After spending three months riding his bicycle in slow circles at the bottom of the White House driveway while staring in the windows, it was reported this morning that a frustrated Jeff Bezos would announce his Amazon company would start to label the tariff impact on all products sold by the company.

However, in the angered reaction to President Trump’s tariffs against the majority of his suppliers, what Jeff Bezos likely didn’t realize is the tariff label acts as a “Country of Origin Label” (COOL).

All of the products sold on Amazon that would have tariff cost labeling, are not made in the USA. All of the products without tariff labels would be made in the USA.

Given the nature of American preference toward higher quality products, the “Tariff Label” becomes a DeFacto blacklist. Purchase reviews would proceed accordingly.

WASHINGTON – [T]he e-commerce giant will soon show how much Trump’s tariffs are adding to the price of each product, according to a person familiar with the plan. The shopping site will display how much of an item’s cost is derived from tariffs – right next to the product’s total listed price. (source)

How Amazon could possibly calculate this ‘cost’ given the complex nature and changing dynamics of total cost of production, currency evaluations, subsidies, and countervailing duty offsets, was an unknown.  However, as would be predicted, shares of Amazon stock started to plummet, which led to Amazon quickly denying the report.

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Hat Tip very dear friend of the Treehouse, Zurich Mike.

Switzerland is in a conundrum. More specifically, the Swiss National Bank is stuck betwixt two points that are also playing out in other stable western countries.  Exports to the USA account for over ten percent of the Swiss manufacturing base.

The Trump tariffs are putting pressure on Switzerland to drop the value of their currency as an offset to retain competitive pricing.  However, simultaneous to the tariffs, the Swiss Franc is being purchased by global investment groups and sovereign foreign countries as a safe harbor due to the stability of the currency, which is driving up the value of the franc.

The Swiss Franc is now at the highest point against the U.S dollar in decades. One franc is worth 1.21 dollars.  This makes their exports cost even more.  The Swiss government desperately needs to lower the value of their currency.  The Swiss central bank has already dropped interest rates to 0.25% and is now contemplating negative interest rates as a result.

SWITZERLAND – […] That is why many are speculating on a reaction from the Swiss National Bank (SNB). SNB Director Martin Schlegel could weaken the currency by selling the Swiss franc against the dollar and euro in order to support the export-oriented economy.

But this could provoke a backlash from Trump if he perceives the SNB’s intervention as currency manipulation. Even during Trump’s first term in office, Switzerland was on the US list of suspected currency manipulators.

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If you never followed how President Obama constructed and influenced the rise of Justin Trudeau in Canada, then it might seem perplexing when President Donald Trump stands generally ambivalent to the outcome of today’s election in Canada.

When asked about the election in Canada President Trump previously said, “I don’t care. I think it’s easier to deal, actually, with a liberal and maybe they’re going to win, but I don’t really care.”  The core of President Trump’s position stems from the economic issues that have been present for decades.  Leading candidate Mark Carney, who had not lived in Canada for the past 10-years until his installation, has said he is prepared to guide Canada into an alignment with the European Union.

As Secretary of State Marco Rubio outlined, previous Prime Minister Justin Trudeau traveled to Mar-a-Lago and said if President Trump was to make the Canadian government pay reciprocal tariffs, open the USMCA trade agreements to force reciprocity, and/or balance economic relations on non-tariff issues, then Canada would collapse upon itself economically and cease to exist.

In essence, Canada cannot survive as a free and independent north American nation, without receiving all the one-way benefits from the U.S. economy. To wit, President Trump then said, if Canada cannot survive in a balanced rules environment, including putting together their own military and defenses (which it cannot), then Canada should become the 51st U.S state.

The Canadian Mitt Romney “conservative”, Mark Carney’s closest competitor, Pierre Poilievre, is also very upset at President Trump.

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President Trump holds an impromptu press conference traveling back to the White House from Morristown, New Jersey.

President Trump departed Marine One with Philadelphia Eagles Super Bowl Champion Saquon Barkley, then takes questions. The topics covered his message to President Putin, the Zelensky meeting, Iran – no bombs needed, Zelensky meeting #2, what Zelensky said, Crimea, opinion on Russian President Putin, actions vs Russia, taxes and tariffs, the Russia deadline, relationship with Zelensky, the Crimea factor, Virginia Giuffre, Tariffs Talks with China, Melania’s birthday dinner, and the Wisconsin Judge arrest.  WATCH:

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Secretary of State Marco Rubio appears on NBC Meet the Press to discuss the ongoing negotiations to bring a ceasefire to the conflict between Ukraine and Russia.

Secretary Rubio notes the ongoing discussions have positive indications but also concerning elements where there are demands that are challenging to fulfill.  Ultimately, the goal is to stop killing people and achieve peace.  At the end of the day the USA has funneled billions of dollars into what appears to be a never-ending conflict, and our willingness to maintain support is close to an end. WATCH:

[Transcript] QUESTION: And joining me now is Secretary of State Marco Rubio. Secretary Rubio, welcome back to Meet the Press.

SECRETARY RUBIO: Good morning. Thanks.

QUESTION: Well, good morning to you. Thank you so much for being here. President Trump is about to mark his 100th day in office. It comes as a key campaign promise is to end the war in Ukraine and against the backdrop of that extraordinary meeting between President Trump and President Zelenskyy. Mr. Secretary, is Russia and Ukraine now closer to a deal in the wake of that meeting?

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Russian Foreign Minister Sergey Lavrov appears on CBS Face the Nation to discuss the position of the Russian Federation toward the ‘ceasefire’ in Ukraine.  The interview took place on Thursday April 24th and was broadcast today.

This interview also takes place one day before President Trump Special Envoy Steve Witkoff flew to Moscow for his fourth meeting with Putin to discuss the settlement of the war in Ukraine. According to the Kremlin, the conversation between Witkoff and President Putin lasted about three hours.

Following the last meeting between President Putin and Ambassador Witkoff, Kremlin spokesman Dmitry Peskov stated President Putin is willing to meet with President Volodymyr Zelenskyy without any preconditions. According to Peskov, the statement was made at a meeting with Trump’s special representative, Steve Witkoff. “Putin at the meeting with Witkoff confirmed Russia’s readiness for negotiations with Kyiv without any preconditions” according to the Kremlin.

In this interview, Sergey Lavrov dismisses the narrative building, maintains respect for the integrity of private negotiations, and outlines an optimistic view the terms of a ceasefire can be agreed between President Trump and President Putin.  It is the CIA and their operative Volodymyr Zelenskyy that represent the challenge that might cause President Trump and Marco Rubio to walk away.  WATCH: 

[Transcript] – MARGARET BRENNAN: We go now to Russia’s Foreign Minister, Sergey Lavrov. Good morning, Minister Lavrov, I want to ask you about what happened in Kyiv. There was a large Russian attack on that capital city about one o’clock in the morning. President Trump has said publicly, the Russian strikes are not necessary and very bad timing. “Vladimir, STOP!” was his quote. What made it worth killing civilians when Ukraine says it’s ready for a ceasefire?

FOREIGN MINISTER SERGEY LAVROV: We only target military goals or civilian sites used by the military. President Putin expressed this for so many times, and this is not different this time as well. We never consciously target civilian sites unlike- unlike the Zelensky regime.

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I am trying to avoid my own confirmation bias, which is difficult in this case, because when Congressman Mike Waltz was announced as NSA to President-elect Donald Trump, immediately I thought he would be the first to exit the national security team; his ideology just doesn’t mesh right.

Following the fiasco with Signal and his Jeffrey Goldberg foul up, it looked like Waltz was pushed out of the immediate circle of influence and instead told to focus on restructuring the National Security Council.  His proximity still exists, but his immediate role appears -at least outwardly- to have shifted; he seems less influential as a direct emissary for President Trump to foreign intelligence peers and leaders.

I have this horribly annoying affliction to noticing small details and taking notes, and all indications point in that direction.  When you start to notice this shift, what becomes evident is within the verbiage used as a proximity person begins describing events as if they were an observer, not a direct participant. [The “we” is lost.] Listen to how Mike Waltz describes current geopolitical events, he sounds like a pundit not a participant.

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If my suspicion is accurate, President Trump has a National Security Advisor in name only.

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Stay with the short video to see Volodymyr Zelenskyy respond to a question about his meeting with President Donald Trump.

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The whole thing was set up by the intelligence services, specifically including the CIA.

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From the outset of the Ukraine -vs- Russia conflict I have been saying this is “world war Reddit”. CTH awakens today to this photo, blasting across the geopolitical landscape.

I want you to look carefully at this picture; think about it and elevate yourself to understand exactly what this picture represents in the biggest framework of our ongoing discussion. The image origin: “Photographs released by the Ukrainian presidency showed the two leaders huddled in close discussion without aides in the ornate surroundings of St. Peter’s Basilica.”

This scene is purposefully staged.

This scene is staged by the control agents who control the Ukraine conflict, the intelligence community.

President Trump and First Lady Melania Trump attended the funeral of Pope Francis to pay their respects on the international stage.

Let me be clear. The people around President Trump do not and did not align with this photo-op, it’s genuinely in poor taste and bad form given the nature of the background event, the funeral for Pope Francis.  However, fearless President Trump knows exactly what this represents just as businessman Donald Trump knows how the seating is arranged in high stakes business negotiations; the sun at the back of the person wanting to be in the power position.

Again, we should stay elevated and see the bigger picture here because it is incredibly important.

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An interesting report from the U.K reflects British government officials who feel their legal position against ‘free speech’ in Great Britain is now part of the negotiations for President Trump’s tariffs.  Essentially, the tariff discussion is encompassing more than just tariffs; if the nation does not support traditional freedoms and liberty, they could face stronger tariffs from the USA.

The messenger for this dynamic is not coincidentally Vice President JD Vance, who aligns closely with the tech platforms.  The tech control agents are bitterly opposed to President Trump’s tariff position, and this nuance is quite possibly a way to give the tech platforms an ancillary benefit, vis-a-vis free speech support.

The tech industry is facing pressure from the EU and British government to censor and control information content on their platforms.  By adding the importance of free speech to the leverage of tariff pressure, President Trump gives both Main Street companies and American Tech Titans something important to their business interests.  This is both a smart and righteous approach.

(Via The UK Independent) Sir Keir Starmer must embrace Donald Trump’s agenda by repealing hate speech laws in order to get a trade deal over the line, a Washington source has told The Independent.

The warning came after the US vice-president suggested a UK-US agreement may be close, with the White House “working very hard” on it.

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