Shadow Banning is the term given to social media backroom activity that uses computer algorithms to shrink user account engagement without informing the user. The process involves putting friction upon the account to block amplification and control engagement. The user doesn’t see the process, they just notice a severe drop in the engagement by other users on the platform.
Last year, Elon Musk promised to start letting the account holders see what level of friction they were assigned to by letting the users see their shadow ban status. However, that promise was never fulfilled. Musk was questioned about why the X platform, formerly known as Twitter, has not followed through on the transparency pledge.
Continuing the process of pretending not to know things, Musk says transparency is hard.
(Washington) – The long-hated process of shadow-banning on X, formerly Twitter, soon will change, according to owner Elon Musk.
At the Viva Tech conference this week, the billionaire said he plans to address the issue soon. He said the company is working on a plan that will let people see if their account was affected by the Twitter system.
“Sorry it’s taking so long,” Mr. Musk posted. “There are so many layers of ‘trust & safety’ software that it often takes us hours to figure out who, how and why an account was suspended or shadow-banned. A ground up rewrite is underway that simplifies the X codebase dramatically.”






