Twitter CEO Elon Musk has provided some convincing commentary about his willingness to forgo revenue in order to retain “free speech.” However, more recently he has qualified that outlook by saying, “Freedom of speech is not the same as freedom of reach.”  Musk noting Twitter will block, remove, censor, shadow ban, deboost, downrank and stop content from amplifying based on the determination of those in charge of Twitter content.

This controlled “freedom of reach” perspective, which is really shadow-banning in practice, is generally accepted and now admitted.  Against this backdrop, it becomes important to understand the priorities of the platform to understand the guidelines of the platform.  Within this context the financials are key to understanding what elements are included within “approved content.” {GO DEEP}

Twitter is now a private company, therefore understanding the financials of Twitter is a little more challenging than when they were required to post their financial statements publicly.  However, Elon Musk gave an interview with the Babylon Bee yesterday and revealed some of the internal financial challenges. [VIDEO HERE]  I am going to summarize the status of the Twitter financial position according to what Musk himself revealed.

♦ Twitter was initially purchased by Musk and his investors for around $44 billion.  The company now estimates its value around $20 billion.  Musk overpaid.

♦ Musk put roughly $30 billions of his own net worth into the purchase and financed the rest.

♦ Current outstanding debt on the financing for the purchase is around $12.5 billion. Per Musk statement.

♦ Current debt service, interest on the loans (from investors), is roughly $1.5 billion/yr.  $120.5 million per month for debt service.  Per Musk statement.

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One of the key aspects to noticing a controlled candidate is the speech, cadence and distinct linguistics used during prepared remarks.

When a candidate is authentic in delivery of advocacy points, their speech is a natural flow of thoughts and ideas they create in verbal delivery.  However, when a politician is delivering a speech constructed for them, using the thoughts of others, you will notice a cadence constructed around a series of soundbites that are strung together.

Ron DeSantis kicked-off his official Iowa campaign today literally reading prepared remarks that did not come from his own thought processes.  When delivering a speech from the thoughts of others, there is an emphasis on the reading of it; in the example we highlight today with DeSantis the reading is extreme.  You can see below.

This is not to say that speech writers are not useful, they are. Almost all politicians use speech writers to assist them in putting their thoughts into words to assist communication.  The key is to use the candidates’ thoughts. However, when the thoughts themselves are not from the candidate, there is a very different outcome in delivery.

This is what becomes very visible with Ron DeSantis.

As candidates, Dr. Ben Carson and Newt Gingrich wrote most of their speech scripts and delivered their own thoughts on points of policy and advocacy.  President Trump also communicates his own thoughts through speeches written from them.  When the thoughts are from the candidate, you will notice a tone of authenticity in the delivery. Speeches delivered by people like Tucker Carlson and Jordan Peterson also communicate with authenticity because the thoughts conveyed are their own.

Conversely, in traditional politics there are candidates who do not convey their own thoughts and end up reading speeches that are disjointed with emphasis misplaced, syllables in wrong context, and carrying an odd syntax and cadence.  The more disconnected from the thoughts of the reader, the odder the delivery.

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Everything I have outlined about Twitter is going to surface as accurate over time.  There are two major elements: (1) DHS govt influence, now evidenced in the Twitter Files, and (2) the Twitter financial issues, which explain the recent hiring of Linda Yaccarino, which are soon to surface.

Yesterday, Elon Musk responded to criticism of Twitter censorship, vis-a-vis government demands, with this Tweet: “Please point out where we had an actual choice and we will reverse it.”

The Musk supporters are saying Musk has to comply with government demands if their national laws require it. However, that angle doesn’t take into consideration the choice that Musk/Twitter always have.

If the platform content is not approved by a government, and that govt then demands removal or censorship of that content, Twitter always has two options. One, to comply with the demand and block or restrict the user content (which is the direction they have taken) – or two, stop allowing the platform to operate in the country demanding the censorship. It is the latter option that everyone always avoids mentioning.

However, the issue appears to be bigger and goes to the heart of the second aspect of Twitter we have noted.

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Now that the people who created, managed and constructed the branding for Ron DeSantis have finally made the admission to push their puppet into the 2024 race, we should probably talk about what the person representing their quest is all about.

First, the obvious.  Notice how the managers will not allow Ron DeSantis to hold a public campaign event in Florida?   This is a tenuous time for them, and they cannot allow the optics of DeSantis being protested by Republicans in his home state to undermine their effort.  DeSantis must be shielded in order to protect their investment into his purpose.

Second, another seemingly obvious aspect that might need clarification.  Who is the DeSantis support system?  2024 candidate Ron DeSantis is the creation of two political groups who have merged in common effort.  The two former campaigns of Team Jeb Bush and Team Ted Cruz have merged into the 2024 alliance for Team Ron!

The Never Trump Republicans, who were team Jeb in 2016, have aligned with the 2016 Cruz Crew and created the 2024 Republicans Against Trump (RAT) assembly.

You will notice immediately all of the former Ted Cruz bigCON media groups have rebranded for 2024 as bigCON pro Ron.  The 2016 Cruz affiliated websites and alt-media groups are all now Ron DeSantis websites and media support groups.  This network includes the entire 2016 Cruz Crew, Dana Loesch, Mark Levin, Ken Cuccinelli, Jeff Roe, et al.  All of the former Ted Cruz supporting websites will now support Ron DeSantis.

The alliance between Team Jeb and Team Cruz gets interesting when you realize the scale of the Republican establishment effort to create this partnership in common cause. This partnership also creates some unusual outcomes and necessary changes of position.  Former staunch conservatives are now saying globalism isn’t so bad, and party unity is the key to conservative success.

People were confused ten months ago when I said the 2024 DeSantis coalition will be fully laughable once they start saying, “Hey, the bugs ain’t so bad.”  However, it’s the natural conclusion to this R.A.T. alliance.  Those who were hiding as CONservatives in order to retain their influence and affluence, are merging into the traditional big corporate Republican Party apparatus and reflecting an attitude that says elitism isn’t so bad after all.

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This is not a photoshop.   This is the United States Senate in 2023, as they intentionally present themselves publicly to the American people.

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Texas State House Representative Shawn Thierry, D-Houston, joined with Republicans to support Senate Bill 14 which would restrict gender modification in children. As a Democrat from the Houston area, Mrs. Thierry came under blistering assault from organized alphabet activists in her decision to support the House version of the Texas bill.

Facing threats, ostracization, ridicule and direct personal attacks against her, Ms. Thierry stood against the rage of the mob and voted to support the bill. Explaining her position, Representative Thierry delivered eloquent and powerful remarks on the issue to the House chamber. WATCH:

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At times it feels like we are living in a dystopian era well beyond the prescient writing of George Orwell.  Indeed, I think we can all feel the shift that has taken place as the battle between commonly accepted right and wrong has morphed into a spiritual battle between good and evil.

Joe Biden was installed as a one-term disposable Cloward-Piven opportunity for the most destructive elements of political activism.  Every left-wing fantasy operation is now enveloping the United States and tearing at the fabric of the nation.  In this era, any Democrat who stands up for moral values with an intent to protect the children becomes a mortal enemy to the tribe of wicked enterprise.  Shawn Thierry should be appreciated for taking a stand against the raging mob.

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Twitter platform owner Elon Musk has confirmed the hiring of Linda Yaccarino as CEO of Twitter. Many reactions are happening, but CTH analysis generally likes to stay ahead of the reactions and more into the future of what each datapoint means.  That said, here’s some context.

The general or more common logic, completely understandable, is to look at the hiring of Yaccarino as binary.  Either Musk was previously lying about everything he believed in, or the revenue situation is at a critical mass. Otherwise, it really doesn’t make sense to bring in Linda Yaccarino.

Before going deeper, it is critical to know just how ideological Linda Yaccarino is.  The former head of NBCUniversal is the apex voice in the system of promoting Diversity, Equity and Inclusion (DEI) from an advertising perspective.   I’m not talking about a little bit ideological, I mean the full dna-level, metastatic, this is the core essence of what makes Yaccarino believe she has purpose in life.

Changing social culture by leveraging commercial enterprise is Yaccarino’s life work.

Literally Linda Yaccarino believes that advertisers should determine the product being sold. This is not a spoof, exaggeration, hyperbole or a spin on her outlook. Yaccarino believes marketing and advertising executives should be able to control the physical content, the actual stuff, created by the publisher they pay to advertise their product.

A traditional example might be Ford Motor Company telling Motor Trend magazine what positions to place ads for competitors in the auto industry as a contingency for their ad spend.  A modern example might be Disney telling Fox News what content may be discussed by Tucker Carlson.  This is the origin of DEI ideology controlling platform content.

To understand how this mindset applies to Twitter and Elon Musk, watch a few minutes of this previous interview between Yaccarino and Musk at a convention of advertisers. This is an example of how the NBCUniversal executive thinks.  WATCH (prompted):

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Last week it was reported that Anheuser-Busch CEO Michel Doukeris told investors during a conference call that Budweiser product sales drops in the U.S. and North America were no big deal when contrast against the global sales of the brand. “The Bud Light volume decline in the US over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period,” Doukeris said on the call. He focused attention on the company’s global reach, saying that Bud Light is just one beer within its portfolio and it’s not changing the company’s full-year outlook. {link}

Apparently, USA beer drinkers, specifically those who do not want to be identified as transgender men, are an insignificant bunch amid the world of beer drinking consumers.  However, Doukeris might start paying a little more attention as the decline in total A-B products in North America is starting to become more significant. {Source}

It’s interesting that Coors Light and Miller Lite have sales increases surpassing the sales decline of Bud Light.   This would seem to indicate hard brand switches, but Anheuser-Busch in North America held the corporate line and yesterday {source} told their distributors not to worry.

ST. LOUIS – Anheuser-Busch’s distributors from around the country met in St. Louis on Thursday. They heard firsthand about changes being made regarding the Bud Light transgender controversy.

Anheuser-Busch invited the distributors to the downtown Hyatt hotel for a yearly meeting on summer marketing plans. It was the first such meeting since transgender influencer Dylan Mulvaney’s viral social media posts with Bud Light in early April. She received a special edition can with her picture on it. 

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Elon Musk has reportedly hired Linda Yaccarino as the CEO of Twitter.  Unfortunately, this decision is the exact opposite of what everyone hoped about Musk’s intentions with the platform.

Ms. Yaccarino is the head of NBCUniversal Advertising and Partnerships [Example Here], and she is the tip of the spear in the creation of DEI (Diversity Equity and Inclusion) indexing and corporate scoring.  You might be familiar with ‘DEI’ as a result of the Bud Light woke advertising campaign to promote beer for transgenders.  Well, that’s DEI in action, and Ms. Yaccarino is one of the pioneers in the advertising industry.

Additionally, Linda Yaccarino is the Chairwoman of the World Economic Forum’s (WEF) Taskforce on Future of Work.  As she noted in her position, “every CEO and executive needs to look inward, and build workplaces that ensure our employees, current and future, can always succeed amid rapid transformation.” Overlaying the Diversity Equity and Inclusion mindset, you will note Yaccarino says, “long-term benefits for the unemployed, women, and communities of color.”

Why would Elon Musk bring the most woke NBC advertising executive to become the CEO of Twitter?  Obviously, he is focused on generating revenue, and Yaccarino can bring woke credentials to the platform luring corporate advertisers.  Unfortunately, in order to achieve that objective, the platform content will have to be modified.

That means the public square of Twitter needs to become a platform of non-controversial NPCs (Non Player Characters) which generally are identified in memes [SEE HERE].  The content on Twitter must fit an approved standard for advertising. Leading this effort to control platform content through the control of the monetization, is literally what Yaccarino has done in her work at NBCUniversal.  Thus, her efforts to promote DEI take on a new level of importance.

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The national media hide these types of local stories because they destroy the preferred narrative.  However, the open border leftist policies are opposed by every cross-cultural faction of ordinary Americans, including the predominantly black community of South Shore Chicago.  Keep in mind the DNC convention for 2024 will be held in Chicago.

Watch the response from local residents as the City Council attempts to hold a meeting to inform the public of their decision to place 250 to 500 illegal aliens in housing at South Shore High School.  There are hundreds of illegal aliens currently camped out in police stations around the community and the residents of the area are sick of it.

This video shows the issue of illegal immigration cuts across all political boundaries.  The officials in charge are disconnected from the will of the people.  This conflict is going to escalate across the country as millions of illegal aliens are now pouring through the southern border soon to occupy the land space in all major metropolitan areas.  WATCH:

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CHICAGO -A community meeting Thursday evening on plans to turn a former high school in the South Shore neighborhood into a temporary shelter for migrants got tense.

“Build the wall. Make a border.” “Put them on the North Side.” Those were some of the words attendees shouted during the meeting at South Shore International College Preparatory High School. City officials hosted the form to detail their plans to turn the former South Shore High School building, 7627 S. Constance Ave., into a respite center.

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