A quick update to the drama around the potential Elon Musk takeover of the social media platform Twitter. The eventual outcome of this could carry large consequences, it is worth watching how it plays out.
This morning, Elon Musk indicated the $44 billion deal he’d agreed to “cannot move forward” until he sees the proof he’s looking for about its active user numbers or monetized Daily Active Users (mDAU’s). Musk does not believe there are less than 5 percent “fake” or “bot” accounts. [Tweet Link]

As we have mentioned from the outset of the purchase offer, the more Elon Musk demands transparency on the operations, the more Twitter is going to end up painted into a corner on the engineering and data-processing side of the platform.
If Twitter cannot publicly explain how they are making determinations for Daily Active Users, they are going to have major issues with; (a) fraud in their billing of advertisers, and/or (b) shareholder lawsuits for fraudulent operations. {Go Deep} Musk’s demands could take down Twitter and/or make the purchase price much lower. Stay tuned….


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