Memorial Day customarily kicks off summer and the beer beverage industry generally looks forward to the enhanced sales that come from summer.  However, if the recently published reports of Anheuser-Busch sales are accurate, which includes a stunning 60% sales drop during the holiday, the brand position of Bud Light is in freefall.

While the impacts do have a regional trend based on consumer boycotts and patterns, when the Daily Mail reports, “numbers are suffering primarily due to a decline in Bud Light sales that reached as high as a 60 percent drop off over the week that ended on Memorial Day,” we can be certain the executive offices of A/B are watching closely. The feedback from wholesalers and distributors to the parent company must be something beyond alarm.

Worse still, the forward-looking data trend doesn’t offer any hope.  Things are getting worse for the parent company.

(Daily Mail) – […] For the week ending May 20, Bud Light sales across the US fell nearly 26 percent compared to the same period last year. For the week ending May 6, in-store sales plummeted 23.6 percent. And the week before that, ending April 29, sales dropped by 23.3 percent.

This follows declines in sales for the week ending April 22, which saw a 21.4 percent decline. Seven days earlier, the dip has been 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.

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Last week it was reported that Anheuser-Busch CEO Michel Doukeris told investors during a conference call that Budweiser product sales drops in the U.S. and North America were no big deal when contrast against the global sales of the brand. “The Bud Light volume decline in the US over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period,” Doukeris said on the call. He focused attention on the company’s global reach, saying that Bud Light is just one beer within its portfolio and it’s not changing the company’s full-year outlook. {link}

Apparently, USA beer drinkers, specifically those who do not want to be identified as transgender men, are an insignificant bunch amid the world of beer drinking consumers.  However, Doukeris might start paying a little more attention as the decline in total A-B products in North America is starting to become more significant. {Source}

It’s interesting that Coors Light and Miller Lite have sales increases surpassing the sales decline of Bud Light.   This would seem to indicate hard brand switches, but Anheuser-Busch in North America held the corporate line and yesterday {source} told their distributors not to worry.

ST. LOUIS – Anheuser-Busch’s distributors from around the country met in St. Louis on Thursday. They heard firsthand about changes being made regarding the Bud Light transgender controversy.

Anheuser-Busch invited the distributors to the downtown Hyatt hotel for a yearly meeting on summer marketing plans. It was the first such meeting since transgender influencer Dylan Mulvaney’s viral social media posts with Bud Light in early April. She received a special edition can with her picture on it. 

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Here we go.  Hard data is now starting to surface showing the devastating impact of the Anheuser-Busch decision to rebrand Budweiser products as the beer for the transgender community.   The #1 and #2 best selling beers in the United States are now fully rebranded to consumers and destroyed.  Now we see the ramifications.

The irony of Budweiser creating the “born on” date and freshness date system in the beer industry is just too damned funny, here’s why.

Across the United States, wholesalers are on the hook for inventories of Bud Light and Budweiser products that no one is buying.  These products have an expiration date, thanks in part to the previously mentioned freshness campaign long ago created.  The wholesalers have to swap out the close-dated products that are not being sold in retailers and restaurants.  The wholesalers are then stuck with out-of-date product, and turn back to the corporate office for help.

From reporting in the Wall Street Journal, Anheuser-Busch (A/B) is telling the wholesalers to give the product free to their employees rather than dump it.  By law, they cannot give it away to consumers, and they cannot cross promote the beer by “bundling” alcohol with another CPG product (ie, buy chips, get free beer).

The story is being promoted as A/B being magnanimous in giving the beer to the employees; however, in reality as the product hits its expiration or sell-by date, A/B only has that option, other than to dump it in the garbage and recycle the containers.  There is so much unsold inventory, data below, they are now giving it away (lol).

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Many people have come to the realization the best line of defense against an out of control and corrupt federal government is to drop back to the state and local level, harden the local politics to push-back against federal intervention, and demand local and state officials fight against the dangerous leftist agenda.

Governors like Ron DeSantis in Florida are leading the way with proactive state legislation and direct confrontation against the collectivist leftist effort.  The state confrontation includes state laws against efforts by federal intrusion (COVID mandates, passports, etc) and simultaneously creating state laws that will allow Big Tech (censorship) and the multinational corporations (discrimination) to be sued in state court.  Additionally, following the Tea Party organized model, local pragmatic patriots are also doing their part.

The latest story of effective organization at the local level comes from a group of families in a mid-sized town of Southlake, Texas; a town northwest of Dallas with a population of 31,000.  The school board was about to initiate the indoctrination program of Critical Race Theory (CRT) in the region.  The parents said “no more” leftist bullshit, organized an effective political action committee pooled their financial resources, selected candidates and launched a full-frontal assault in the next local election.

The results were stunningly successful as the pragmatic patriots crushed the leftist effort with a turnout three times greater than the previous election, and an overwhelming seventy percent level of voting support for their candidates.  Their opposition barely scraped 30% for their side.  This is how it is done; smile as you read the details below:

SOUTHLAKE, Texas — Nine months after officials in the affluent Carroll Independent School District introduced a proposal to combat racial and cultural intolerance in schools, voters delivered a resounding victory Saturday to a slate of school board and City Council candidates who opposed the plan.

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President Trump has made an announcement on how to frame the 2020 election results.  From this moment forth, the overall encompassing effort of the leftist usurpation of the 2020 election, through the use of fraudulent mail-in ballots, will be called “The Big Lie”.

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Tell me again that common sense patriotic Americans are not in the majority… and growing.

There are numerous data-points, albeit some subtle, about the backlash to leftist industries writ large.  Adding another data-point is this simple notation about viewership for the Hollywood Oscar awards: “drew an average of 9.8 million viewers for ABC on Sunday, according to early Nielsen numbers. That’s 58% below the ratings from last year’s show, the previous lowest-rated Oscars, which brought in in 23.6 million viewers.” (link)

Hollywood, Music, Entertainment, NASCAR, NBA, CNN et al and all those who push the ‘woke’ narrative are losing their audience in massive ways.  The totalitarians have a strategy, and a big part of that strategy is to isolate us from assembling against their interests. This is why fellowship is so critical and all efforts to remain in communication must remain a primary focus.

We are in the majority; however, the problem is ‘they’ control the communication mechanisms that allow us to recognize the scale of our assembly.  The deplatforming and censorship by Big Tech is just method of their control.  Look at the obscure data-points and you will find the scale of our majority.

The rebel alliance in California is throwing buckets of sand into the machinery… Well Done!

The California Secretary of State, Dr. Shirley N. Weber, has announced the recall effort to remove Governor Gavin Newsom has produced more than enough valid signatures to trigger a recall election.

[NOTE: Not coincidentally allied media are reporting today that California’s COVID infection rate is declining rapidly… funny that]

CALIFORNIA – […] The valid signatures in the 10th report are 1,626,042, which exceeds the total of 1,495,709 signatures required. Counties still have until April 29th to verify the validity of any remaining signatures.

“This now triggers the next phase of the recall process, a 30-business-day period in which voters may submit written requests to county Registrars of Voters to remove their names from the recall petition,” Secretary Weber said. “A recall election will be held unless a sufficient number of signatures are withdrawn.” (read more)

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Rasmussen has a poll released today highlighting the corporate risks involved in entering politics.  Coca-Cola now discovering the cost of corporate wokeism as 37% of respondents say they are buying less product during boycott.

Thirty-three percent (33%) of Black adults say they are less likely to buy Coca-Cola because of the company’s involvement in the Georgia election law controversy, as are  35% of White adults and 44% of other non-white adults. As noted by the National Pulse:

[…] Respondents were asked several questions, including, “Is it a good idea or a bad idea for corporations to become involved in political controversies?”

Overall, 62 percent of respondents said that it was a “bad idea,” with only 20 percent saying it was a “good idea,” and 17 percent saying they were “Not sure.”  When asked if they had ever boycotted a company over “political issues,” 52 percent of those polled said “No,” while 41 percent replied “Yes.”

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Get Woke, Go Broke…

Keep up the boycott of all Coca-Cola products.

Obviously the massive multinational corporation cannot admit they made a mistake lest they get attacked by the extremists on the far-left; however, all of Coca-Cola’s recent moves since they stupidly put their company into the toxic political mess surrounding election reform legislation -particularly in GA- indicates the company is experiencing destabilizing impacts from the MAGA boycott.  DO NOT RELENT !

(Bloomberg Legal) The Coca-Cola Co. announced Wednesday that it is moving legal chief Bradley Gayton to a “strategic consultant” role less than a year after he joined the company and promoting in-house lawyer Monica Howard Douglas to general counsel.

Gayton, who joined Coca-Cola on Sept. 1 and recently announced ambitious new diversity requirements for the company’s outside lawyers, will immediately become a strategic consultant to Coca-Cola chairman and CEO James Quincey.

[…]  Coca-Cola spokesman Scott Leith, when asked about the impetus for its general counsel change or whether Gayton’s strategic consulting role is a permanent or temporary position, said the company would have no additional comment. (read more)

It is almost impossible to boycott all of the multinational corporations that are attempting to influence U.S. politics.  However, if we focus like a laser on two or three: Delta Airlines, Coca-Cola and Major League Baseball, we can send a massive message that will hit the boardrooms of all others.

Take Coke down a few pegs…. and the rest will fall in line.

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CTH will continue pointing out the merge of Government and Multinationals while Conservative Inc and Republicans run from criticism of their K-Street masters.

Let us start by taking a look at this specific point about COVID vaccination passports:

The people behind the JoeBama administration do not need to step on the hot-button issue of ‘vaccine passports’ because they already have ideological allies working on the issue.  Remember that phone call with 100 multinational corporations a few days ago?  Why would a Marxist government need to engage in an issue highly charged with politics, when they can just farm-out the same outcome to their Marxist corporate allies?

Hopefully people can see what is happening here.

There are trillions at stake.  Those trillions need to engage in control mechanisms to retain their position.  The multinational corporations know how financially lucrative COVID compliance is.  Those same multinationals are setting up the parameters for control in the exact same manner the U.S. government would.  The ideological multinationals and the ideological JoeBama administration are working in concert.

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