The need for control is a reaction to fear. Suddenly, there’s a whole lot of corporate media voices rebranding themselves. Is the worm turning, or is this just opportunistic positioning? The nature of the irrelevance behind it all has me quite amused. Example #1 CBS:
Paramount/CBS, along with TikTok, were recently acquired by Larry and David Ellison. [NOTE: I refuse to separate the father and son into individual corporate elements, because that perspective requires a certain level of pretending that I’m incapable of.] David Ellison recently installed Bari Weiss as CBS News Editor in Chief. Larry and David are currently working to acquire Warner/CNN.
As the ‘great noticing’ of things continues to manifest, suddenly a lot of voices are trying to distance themselves from their corporate interests and rebranding as independent voices.
The next example is Catherine Herridge, who has a long and very visible career working for corporate media outlets, shaping stories for the corporate interest and doing yeoman’s work selling a controlled and approved narrative.
Now working within the structure of The Los Angeles Times platform, Catherine Herridge wants to share terrible stories about her experiences within the corporate media world.






