Former Fox News host Tucker Carlson is locked in a contract dispute with his former network who took him off the air, but continues to enforce the contract he signed with them.  As the contract battle wages, and while litigation with the network continues, Carlson is limited in his options for platform broadcast.

As a result, Tucker Carlson’s personal Twitter account which existed prior to his Fox contract and is not subject to the terms and agreements, remains an outlet for him to use while not violating his non-compete clause.  Almost all other platforms represent what would be considered online competition to Fox Digital, so broadcasting a new show on any of those digital platforms would represent a potential legal issue and not an option. {Direct Rumble Link}

Tonight, Tucker Carlson aired a 10-minute monologue, what he calls “episode 1” from his Twitter account. While Tucker does not financially benefit from the Twitter platform, for the social media owner Elon Musk the broadcast represents much needed content oxygen. Tucker states at the end of his monologue that if Twitter suppresses or uses their internal fact-check mechanism known as ‘Community Notes‘ to control his content, he will exit the platform. WATCH: 

(Reuters) […] Ukraine and Russia blame each other for the collapse of the massive dam on Tuesday, which sent floodwaters across a swathe of the war zone and forced thousands to flee.  Ukraine said Russia committed a deliberate war crime in blowing up the Soviet-era Nova Kakhovka dam, which powered a hydroelectric station. The Kremlin blamed Ukraine, saying it was trying to distract from the launch of a major counteroffensive Moscow says is faltering. (more)

Elon Musk, who not coincidentally entered an ideological alignment with Fox News CEO Rupert Murdoch on behalf of Ron DeSantis, has a vested financial interest in making sure his Community Notes police do not attach warnings and citations to the “controversial” dialogue of Carlson.  While there appears to be an ongoing CN notes war in the background, so far the Musk administrators have been able to keep the platform control agents from impeding the broadcast.

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The New York Times has gained insider information on the current advertising revenue for the social media platform Twitter. [Article Here]  Ignoring the nonsense narrative engineering and just focusing on the data itself, the revenue side for Twitter is half what we previously estimated.  This makes the overlay for decisions on platform content even more stark.

According to the data, ad revenue for the month of April was a lackluster $88 million.  That’s a pace of just over $1 billion a year.  With a pre-Musk operating expense of $4.5 billion, and pre-Musk revenue at $4 billion cited by the Twitter owner as the backdrop, here’s the outlook.

Assuming post Musk labor cost reductions saved $500 million, a decline in revenue to $1 billion/yr would be a $3.0 billion deficit, to wit you would need to add the $1.5 billion in debt service as part of the investor buyout structure.

That puts Twitter into a $4.5 billion loss ballpark per year.

This is the high end of what Musk previously estimated in public statements.  Now we see why.

(New York Times) – Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 percent from a year earlier, according to an internal presentation obtained by The New York Times.  (read more)

$1 billion per year in advertising revenue is a whopping 75% loss from the claimed $4 billion in revenue before the Musk purchase.  Perhaps the Fidelity estimate of company value at $15 billion is closer to reality.

If the value of Twitter has dropped to the $15 billion level, that means almost all of the $30 billion in personal equity Musk put into the company has been lost.

Current investor debt is $12.5 billion, with $1.5 billion in debt service/yr. A valuation of $15 billion would only leave Musk with around $2.5 billion in equity position.  If the valuation is accurate, Musk personally would have lost around $27.5 billion in this Twitter platform purchase.

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Former DeSantis Press Secretary Christina Pushaw came directly to the Florida Governor’s office after working in Ukraine on behalf of Volodymyr Zelenskyy.  There is a clear commonality of interest in the actions of Pushaw both in Ukraine and in Florida.

Once the national DeSantis operation was fully constructed and funded, in August 2022 Pushaw left the governor’s office to assemble and coordinate the previously solicited social media influencers for the 2024 operation.

After organizing the operatives, Pushaw is now spearheading a U.S. online influence campaign.

In essence, a registered foreign agent is now working on the social media platform Twitter to construct disinformation on behalf of Ron DeSantis. Elon Musk is apparently a partner in the effort, as the details of the operation begin to surface.

Their intelligence community method is to use operatives within Twitter “community notes” to control any negative opinion of DeSantis.  If anything is identified that undermines the DeSantis operation, Pushaw triggers a specific account “@NoteNeeded” which contains embed operatives who swarm to her commands and affix labels to Tweets designated as harmful to the interests of the DeSantis regime.

The DeSantis election influence operation is similar to what the U.S. State Dept (Nuland) and USAID (S Power) do in foreign countries; only in this example, Ms. Pushaw is working to influence domestic U.S. politics through the social media platform Twitter.

The various accounts all carry the same alligator emoji as an identifying characteristic. Here’s an example of the operation at work, as well as an explanation from Twitter that just doesn’t reconcile with the claims.

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People often ask me why I seem to highlight datapoints and background events that do not trend to the media-driven narrative priority of the moment.  The answer is simple; everything is connected to the next thing that happens. If you do not outline the originating point, the accurate reference is missed when needed.

This approach is why I have focused significant research on Elon Musk’s financial situation with Twitter {GO DEEP}.

The issue of Twitter’s financial status speaks to the motives of Musk that later surface – like his relationship with Fox News billionaire Rupert Murdoch.  Once you see the connections, suddenly everything makes sense.  Musk and Murdoch have intersecting interests.

Elon Musk is in desperate need of revenue for his social media platform Twitter.  By his own admissions, Twitter is currently in the red on an annual basis between $1.5 to $4.0 billion; that may go as high as $5 billion, depending on what happens over the next six months.  Currently losing $100 million/mo, Musk is limited on how much he can pull from his other companies to support Twitter, and with $1.5 billion in debt service alone on the $12.5 billion borrowed for the Twitter purchase, Musk needs an income stream quickly.

Advertising revenue has dropped 50%. This is the motive for Musk to hire Linda Jaccarino, the former head of NBC Universal advertising, to bring urgently needed revenue to a platform currently considered too extreme for the DEI-minded corporate advertising executives.  Musk is also captive to contracts with Bezos’ Amazon (AWS) and Google cloud services for platform data processing support.  Those very expensive contracts – $1 billion and $2 billion respectively – do not expire until 2025.

In short, Musk needs revenue. For Twitter, this reality drives his decision-making.  Enter, Rupert Murdoch.

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Boy, is there ever a loaded dump truck of potential discussion points in this subject area.

First, Google via YouTube is reversing its position and allowing content that challenges the results of the 2020 election.

[Per Axios] “In a reversal of its election integrity policy, YouTube will leave up content that says fraud, errors or glitches occurred in the 2020 presidential election and other U.S. elections, the company confirmed to Axios Friday.”

After removing “tens of thousands of videos” (their admission) previously containing content that challenged the 2020 election results, suddenly that conversation is permitted.

“Two years, tens of thousands of video removals, and one election cycle later, we recognized it was time to reevaluate the effects of this policy in today’s changed landscape,” YouTube said in a statement.

So, according to the script, the “threat to democracy” has suddenly diminished as the 2024 election cycle starts to become a topic of increased discussion? Yeah, right.

I read this Google change two ways: (1) This reads like a “mission accomplished and we don’t need this anymore” kind of policy switch; and (2) There’s that probability of Donald Trump winning the 2024 election and they need to be able to question election results again.

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Twitter CEO Elon Musk has provided some convincing commentary about his willingness to forgo revenue in order to retain “free speech.” However, more recently he has qualified that outlook by saying, “Freedom of speech is not the same as freedom of reach.”  Musk noting Twitter will block, remove, censor, shadow ban, deboost, downrank and stop content from amplifying based on the determination of those in charge of Twitter content.

This controlled “freedom of reach” perspective, which is really shadow-banning in practice, is generally accepted and now admitted.  Against this backdrop, it becomes important to understand the priorities of the platform to understand the guidelines of the platform.  Within this context the financials are key to understanding what elements are included within “approved content.” {GO DEEP}

Twitter is now a private company, therefore understanding the financials of Twitter is a little more challenging than when they were required to post their financial statements publicly.  However, Elon Musk gave an interview with the Babylon Bee yesterday and revealed some of the internal financial challenges. [VIDEO HERE]  I am going to summarize the status of the Twitter financial position according to what Musk himself revealed.

♦ Twitter was initially purchased by Musk and his investors for around $44 billion.  The company now estimates its value around $20 billion.  Musk overpaid.

♦ Musk put roughly $30 billions of his own net worth into the purchase and financed the rest.

♦ Current outstanding debt on the financing for the purchase is around $12.5 billion. Per Musk statement.

♦ Current debt service, interest on the loans (from investors), is roughly $1.5 billion/yr.  $120.5 million per month for debt service.  Per Musk statement.

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Everything I have outlined about Twitter is going to surface as accurate over time.  There are two major elements: (1) DHS govt influence, now evidenced in the Twitter Files, and (2) the Twitter financial issues, which explain the recent hiring of Linda Yaccarino, which are soon to surface.

Yesterday, Elon Musk responded to criticism of Twitter censorship, vis-a-vis government demands, with this Tweet: “Please point out where we had an actual choice and we will reverse it.”

The Musk supporters are saying Musk has to comply with government demands if their national laws require it. However, that angle doesn’t take into consideration the choice that Musk/Twitter always have.

If the platform content is not approved by a government, and that govt then demands removal or censorship of that content, Twitter always has two options. One, to comply with the demand and block or restrict the user content (which is the direction they have taken) – or two, stop allowing the platform to operate in the country demanding the censorship. It is the latter option that everyone always avoids mentioning.

However, the issue appears to be bigger and goes to the heart of the second aspect of Twitter we have noted.

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Everything I have ever written about Jack’s Magic Coffee Shop is true, even if it takes a little longer for the more complex details about the data processing, govt subsidies and the DHS financial side of the operation to surface.   The DHS, ODNI and FBI control elements were proven in the Twitter Files before the lawyers shut down the pertinent line of inquiry. That horse left the barn as everyone stood jaw-agape.  The second aspect, the financial side of the operation, remains more elusive – but slowly even the biggest tech detractors are coming around to the realization.

Into this foray came the question of whether or not Musk knew about it.  A debate on these pages took place.  In the background, unbeknownst to the general public, the tech insiders within the rebel alliance had formulated a thesis about the takeover. The key part of their overlaid thesis was a timeline of sorts, showing the rise of Truth Social – and the partnerships therein (Rumble) – contrast against the entry of Musk into the coffee shop and the official DHS position about TikTok, – another competitor.

Was the Musk intervention timed to coincide with a rise in strategic competition against the interests of DHS?  Go back and look at the timeline and decide for yourself. It is certainly suspicious when contrast against the ‘new features‘ being advanced within the coffee shop business model.

Regardless, if you overlay the recent Musk decisions, and then overlay the deployed alignment of the Musk enterprise and DeSantis presidential launch, you can make a solid argument the Trillions at Stake group, the collaboration between govt, billionaire multinationals and Big Tech, have a multi-faceted approach to control public information in advance of the 2024 election.  Subtle like a brick through a window:

Fingers placed.  Scales tipped. Interests aligned.

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Now that the people who created, managed and constructed the branding for Ron DeSantis have finally made the admission to push their puppet into the 2024 race, we should probably talk about what the person representing their quest is all about.

First, the obvious.  Notice how the managers will not allow Ron DeSantis to hold a public campaign event in Florida?   This is a tenuous time for them, and they cannot allow the optics of DeSantis being protested by Republicans in his home state to undermine their effort.  DeSantis must be shielded in order to protect their investment into his purpose.

Second, another seemingly obvious aspect that might need clarification.  Who is the DeSantis support system?  2024 candidate Ron DeSantis is the creation of two political groups who have merged in common effort.  The two former campaigns of Team Jeb Bush and Team Ted Cruz have merged into the 2024 alliance for Team Ron!

The Never Trump Republicans, who were team Jeb in 2016, have aligned with the 2016 Cruz Crew and created the 2024 Republicans Against Trump (RAT) assembly.

You will notice immediately all of the former Ted Cruz bigCON media groups have rebranded for 2024 as bigCON pro Ron.  The 2016 Cruz affiliated websites and alt-media groups are all now Ron DeSantis websites and media support groups.  This network includes the entire 2016 Cruz Crew, Dana Loesch, Mark Levin, Ken Cuccinelli, Jeff Roe, et al.  All of the former Ted Cruz supporting websites will now support Ron DeSantis.

The alliance between Team Jeb and Team Cruz gets interesting when you realize the scale of the Republican establishment effort to create this partnership in common cause. This partnership also creates some unusual outcomes and necessary changes of position.  Former staunch conservatives are now saying globalism isn’t so bad, and party unity is the key to conservative success.

People were confused ten months ago when I said the 2024 DeSantis coalition will be fully laughable once they start saying, “Hey, the bugs ain’t so bad.”  However, it’s the natural conclusion to this R.A.T. alliance.  Those who were hiding as CONservatives in order to retain their influence and affluence, are merging into the traditional big corporate Republican Party apparatus and reflecting an attitude that says elitism isn’t so bad after all.

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Despite previously having no issues with 3.3 million listeners for a Twitter Spaces event with BBC, it only took a few hundred thousand listeners for the collaboration between Ron DeSantis and Elon Musk to end in abject failure.

The goal was for DeSantis to use the edgy and cool Twitter Spaces tech to launch his campaign. The outcome was an embarrassing display of a billionaire funded national campaign trying too hard to launch a candidacy built on transparent fraud and political pretense.  The memes coming from the disastrous event are hilarious, and very fitting.

Fox News – Republican Florida Gov. Ron DeSantis’ presidential campaign announcement was mired by repeated technical glitches on Twitter Wednesday evening, in a black eye for the social media platform.

The highly-anticipated announcement, set to be made via a conversation with Twitter CEO Elon Musk and tech entrepreneur David Sacks on Twitter’s “Spaces” feature, was delayed as it appeared the platform was overwhelmed. Twitter’s mobile app repeatedly crashed and users complained that they were unable to hear the broadcast.

Nearly 700,000 users logged in to hear the announcement roughly 20 minutes after it was launched. The event was then abruptly shut down without explanation.  […] Twitter users pummeled Musk over the botched rollout, and Democrats were quick to capitalize. (read more)

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