The truly Great Communicator, Ronald Reagan knew that summits with Gorbachev were the one way he could directly telegraph a message to the walled-off Soviet public. After all, even Soviet TV was obliged to cover these events.
The partners’ first handshake took place outside a 120-year-old Geneva chateau. Reagan arrived first and burst out the door, bounding down the steps without his coat on a cold day, as Gorbachev’s limo pulled up. Gorbachev, bundled in a gray overcoat, looking very much like the guest, was greeted by a dapper Reagan, 20 years his senior.
To top it off, Reagan put his arm under Gorbachev’s, as if he were aiding him up the stairs. All this was captured live on Soviet TV, and it was the first step in reshaping the view of Reagan in the eyes of the Soviet public.
U.S. President Ronald Reagan smiles as he talks to Soviet leader Mikhail Gorbachev outside the villa Fleur D’Eau at Versoix near Geneva, Switzerland, November 19, 1985
In the U.S., Reagan’s talk of the sinister nature of Communism was often dismissed as the rhetoric of a right-wing ideologue. In Moscow, policymakers believed he meant business. The Communist Party newspapers (of course, back then all of them were party newspapers) whipped themselves into a frenzy with invective about the 40th U.S. President.
He was portrayed as a wild “cowboy,” a “shameless liar,” and “a rabid militarist” who employed the “slogans and methods of Hitler.” Cartoons depicted him waving a Stetson as he gleefully sat atop a ballistic missile. He may have called them the Evil Empire, but in the Soviet view, Reagan was evil incarnate. (more…)



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