Only if you really understand the background of Jack’s Magic Coffee Shop, an argument can be made that the deal between Elon Musk and Tucker Carlson is trying to get the unsubsidized financial viability of Twitter under the control of an independent platform. At least, that’s my slant on the positive perspective here.
As a free communication platform, Twitter has never been, and is not now, financially viable. However, if Musk can continue finding ways to monetize the platform, subscriptions, exclusive content, advertising, and now broadcasting etc., he might finally be able to break free from the data processing subsidy running behind it. We should be cautiously optimistic, yet pragmatic to the reality of the challenge.
Toward that end, Tucker Carlson announced today an intent to use the social media platform as a free speech and journalistic broadcasting system. If Elon Musk chooses to make Carlson the anchor of this ¹Twitter enterprise it would be akin to ²Fox streaming services making Carlson the anchor of Fox News digital, via Fox Nation. {Direct Rumble Link} WATCH:
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¹On an investment/return approach, it would make a lot of sense for Elon Musk to give Tucker Carlson a percentage stake in the enterprise (25% backend wealth) in combination with a front-end lump sum and generous expense deferred contract [all write-offs for Musk]. Carlson retains full proprietary control of his created content; Musk gets platform profitable; a genuine win-win.
²Tucker Carlson and the show Tucker Carlson Today was the prior anchor of Fox Nation digital. Murdoch shot themselves in the streaming foot when they fired him. However, you will notice Murdoch waited until Carlson had produced a year’s worth of yet to be broadcast long-format programming which Fox Nation still owns.



“This is no small thing, to restore a republic after it has fallen into corruption. I have studied history for years and I cannot recall it ever happening. It may be that our task is impossible. Yet, if we do not try then how will we know it can’t be done? And if we do not try, it most certainly won’t be done. The Founders’ Republic, and the larger war for western civilization, will be lost.”

