There is something predictable about Main Street economics, eventually what you see around you overwhelms the great pretending. CTH has been outlining the state of the consumer economy in great detail for quite a while, and though it is difficult to note when the outcomes will surface, eventually they do surface. [Reminder Here]
CONTEXT. CTH outlined the moment when the purchasing power of the U.S. middle class actually began contracting. It was March and April of 2021 when that Rubicon was crossed. We saw it in the second and third quarter data from 2021, but few were willing to admit.
What changed in those two months back in ’21 was a dramatic drop in the “unit sales” of stuff within the consumer economy. The drop in unit sales was hidden because it happened simultaneously with the first wave of massive spike in prices. Prices rose so fast the sales data was giving an artificial impression of sales growth, but in the background the actual unit sales dropped. Those analysts correcting and adjusting historic data to ‘inflation adjusted terms’ are now noticing.
Additionally, and not coincidentally – because the metrics are connected, you will note this line from the Wall Street Journal review of the producer price index. “The producer-price index, which generally reflects supply conditions in the economy, rose 6.2% in December from a year earlier, the Labor Department said Wednesday, the slowest annual pace since March 2021.” In essence, the current rate of wholesale price increase on materials is now returning to the rate of price increase that happened in the period when prices spiked. Again, this is predictable.




