Yeah, he really did that. Folks, I’m not sharing this to be snarky about Ron DeSantis per se’, this isn’t actually his messaging. It’s worth looking at this through the prism of who is operating the management, branding and communication effort. This level of ridiculous religious pandering is stunningly identical to Ted Cruz in the early 2016 GOP nomination.

The DeSantis campaign knows they need to target evangelical and faith-based voters. Put a group of people who are not actually centered on the principles of faith in charge of a political campaign, tell them they need to appeal to faith-based voters, and this is exactly what you get.

The DeSantis campaign organizes what should be an interview with friendly allies in the Christian Broadcasting Network. [Full Interview Here]  CBN’s David Brody then interviews Ron DeSantis asking him what historic figures he would associate himself with. DeSantis’s answer is so far beyond pandering cringe, it makes you seriously wonder who constructed this messaging for him [likely, Jeff Roe]. WATCH:

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Grandma’s rules apply to me providing any further commentary on the issue, but wow – just wow.

That campaign must be under so much external pressure from the GOPe donors, it’s unreal to watch.

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It was bound to happen anytime a significant brand leader loses 25% of its total market share. According to data provided to Fox News, Budweiser Light beer lost its #1 ranking in the U.S. in the month of May as the critical days of summer sales begin.

This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.

(Fox News) – Bud Light lost its top spot in the U.S. beer market last month, as the brand’s sales sagged following a conservative uproar over its partnership with transgender social media influencer Dylan Mulvaney.

Constellation Brands’ Modelo led the market as it nabbed 8.4% of beer sales from retail stores in the four weeks that ended June 3, according to NielsenIQ data from consulting firm Bump Williams. Bud Light trailed with a 7.3% share.

Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows.

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Twitter platform owner Elon Musk has confirmed the hiring of Linda Yaccarino as CEO of Twitter. Many reactions are happening, but CTH analysis generally likes to stay ahead of the reactions and more into the future of what each datapoint means.  That said, here’s some context.

The general or more common logic, completely understandable, is to look at the hiring of Yaccarino as binary.  Either Musk was previously lying about everything he believed in, or the revenue situation is at a critical mass. Otherwise, it really doesn’t make sense to bring in Linda Yaccarino.

Before going deeper, it is critical to know just how ideological Linda Yaccarino is.  The former head of NBCUniversal is the apex voice in the system of promoting Diversity, Equity and Inclusion (DEI) from an advertising perspective.   I’m not talking about a little bit ideological, I mean the full dna-level, metastatic, this is the core essence of what makes Yaccarino believe she has purpose in life.

Changing social culture by leveraging commercial enterprise is Yaccarino’s life work.

Literally Linda Yaccarino believes that advertisers should determine the product being sold. This is not a spoof, exaggeration, hyperbole or a spin on her outlook. Yaccarino believes marketing and advertising executives should be able to control the physical content, the actual stuff, created by the publisher they pay to advertise their product.

A traditional example might be Ford Motor Company telling Motor Trend magazine what positions to place ads for competitors in the auto industry as a contingency for their ad spend.  A modern example might be Disney telling Fox News what content may be discussed by Tucker Carlson.  This is the origin of DEI ideology controlling platform content.

To understand how this mindset applies to Twitter and Elon Musk, watch a few minutes of this previous interview between Yaccarino and Musk at a convention of advertisers. This is an example of how the NBCUniversal executive thinks.  WATCH (prompted):

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The national media hide these types of local stories because they destroy the preferred narrative.  However, the open border leftist policies are opposed by every cross-cultural faction of ordinary Americans, including the predominantly black community of South Shore Chicago.  Keep in mind the DNC convention for 2024 will be held in Chicago.

Watch the response from local residents as the City Council attempts to hold a meeting to inform the public of their decision to place 250 to 500 illegal aliens in housing at South Shore High School.  There are hundreds of illegal aliens currently camped out in police stations around the community and the residents of the area are sick of it.

This video shows the issue of illegal immigration cuts across all political boundaries.  The officials in charge are disconnected from the will of the people.  This conflict is going to escalate across the country as millions of illegal aliens are now pouring through the southern border soon to occupy the land space in all major metropolitan areas.  WATCH:

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CHICAGO -A community meeting Thursday evening on plans to turn a former high school in the South Shore neighborhood into a temporary shelter for migrants got tense.

“Build the wall. Make a border.” “Put them on the North Side.” Those were some of the words attendees shouted during the meeting at South Shore International College Preparatory High School. City officials hosted the form to detail their plans to turn the former South Shore High School building, 7627 S. Constance Ave., into a respite center.

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Media are reporting a decision in a copyright lawsuit between the estate of Marvin Gay and singer/songwriter Ed Sheeran.  The jury has found Ed Sheeran did not violate any copyright infringement.

This sort of issue is not generally anything that interests me.  However, I watched a great video a few days ago that encapsulates the issues in the lawsuit very well, and it presents an interesting set of questions.   This is a really good video even if you have not paid attention. WATCH:

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Gifted singer, songwriter and the connective thread that runs through the memories of our lives, Gordon Lightfoot, has died. He was 84.

A gifted Canadian artist from ordinary means, Mr. Lightfoot’s hits include, “If You Could Read My Mind,” “Early Morning Rain,” “The Wreck of the Edmund Fitzgerald,” and “Sundown,” which reached No. 1 on the Billboard charts in 1974.

 “Sometimes I wonder why I’m being called an icon, because I really don’t think of myself that way,” Mr. Lightfoot told The Globe and Mail in 2008. “I’m a professional musician, and I work with very professional people. It’s how we get through life.” (NYT)

One of his great song lines, …”the hero would be me, but heroes often fail.”   Gordon Lightfoot’s songs are sprinkled throughout multiple links in the chain of our lives. Each song reminding us of our memory attached to the moments of it.  This passing hits a little harder.

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Well, this is interesting.  We are now two more weeks into the consequence phase of Bud Light VP of Marketing Mrs. Alissa Heinerscheid rebranding the formerly popular beer as a beverage for transgender and transvestite beer drinkers. {Go Deep}

There is still very little empirical evidence of the financial outcome.  There are anecdotal reports of diminished sales; however, VP of Bud Light marketing, Mrs. Heinerscheid, has now been replaced.  This would seem to indicate the brand damage is structural, and the financial ramifications are going to be long lasting.

The traditional beer drinking consumer is no longer buying Budweiser Light products, because the new brand image of “tranny fluid,” a beer for transgender drinkers, creates the side-eye from other people if a beer drinker is noticed holding one.  Using the free rainbow koozie doesn’t seem to help the problem.

The information comes from Ad Age, an insider trade magazine that tracks all things that happen in and around the advertising and marketing world.

VIA Ad Age – Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser. Heinerscheid did not immediately respond to an email requesting comment.

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In the aftermath of the Nashville mass murder, Tucker Carlson notes the increasing conflict between the “transgender” movement and Christianity.

Carlson notes, “Trans ideology claims dominion over nature itself. We can change the identity we were born with, they will tell you with wild-eyed certainty. Christians can never agree with this statement because these are powers they believe God alone possesses.”  Within that conflict lies the origin of the need for transgender advocates to violently target Christians.  WATCH:

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Prior to the 2012 election and the rise of the Sandra Fluke free birth control narrative, we used to call them social issues; however, the usefulness of cultural wars has morphed into the larger war of wokeism.

In the big picture, keeping the base GOPe voter distracted from the economic expansion of multinational globalism, the corporate ‘masters of the universe’ (ie. the Big Club), need to keep pushing anti-wokeism as a political strategy.  The cultural issues are useful tools to keep control of an alignment of voters.  It has always been thus, and even more important now that people are starting to realize the expansion of the rust belt.

The rust belt, the diminishment of the U.S. economic manufacturing base, was an outcome of corporate control over politics.  Corporations and banks seek profit, those profits are inflated by a U.S. service driven economic model.  Skilled jobs require higher wages.

If the skilled jobs can be outsourced to lower cost labor nations, the subsequent lowered labor costs drive bigger margins.  Again, it has always been thus.

At the core of the U.S. political issue, you discover that both wings of the DC UniParty agree with this basic economic model.  Republicans and Democrats now use the catchphrase ‘service driven economy‘ with bipartisan frequency.  Many voters no longer have any reference to an economic system that is anything except a ‘service driven economy’, yet nothing about that system provides long-term value for U.S. voters or workers.

Within this very specific dynamic, you find the root of the support for Donald J. Trump.  A larger, formerly considered silent majority who comprise the baseline middle class workforce, find common understanding with President Trump because he sees the flaws in the economic model.

Not coincidentally, it is only Donald Trump who has ever discussed these economic issues. Factually, no national politician in the modern era prior to Donald Trump ever dared broach the subject of economic globalism, and the negative consequences therein, because they would find themselves in the target field of the corporations who fund the political system.  A general platform more akin to a code of omerta covered the entire subject of republican economic policy.

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In a little covered lawsuit by the group New Yorkers For Religious Liberty, Inc. et al -VS- The City Of New York, something very odd has surfaced.

After imposing the vaccine mandate in 2021, New York City fired the unvaccinated workers then sent the FBI the names and fingerprints of the non-compliant city employees to register within the justice files of the federal government.

New York City has recently abandoned the vaccine requirement {SEE HERE}, but the lawyers for the plaintiffs are continuing the lawsuit against the city because employment in the private sector is now impacted because the names of the unvaccinated are flagged in justice files within state and federal criminal justice records.

Pre-employment background checks now “flag with problem codes,” tagging the applicant as a potential criminal risk simply for being unvaccinated.

The stunning revelation about the FBI holding fingerprint files of the unvaccinated surfaced in court arguments from this lawsuit.   It seems like something out of a dystopian novel, but the reality is very serious.  I have not found any media reporting on the issue; however, CTH will highlight the raw source information so you can see for yourself.

The oral arguments can be found HERE.  Forward the audio to around the 05:00 minute mark and listen as the lawyers explain what has been discovered.  At the 5:30 moment, lawyers for the plaintiffs describe the employment files including the fingerprints, being sent to the FBI.  [SOURCE LINK]

It is remarkable to realize the scope of how the various government systems were so committed to the vaccine requirement, they were willing to register the names and fingerprints of unvaccinated Americans for future targeting.  Few things leave me speechless…  This does.

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