President Trump created a stir amid his political opposition when he was reported to have told French first-lady Brigitte Macron: “you’re in such great shape“. Apparently, according to the ever-pliable rules of the virtue signaling political left, it is “sexist” to compliment a woman on her physical appearance.
Of course it didn’t take more than a news cycle for yet another corporate entity to jump head-first into the opportunity to attach their own brand-image to anti-Trumpism. [Adidas is the parent company of Reebok] The hypocrisy behind this opportunistic marketing endeavor/virtue-signaling is stunning. Here’s the tweet from Reebok:

As you can see, Adidas/Reebok have made a political decision. Virtue signaling your superiority in defining what is/isn’t appropriate is never a good look.
You would think the loss of brand value for companies who previously did this (Macys, Starbucks etc) would be enough to stop any reasonable corporate marketing head with a fiduciary responsibility. Alas, the allure of scoring cheap political points finds another victim.
However, when contrast against the actual marketing image of Reebok, the outcome is even worse. (more…)







