There is a new Jim Caviezel movie coming out on July 4th that deserves some attention.  Sound of Freedom is a new Angel Original production, based on the incredible true story of a former government agent turned freedom fighter who embarks on a dangerous mission to rescue dozens of children from modern-day slavery.

Long-term Treepers will remember the deep diving research we did into the issues of Unaccompanied Alien Children (UAC’s) during the first term of the Obama era.  You cannot go into that world without finding the issue of trafficked children; it is a dark and horrific issue that few can truly fathom.  CTH had to back out of the research because without professional support it has negative psychological impacts. The depravity is pure evil.

That said, Jim Caviezel is a big-time hero, genuinely surrounded by a manifestation of God’s armor, as he pushes through the horrors and brings sunlight onto the issue.  There are approximately 2 million children trafficked every year, and the outcome of what happens to them is beyond disturbing. TRAILER WATCH:

https://youtu.be/hyyyKcfJRGQ

“The movie stars Jim Caviezel (The Count of Monte Cristo, The Passion of the Christ) as Tim Ballard, a man who spent over a decade working as a special agent at the Department of Homeland Security. Sound of Freedom highlights one of his first missions to free dozens of children from sex trafficking and exploitation. It is a story of the fight for freedom and hope, even in the darkest of places.” ~ Visit WEBSITE HERE

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Here we go.  Hard data is now starting to surface showing the devastating impact of the Anheuser-Busch decision to rebrand Budweiser products as the beer for the transgender community.   The #1 and #2 best selling beers in the United States are now fully rebranded to consumers and destroyed.  Now we see the ramifications.

The irony of Budweiser creating the “born on” date and freshness date system in the beer industry is just too damned funny, here’s why.

Across the United States, wholesalers are on the hook for inventories of Bud Light and Budweiser products that no one is buying.  These products have an expiration date, thanks in part to the previously mentioned freshness campaign long ago created.  The wholesalers have to swap out the close-dated products that are not being sold in retailers and restaurants.  The wholesalers are then stuck with out-of-date product, and turn back to the corporate office for help.

From reporting in the Wall Street Journal, Anheuser-Busch (A/B) is telling the wholesalers to give the product free to their employees rather than dump it.  By law, they cannot give it away to consumers, and they cannot cross promote the beer by “bundling” alcohol with another CPG product (ie, buy chips, get free beer).

The story is being promoted as A/B being magnanimous in giving the beer to the employees; however, in reality as the product hits its expiration or sell-by date, A/B only has that option, other than to dump it in the garbage and recycle the containers.  There is so much unsold inventory, data below, they are now giving it away (lol).

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Well, this is interesting.  We are now two more weeks into the consequence phase of Bud Light VP of Marketing Mrs. Alissa Heinerscheid rebranding the formerly popular beer as a beverage for transgender and transvestite beer drinkers. {Go Deep}

There is still very little empirical evidence of the financial outcome.  There are anecdotal reports of diminished sales; however, VP of Bud Light marketing, Mrs. Heinerscheid, has now been replaced.  This would seem to indicate the brand damage is structural, and the financial ramifications are going to be long lasting.

The traditional beer drinking consumer is no longer buying Budweiser Light products, because the new brand image of “tranny fluid,” a beer for transgender drinkers, creates the side-eye from other people if a beer drinker is noticed holding one.  Using the free rainbow koozie doesn’t seem to help the problem.

The information comes from Ad Age, an insider trade magazine that tracks all things that happen in and around the advertising and marketing world.

VIA Ad Age – Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser. Heinerscheid did not immediately respond to an email requesting comment.

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I’m not going to re-write anything. [SEE HERE]  Instead, I’m just dropping this little video snippet into the discussion as a confirmational datapoint.

CNN journalist Alex Marquardt: “I’ve been here for the past five days. I have not heard any explosions. I have not heard any air sirens, until about half an hour ago, right when President Biden was in the center of Kyiv.“

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The theatre and pantomime of Ukraine, as orchestrated by the White House & State Dept. and summed up in the phrase “World War Reddit,” continues.  I will admit, the air raid sirens were a nice touch.

Joe Biden made a surprise trip into Kyiv, where the word “surprise” is intended to fall upon the eyes and ears of the American public, not the Ukrainian government or the Russians who were given advanced notice that Joe Biden was traveling to Kyiv to meet with President Zelenskyy.

The White House admits in their on-the-record briefing {Read Here} that Russia was informed of the trip prior to Biden’s departure from Washington DC. So, the New York Times framing of the transportation aspect, “after a trans-Atlantic flight to Poland, Mr. Biden crossed the border by train, traveling for nearly 10 hours to Kyiv, as other American officials have in recent months,” was clearly done as part of the theatre around the visit.

Additionally, as every media article about the visit includes (for additional “color” of the performance) air raid sirens were sounded as Joe Biden and President Zelenskyy stepped out into the streets.  From the screenplay as written. I suggest reading in your best Richard Attenborough dramatic voice:

“Mr. Biden arrived early Monday morning to meet with President Volodymyr Zelensky, and the two stepped out into the streets of Kyiv even as an air-raid siren sounded, a dramatic moment that underscored the investment the United States has made in Ukraine’s independence.“

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This investigation seems to have taken a long time to reach a decision on indictment.   Cinematographer Halyna Hutchins, 42, was shot by actor Alec Baldwin in New Mexico on October 21st, 2021.

According to media reports today, Mr. Baldwin is going to be charged with involuntary manslaughter.

(USA Today) – Alec Baldwin will be charged in the 2021 shooting death of a cinematographer during a rehearsal on the New Mexico set of his Western movie “Rust,” the Santa Fe district attorney announced Thursday.

Baldwin, 64, who was holding the gun at the time it fired, and “Rust” armorer Hannah Gutierrez-Reed will each be charged with two counts of involuntary manslaughter, Santa Fe District Attorney Mary Carmack-Altwies and Special Prosecutor Andrea Reeb said in a news release.

Cinematographer Halyna Hutchins, 42, died shortly after being wounded by a gunshot while setting up a scene at a ranch on the outskirts of Santa Fe on Oct. 21, 2021. Baldwin was pointing a prop pistol at Hutchins when the gun went off, killing her and wounding the film’s director, Joel Souza.

Assistant director David Halls, who handed Baldwin the gun that day, signed a plea deal for the charge of negligent use of a deadly weapon, according to the DA’s office. He has a suspended sentence and six months probation.

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According to a Facebook announcement by her mother earlier today, Lisa Marie Presley (54), the only child of Elvis Presley, suffered a cardiac arrest and was rushed to the hospital.  It is now being confirmed that she died.

[Hollywood] – Lisa Marie Presley, the only daughter of Elvis and Priscilla Presley, has died. She was 54.

“It is with a heavy heart that I must share the devastating news that my beautiful daughter Lisa Marie has left us,” her mother Priscilla Presley confirmed.

“She was the most passionate strong and loving woman I have ever known,” she said in a statement to TMZ. “We ask for privacy as we try to deal with this profound loss. Thank you for the love and prayers. At this time there will be no further comment.” (more)

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The White House is urging Nancy Pelosi to utilize the lame duck congressional session and construct a massive omnibus spending bill that will wrap Ukraine funding, COVID spending and a federal budget extension via continuous resolution.  The request for Ukraine funding is an additional $38 billion.

Federal funds to support FEMA and hurricane recovery efforts will likely be part of the bargaining chips. Essentially, the sausage ingredients are: if congress doesn’t give Zelenskyy more money, then DeSantis will not get federal financial assistance.

If you don’t support Ukraine, you’re a Russian operative.

WASHINGTON DC – The Biden administration sent a letter to Congress on Tuesday outlining nearly a $38 billion request to help Ukraine continue fending off Russian attacks.

The administration is also asking for $10 billion in emergency health funding, with more than $9 billion going toward Covid vaccine access, next-generation Covid vaccines, long Covid research and more. About $750 million would be spent on efforts to control the spread of monkeypox, hepatitis C and HIV.

Congress has so far provided about $66 billion for Ukraine and other war-related needs. The administration argues that about three-quarters of that funding has either been spent or is committed to specific purposes.

An administration official said the White House plans to request additional disaster relief in the coming weeks to help with hurricane and wildfire recovery but didn’t provide any tentative figure.

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Hollywood actor James Caan has died, he was 82-years-old.   Caan was famous for his roles in many historic movies, perhaps the most well-known was his role in the Godfather.

Caan had a Twitter account [SEE HERE] where he would often post pictures from some of his movies.   There is a lot of memories in those pictures.

Hollywood – “James Caan, the brawny star who played Sonny Corleone in The Godfather and a rough-and-tumble athlete in Rollerball but had the self-assurance to showcase a sensitive side during his long career, has died. He was 82.

Caan died Wednesday night, his rep told The Hollywood Reporter, confirming a post on the actor’s Twitter account. No other details of his death were immediately available. (read more)

It’s something a little different for this crowd, but the civil lawsuits between Hollywood actor Johnny Depp and his former wife, actress Amber Heard, have concluded.  A jury found Ms. Heard acted with malicious intent when she defamed her former husband Mr. Depp with accusations of abuse.

The jury awarded Mr. Depp $10 million in compensatory damages, and $5 million in punitive damages which are an outcome of the ‘malicious intent‘ finding.  However, the punitive damages are limited by law to $350,000.   On the three specific issues cited for consideration by the jury, the jurors all found Ms. Heard was guilty of lying, fabricating and targeting her former spouse with false claims.  {LINK} Result, Ms. Heard owes Mr. Depp $10,350,000.

Additionally, for her side of the countersuit, Ms. Heard was awarded $2 million as compensatory damages against Mr. Depp’s lawyer for one issue within a Daily Mail article where the Depp representative accused Ms. Heard of manufacturing a confrontation for publicity.   The net result of all the legal action is Ms. Heard owes Mr Depp $8.35 million.

With the three major issues around the litigation determined by the jury in favor of Mr. Depp, the actor released the following statement:

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