‘new features‘ being advanced within the coffee shop business model.

Regardless, if you overlay the recent Musk decisions, and then overlay the deployed alignment of the Musk enterprise and DeSantis presidential launch, you can make a solid argument the Trillions at Stake group, the collaboration between govt, billionaire multinationals and Big Tech, have a multi-faceted approach to control public information in advance of the 2024 election.  Subtle like a brick through a window:

Fingers placed.  Scales tipped. Interests aligned.

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Now that the people who created, managed and constructed the branding for Ron DeSantis have finally made the admission to push their puppet into the 2024 race, we should probably talk about what the person representing their quest is all about.

First, the obvious.  Notice how the managers will not allow Ron DeSantis to hold a public campaign event in Florida?   This is a tenuous time for them, and they cannot allow the optics of DeSantis being protested by Republicans in his home state to undermine their effort.  DeSantis must be shielded in order to protect their investment into his purpose.

Second, another seemingly obvious aspect that might need clarification.  Who is the DeSantis support system?  2024 candidate Ron DeSantis is the creation of two political groups who have merged in common effort.  The two former campaigns of Team Jeb Bush and Team Ted Cruz have merged into the 2024 alliance for Team Ron!

The Never Trump Republicans, who were team Jeb in 2016, have aligned with the 2016 Cruz Crew and created the 2024 Republicans Against Trump (RAT) assembly.

You will notice immediately all of the former Ted Cruz bigCON media groups have rebranded for 2024 as bigCON pro Ron.  The 2016 Cruz affiliated websites and alt-media groups are all now Ron DeSantis websites and media support groups.  This network includes the entire 2016 Cruz Crew, Dana Loesch, Mark Levin, Ken Cuccinelli, Jeff Roe, et al.  All of the former Ted Cruz supporting websites will now support Ron DeSantis.

The alliance between Team Jeb and Team Cruz gets interesting when you realize the scale of the Republican establishment effort to create this partnership in common cause. This partnership also creates some unusual outcomes and necessary changes of position.  Former staunch conservatives are now saying globalism isn’t so bad, and party unity is the key to conservative success.

People were confused ten months ago when I said the 2024 DeSantis coalition will be fully laughable once they start saying, “Hey, the bugs ain’t so bad.”  However, it’s the natural conclusion to this R.A.T. alliance.  Those who were hiding as CONservatives in order to retain their influence and affluence, are merging into the traditional big corporate Republican Party apparatus and reflecting an attitude that says elitism isn’t so bad after all.

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Despite previously having no issues with 3.3 million listeners for a Twitter Spaces event with BBC, it only took a few hundred thousand listeners for the collaboration between Ron DeSantis and Elon Musk to end in abject failure.

The goal was for DeSantis to use the edgy and cool Twitter Spaces tech to launch his campaign. The outcome was an embarrassing display of a billionaire funded national campaign trying too hard to launch a candidacy built on transparent fraud and political pretense.  The memes coming from the disastrous event are hilarious, and very fitting.

Fox News – Republican Florida Gov. Ron DeSantis’ presidential campaign announcement was mired by repeated technical glitches on Twitter Wednesday evening, in a black eye for the social media platform.

The highly-anticipated announcement, set to be made via a conversation with Twitter CEO Elon Musk and tech entrepreneur David Sacks on Twitter’s “Spaces” feature, was delayed as it appeared the platform was overwhelmed. Twitter’s mobile app repeatedly crashed and users complained that they were unable to hear the broadcast.

Nearly 700,000 users logged in to hear the announcement roughly 20 minutes after it was launched. The event was then abruptly shut down without explanation.  […] Twitter users pummeled Musk over the botched rollout, and Democrats were quick to capitalize. (read more)

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… And so it will come to pass, as many refused to believe.

Tomorrow, Florida Governor Ron DeSantis will follow a sequence of events to launch the Sea Island billionaire strategy for a 2024 Republican nomination bid.  This plan has been constructed for several years; that’s how I was able to predict the organization of the effort ten months ago and the exact date of the launch six months ago.

The sequence of the launch also tells a story.  The sequence of tomorrow is priority driven.  Each group is assisting in the launch sequence based on their importance to the Ron DeSantis campaign. That’s how this GOPe stuff rolls.

(1) DeSantis will first meet with the billionaire donors at the Four Seasons Hotel for an exclusive campaign launch (the donors).  (2) Then DeSantis we be hosted by Twitter CEO Elon Musk for an exclusive Twitter Spaces announcement (social media, influencers).  Then DeSantis will participate in a first of many Fox News promotions, hosted by Trey Gowdy in the 8pm hour formerly occupied by Tucker Carlson (Rupert Murdoch).  Immediately following the Fox News interview, DeSantis will be hosted by Mark Levin at 8:30pm (the Israeli lobby).

Sea Island, Social Media influencers, Murdoch then Israel. That’s the background of the DeSantis coalition as it relates to the priority of their role in the campaign. These are the groups behind the management team of Ron DeSantis {Go Deep}.

As you can see above, Elon Musk and Rupert Murdoch were together in February coordinating the big picture. Musk and Murdoch participating in the details of the RdS launch is not accidental. Murdoch has paid for DeSantis (book advance via Harper Collins) and is using his media platforms (NY Post, WSJ and Fox News Corp) to assist. Elon Musk is using his influence and platform to assist. This provides scale to the financial interests in 2024. Machiavelli would blush.

Elon Musk is to Ron DeSantis in 2024 as Bill Barr was to Robert Mueller in 2019.

Let me start the rest of this analysis with the good news. Ron DeSantis will fail in his effort to win the 2024 nomination – with one caveat – as long as Donald Trump is in the race. Despite what the professional political class will say, Ron DeSantis cannot beat Donald Trump, period! The only way DeSantis can win the nomination is if Donald Trump is not in the race; that’s the caveat.

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People have been gobsmacked by a seemingly 180° change in the ideological outlook of Twitter owner Elon Musk.  The hiring of Diversity Equity and Inclusion (DEI) czar Linda Yaccarino as CEO caught everyone by surprise. {link} A Day later he conceded a free speech position to the government of Turkey, agreeing to silence the political opposition of Recep Erdogan. {link}  Perhaps some clarity can be found in a recent Bloomberg article:

Pay attention to DATES:

(Bloomberg) Elon Musk was issued a subpoena by the US Virgin Islands in its lawsuit accusing JPMorgan Chase & Co. of knowingly benefiting from Jeffrey Epstein’s sex-trafficking.

The US territory said in court papers it had reason to believe Epstein may have referred or attempted to refer Musk to JPMorgan as a client. Several other billionaires, including the Google co-founders Larry Page and Sergey Brin, have also been issued subpoenas by the USVI.

The USVI on Monday asked the judge overseeing the case to authorize alternative means of serving the April 28 subpoena on Musk. The territory said it made good-faith efforts to obtain an address for Musk, including hiring private investigators, but had been unable to locate one. 

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Twitter platform owner Elon Musk has confirmed the hiring of Linda Yaccarino as CEO of Twitter. Many reactions are happening, but CTH analysis generally likes to stay ahead of the reactions and more into the future of what each datapoint means.  That said, here’s some context.

The general or more common logic, completely understandable, is to look at the hiring of Yaccarino as binary.  Either Musk was previously lying about everything he believed in, or the revenue situation is at a critical mass. Otherwise, it really doesn’t make sense to bring in Linda Yaccarino.

Before going deeper, it is critical to know just how ideological Linda Yaccarino is.  The former head of NBCUniversal is the apex voice in the system of promoting Diversity, Equity and Inclusion (DEI) from an advertising perspective.   I’m not talking about a little bit ideological, I mean the full dna-level, metastatic, this is the core essence of what makes Yaccarino believe she has purpose in life.

Changing social culture by leveraging commercial enterprise is Yaccarino’s life work.

Literally Linda Yaccarino believes that advertisers should determine the product being sold. This is not a spoof, exaggeration, hyperbole or a spin on her outlook. Yaccarino believes marketing and advertising executives should be able to control the physical content, the actual stuff, created by the publisher they pay to advertise their product.

A traditional example might be Ford Motor Company telling Motor Trend magazine what positions to place ads for competitors in the auto industry as a contingency for their ad spend.  A modern example might be Disney telling Fox News what content may be discussed by Tucker Carlson.  This is the origin of DEI ideology controlling platform content.

To understand how this mindset applies to Twitter and Elon Musk, watch a few minutes of this previous interview between Yaccarino and Musk at a convention of advertisers. This is an example of how the NBCUniversal executive thinks.  WATCH (prompted):

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