After 18 months of getting the presidential election completely wrong, not a single mainstream media outlet has looked honestly in the mirror, admitted their inherent flaws and committed to any change in approach, management or journalistic personnel. Exactly the opposite, they’ve quadrupled down on the same old – same old.
Consider a media request for access as you would any employment application:

♦ Drug test anyone who requests credentials for the White House press. Conduct background checks, criminal checks and credit checks via a third party security vendor. Dismiss any applicant who does not pass a strict background check.
♦ Keep using twitter and facebook daily, or as determined to send direct messaging to a news-consuming public. Keep using social media, and/or any alternate communications platforms to communicate with the American People.
♦ Establish a strict dress code for credentialed media. No casual days, ever. 100% business professional, 100% of the time. No business casual, ever.
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