I’ll expand on this in a more detailed outline, but generally this is the tldr version of something people keep wondering about.
Back in 2015/2016 The Salem Media Group, like -the whole crew- the Evangelical right per se’, was essentially against Donald Trump a republican candidate. Trump wasn’t religious enough, and Salem was/is VERY pro-Israel. A very strong evangelical tribe.
Salem Media Inc supported Ted Cruz (mostly), they also really liked Scott Walker (and similar). Milquetoast varieties of Republican. You know the sort. {2015 citation}
Breitbart (Robert and Rebekah Mercer) and the strong pro-Israel group (Mark Levin, Ben Shapiro, etc.) also supported Ted Cruz (Jeff Roe and company).
Almost no one directly supported Trump. You know that, and you know the outcome of it.
That environment led to tons of eventual jump-overs, including Steve Bannon, Kellyanne Conway, etc. when Trump became the “presumptive” nominee. Hey, they go where the $$ flows. Then Mark Levin followed reluctantly, and eventually the Salem crew bit their tongue, overcame the “grab em by the pussy” nonsense and joined the pragmatic MAGA coalition.
Now, you might also remember the name Brad Parscale, an online tech guy who was datamining Facebook and microtargeting for Trump support. That led to a controversy called “Cambridge Analytica” after the unexpected Trump win and the leftists crying foul about the online support that defeated their aggressive corporate media ploys.
That’s the core. We agree?
Okay. Fast forward. Donald Trump held a loose coalition, which included the Salem tribe (which included a now bigger TPU$A, Charlie Kirk et al) which included the high-horse Evangelicals, only now they were more firm horse riders.


