Well, this is interesting.  We are now two more weeks into the consequence phase of Bud Light VP of Marketing Mrs. Alissa Heinerscheid rebranding the formerly popular beer as a beverage for transgender and transvestite beer drinkers. {Go Deep}

There is still very little empirical evidence of the financial outcome.  There are anecdotal reports of diminished sales; however, VP of Bud Light marketing, Mrs. Heinerscheid, has now been replaced.  This would seem to indicate the brand damage is structural, and the financial ramifications are going to be long lasting.

The traditional beer drinking consumer is no longer buying Budweiser Light products, because the new brand image of “tranny fluid,” a beer for transgender drinkers, creates the side-eye from other people if a beer drinker is noticed holding one.  Using the free rainbow koozie doesn’t seem to help the problem.

The information comes from Ad Age, an insider trade magazine that tracks all things that happen in and around the advertising and marketing world.

VIA Ad Age – Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her face on it.

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser. Heinerscheid did not immediately respond to an email requesting comment.

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In the aftermath of the Nashville mass murder, Tucker Carlson notes the increasing conflict between the “transgender” movement and Christianity.

Carlson notes, “Trans ideology claims dominion over nature itself. We can change the identity we were born with, they will tell you with wild-eyed certainty. Christians can never agree with this statement because these are powers they believe God alone possesses.”  Within that conflict lies the origin of the need for transgender advocates to violently target Christians.  WATCH:

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Prior to the 2012 election and the rise of the Sandra Fluke free birth control narrative, we used to call them social issues; however, the usefulness of cultural wars has morphed into the larger war of wokeism.

In the big picture, keeping the base GOPe voter distracted from the economic expansion of multinational globalism, the corporate ‘masters of the universe’ (ie. the Big Club), need to keep pushing anti-wokeism as a political strategy.  The cultural issues are useful tools to keep control of an alignment of voters.  It has always been thus, and even more important now that people are starting to realize the expansion of the rust belt.

The rust belt, the diminishment of the U.S. economic manufacturing base, was an outcome of corporate control over politics.  Corporations and banks seek profit, those profits are inflated by a U.S. service driven economic model.  Skilled jobs require higher wages.

If the skilled jobs can be outsourced to lower cost labor nations, the subsequent lowered labor costs drive bigger margins.  Again, it has always been thus.

At the core of the U.S. political issue, you discover that both wings of the DC UniParty agree with this basic economic model.  Republicans and Democrats now use the catchphrase ‘service driven economy‘ with bipartisan frequency.  Many voters no longer have any reference to an economic system that is anything except a ‘service driven economy’, yet nothing about that system provides long-term value for U.S. voters or workers.

Within this very specific dynamic, you find the root of the support for Donald J. Trump.  A larger, formerly considered silent majority who comprise the baseline middle class workforce, find common understanding with President Trump because he sees the flaws in the economic model.

Not coincidentally, it is only Donald Trump who has ever discussed these economic issues. Factually, no national politician in the modern era prior to Donald Trump ever dared broach the subject of economic globalism, and the negative consequences therein, because they would find themselves in the target field of the corporations who fund the political system.  A general platform more akin to a code of omerta covered the entire subject of republican economic policy.

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In a little covered lawsuit by the group New Yorkers For Religious Liberty, Inc. et al -VS- The City Of New York, something very odd has surfaced.

After imposing the vaccine mandate in 2021, New York City fired the unvaccinated workers then sent the FBI the names and fingerprints of the non-compliant city employees to register within the justice files of the federal government.

New York City has recently abandoned the vaccine requirement {SEE HERE}, but the lawyers for the plaintiffs are continuing the lawsuit against the city because employment in the private sector is now impacted because the names of the unvaccinated are flagged in justice files within state and federal criminal justice records.

Pre-employment background checks now “flag with problem codes,” tagging the applicant as a potential criminal risk simply for being unvaccinated.

The stunning revelation about the FBI holding fingerprint files of the unvaccinated surfaced in court arguments from this lawsuit.   It seems like something out of a dystopian novel, but the reality is very serious.  I have not found any media reporting on the issue; however, CTH will highlight the raw source information so you can see for yourself.

The oral arguments can be found HERE.  Forward the audio to around the 05:00 minute mark and listen as the lawyers explain what has been discovered.  At the 5:30 moment, lawyers for the plaintiffs describe the employment files including the fingerprints, being sent to the FBI.  [SOURCE LINK]

It is remarkable to realize the scope of how the various government systems were so committed to the vaccine requirement, they were willing to register the names and fingerprints of unvaccinated Americans for future targeting.  Few things leave me speechless…  This does.

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You know things are squirrely when you find yourself listening to a rather unorthodox presentation of political events and agreeing with Russell Brand.

Someone shared this with me asking for my opinion.  The presentation is a little over-the-top, but the message conveyed is ultimately accurate; remarkably so.  WATCH:

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If 2022 was not the apex year for the era of great pretending, then we remain sitting in a handbasket – destination, full speed ahead.

When asked for the topic of a ‘big picture‘ podcast this 2022-year ending, the obvious answer from me was We Need to Quit Pretending.

For the past two years I can only encapsulate the entire social, political and socioeconomic dynamic that surrounds us by saying we are living in an era of great pretending.  Why?  Because nothing else adequately explains it.

A recession is no longer two negative quarters of economic growth.  Elections are no longer defined by votes cast, but by ballots counted.  Meanwhile, women are claimed to have penises and people will argue -strenuously and with commitment- that men can give birth to babies.

Simultaneously, vaccines are no longer about medicines to avoid viruses, and Americans have some moral obligation to fund the administrative salaries, pensions and expense accounts for a nation of European politicians, in a country that few taxpayers could find on a map.

We must pretend the occupant of the oval office is not a dementia patient, at the same time we must pretend the Dept of Homeland Security and FBI is not telling online speech platforms that identifying the dementia patient, as a dementia patient, means you are a domestic violent extremist.  The absurdity of the pretenses are off-the-charts.

However, on the upside, we now see even blissfully ignorant people starting to realize something is wrong when their electricity and heating bills quadruple, while the same system of governmental caretakers are telling us to embrace a new earth friendly normal of $12 dollar eggs.  We been knew, but more are now knowing – thank God.

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The criminal complaint against California serial killer Wesley Brownlee (pictured left) has been amended to include four more victims.

A total of seven murders are attributed to Brownlee and more will possibly be added.  Details via NPR.

STOCKTON, Calif. — A man suspected in Northern California serial killings has been charged in four additional slayings this week, bringing the total to seven deaths since April 2021, authorities said.

The shootings terrorized the Central Valley city of Stockton earlier this year as police searched for a man clad in black who appeared to be “on a mission” as he hunted victims for ambush-style shootings. He was also tied violence in Alameda County.

[…] Brownlee was initially only charged in the deaths of three victims in Stockton: Jonathan Rodriguez Hernandez, 21, who died Aug. 30; Juan Cruz, 52, who died Sept. 21; and Lawrence Lopez Sr., 54, who died Sept. 27.

The amended complaint, filed Tuesday, additionally charges Brownlee with the killings of Paul Yaw, 35, who died July 8, and Salvador Debudey Jr., 43, who died Aug. 11, in Stockton, as well as the Alameda County fatal shootings of Juan Vasquez Serrano, 39, on April 10, 2021, and Mervin Harmon on April 16, 2021.

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Andrew and Tristan Tate are controversial figures in the industry of what has been called online influencing.  There is generally a gray area when it comes to personalities who arise from one field of fame, in this case kickboxing, and then segway into other financial exploits where politics and pop culture are blended.  One person’s hero is another’s archvillain.

Andrew Tate, and to a somewhat lesser extent his brother Tristan, are pop culture personalities who have been controversial, removed from various social media platforms and ostracized for conduct many have defined as toxic and misogynistic.  CTH has limited knowledge of them but apparently the brothers have a considerable following online and in their various endeavors.  They have strong supporters and strong opposition.

[FWIW, from the outside looking in, they look sketchy.]

Last night the pair were arrested in Romania on charges of running a criminal enterprise (what might be considered RICO violations in the U.S), human trafficking and rape.  The two brothers, and two other people who are accused of collaboration in the enterprise, stand accused of luring women into the world of online pornography and forcibly holding them against their will. [Romania Legal Charges Here]

According to Romanian authorities, Andrew Tate had been under investigation since April 2022, after accusations from one American woman claiming to have been forced into their pornography business and held under threat and duress.  Prosecutors said they found six women who the suspects had sexually exploited, and that the suspects appear to have created an organized group to recruit, house and exploit women by forcing them to create pornographic content to be viewed on certain websites for money, according to Reuters.

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A former target of the Twitter speech police, actor James Woods, calls in to the Tucker Carlson broadcast tonight after the release of the Twitter files. {Direct Rumble Link}

Mr. Woods gives his first reaction to discovering the Biden campaign and government employees had access to Twitter for content removal.  Mr. Woods states he intends to sue the DNC and Biden Campaign for his personal targeting as outlined by the Twitter document release.  WATCH:

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Tucker  had originally scheduled a 30 min. interviewed with Kanye West, however, it quickly morphed into a 2 hr. interview.  Here is the second hour of that interview.

https://www.youtube.com/watch?v=egxmuqF1fTM&t=6s