People often ask me why I seem to highlight datapoints and background events that do not trend to the media-driven narrative priority of the moment.  The answer is simple; everything is connected to the next thing that happens. If you do not outline the originating point, the accurate reference is missed when needed.

This approach is why I have focused significant research on Elon Musk’s financial situation with Twitter {GO DEEP}.

The issue of Twitter’s financial status speaks to the motives of Musk that later surface – like his relationship with Fox News billionaire Rupert Murdoch.  Once you see the connections, suddenly everything makes sense.  Musk and Murdoch have intersecting interests.

Elon Musk is in desperate need of revenue for his social media platform Twitter.  By his own admissions, Twitter is currently in the red on an annual basis between $1.5 to $4.0 billion; that may go as high as $5 billion, depending on what happens over the next six months.  Currently losing $100 million/mo, Musk is limited on how much he can pull from his other companies to support Twitter, and with $1.5 billion in debt service alone on the $12.5 billion borrowed for the Twitter purchase, Musk needs an income stream quickly.

Advertising revenue has dropped 50%. This is the motive for Musk to hire Linda Jaccarino, the former head of NBC Universal advertising, to bring urgently needed revenue to a platform currently considered too extreme for the DEI-minded corporate advertising executives.  Musk is also captive to contracts with Bezos’ Amazon (AWS) and Google cloud services for platform data processing support.  Those very expensive contracts – $1 billion and $2 billion respectively – do not expire until 2025.

In short, Musk needs revenue. For Twitter, this reality drives his decision-making.  Enter, Rupert Murdoch.

Billionaire media mogul Rupert Murdoch owns Fox News, The Wall Street Journal, The New York Post and Harper Collins book publishing.

Murdoch wants to control the outcome of the 2024 election and strongly supports Ron DeSantis on behalf of his Wall Street allies.

Murdoch financed DeSantis through the Harper Collins book deal, and Murdoch has turned his media outlets into advanced PR for the DeSantis campaign.

The Murdoch media approach includes lengthy and friendly broadcast Fox News appearances, interviews and pundit advocacy, while the print side spins favorable stories.  The Wall Street Journal and New York Post are doing the same.  It is a full-court press to support DeSantis on behalf of the interests of Murdoch et al.  Keep in mind, the RNC has given Fox News control over the kickoff GOP debate.

♦The Alliance of Interests – Elon Musk needs money; this is not in question.  Rupert Murdoch, supporting Ron DeSantis, wants control of the 2024 election outcome; also, this is not in question.  These two facets form the baseline of a common interest.

Elon Musk launches the DeSantis campaign via Twitter Spaces – not accidental.  Musk then uses his platform control mechanisms to amplify DeSantis and counteract the strong and visible platform support for Donald Trump.   What outlet pushes the narrative that flows from the operation?  Rupert Murdoch.

NEW YORK POST – Donald Trump’s 2024 election campaign’s claims are already being hit with Twitter’s new “community notes,” which fact-check or offer context to dubious posts.  In May alone, Team Trump and their surrogates were slapped with community notes on at least seven occasions — and were often cited for posting flat-out lies.  (read more)

Christina Pushaw is a registered foreign agent working for the DeSantis campaign.

Ms. Pushaw went from working in Ukraine, for Volodymyr Zelenskyy, directly to working in Florida as Ron DeSantis’ press secretary.

Pushaw was the person who gathered the “influence operation” over the past two years on behalf of the DeSantis 2024 operation.  That operation was visible in 2022, denied in 2022, then finally admitted two weeks ago.

Now working for the DeSantis campaign, Christina Pushaw – a fellow traveler from the George Soros network and schooling – has organized the same type of influence campaign used in Ukraine to support Zelenskyy, only this time she is exploiting social media and specifically Twitter.  This is why she spent so much time recruiting ‘influencers’ in 2021 and 2022, and even tried to deny she was doing it.

Put it all together, and what you see is Rupert Murdoch as the financial lifeline (with a common interest) for Elon Musk who desperately needs money that does not and cannot come from his other businesses (Tesla, SpaceX etc.).

Murdoch, supporting DeSantis, also had a problem he was willing to remove on his Fox News network.   Musk needs content providers as he needs a way to increase his viewership and money.  Murdoch axes Tucker Carlson.  Where does Carlson surface?  Twitter!  [NOTE: Except now I think Carlson has caught on to the play.]

The Twitter platform has now evolved to become the influence operation for Team DeSantis- with groundwork seeded by Pushaw.  The throttling of pro-MAGA, and boosting of pro-Meatball, is now becoming increasingly obvious.

The Twitter ‘Community Notes’ issue is simply a very visible reflection of what people have been talking about for several weeks.  This is why it was loaded into the media cannon on Rupert’s platform, The New York Post.   Everything is connected to everything else, and once you see the strings on these marionettes you can never return to that moment in the performance when you did not see them.

Musk needs revenue; this is not in question.  The question is now, how urgently?

The alliance between Rupert Murdoch and Elon Musk isn’t a conspiracy or wild imagining, it is simply the logical outcome to a common interest.  Elon needs money, Rupert wants DeSantis and control of the 2024 election.  Everything else is a matter of mutually aligned support.

♦Last point – My long-standing suspicion is, the people who organized Ron DeSantis appear to have convinced the governor to run in 2024 by telling him that Lawfare was going to take down Donald Trump.  That’s why his handlers pushed the Florida governor into a bunker after the August 2022 FBI raid on Mar-a-Lago, and then relaunched the national campaign immediately thereafter. {Go Deep}

Ron DeSantis appears to have enrolled in their agenda under the assumption that he would NOT have to actually run against Donald Trump, but would instead be able to just pick up the MAGA base after Trump was removed from the 2024 campaign by Lawfare operations.  Pushed to accept this prediction by a wife desperate for her own sense of power, DeSantis appears to have believed the DC connected team that made these assurances.  Now both Ron, and to a lesser extent, Jill, are stuck hoping they are not wrong.

Rolling the dice on a bet against Donald Trump is never a good career strategy.  Factually, that approach has been proven bad-bad, ju-ju for anyone who tried.

Keep in mind, all the never-Trumpers and gleeful influencers who saw the dollar signs and joined on to DeSantis bandwagon, are hitched to the same outcome.

They are in a mutually assured destruction (MAD) situation.  If the Deep State and Lawfare doesn’t take out Donald Trump, their DeSantis operation goes over the edge into the bottomless pit of irrelevancy.

Thus, the DeSantis campaign, and everyone attached to the support thereof, will become increasingly desperate as Lawfare starts failing.