It was bound to happen anytime a significant brand leader loses 25% of its total market share. According to data provided to Fox News, Budweiser Light beer lost its #1 ranking in the U.S. in the month of May as the critical days of summer sales begin.

This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.

(Fox News) – Bud Light lost its top spot in the U.S. beer market last month, as the brand’s sales sagged following a conservative uproar over its partnership with transgender social media influencer Dylan Mulvaney.

Constellation Brands’ Modelo led the market as it nabbed 8.4% of beer sales from retail stores in the four weeks that ended June 3, according to NielsenIQ data from consulting firm Bump Williams. Bud Light trailed with a 7.3% share.

Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows.

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In an effort to keep the Daily Open Thread a little more open topic we are going to start a new daily thread for “Presidential Politics”. Please use this thread to post anything relating to the JoeBama Administration and Presidency.

“This is no small thing, to restore a republic after it has fallen into corruption. I have studied history for years and I cannot recall it ever happening. It may be that our task is impossible. Yet, if we do not try then how will we know it can’t be done? And if we do not try, it most certainly won’t be done. The Founders’ Republic, and the larger war for western civilization, will be lost.”

“But I tell you this: We will not go gently into that bloody collectivist good night. Indeed, we will make with our defiance such a sound as ALL history from that day forward will be forced to note, even if they despise us in the writing of it.”

~ Mike Vanderboegh

This thread will refresh daily and appear above the Open Discussion Thread.

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Our Father, who art in heaven, hallowed be thy Name. Thy kingdom come. THY WILL BE DONE, on earth as it is in heaven. Give us this day our daily bread. And forgive us our trespasses, as we forgive those who trespass against us. And lead us not into temptation, but DELIVER US FROM EVIL.

For Thine is the kingdom and the power and the glory, forever and ever. Amen †

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Good grief, who needs Democrat firepower when you can always count on Republicans to shoot themselves to save their enemies.  Twenty House Republicans joined with House Democrats to defeat a censure motion that would have triggered an investigation of the notoriously corrupt Adam Schiff (CA).

I don’t know how early you guys want me to start breaking down the 2024 GOPe roadmap (Sea Island meeting stuff).  It’s still early in the entire nomination process, and there’s still some stuff that needs to trigger; but here’s the general Establishment map that is awaiting some detail fillers:

♦ In Iowa the SEA ISLAND DeSantis crew have funded and planted Asa Hutchinson and Mike Pence to camp out.  They are supported by Governor Kim Reynolds.  The goal is to use the Jeff Roe Cruz Crew, and roughly 1,000 paid Never Back Down (NBD) conscripts to do the Astroturf.

♦In New Hampshire they have funded Chris Sununu Inc (his state machine) along with Chris Christie, and the pair will camp out similar to Asa and Mike in Iowa.  Another roughly 500 to 1,000 NBD conscripts.

♦In South Carolina they do not have the Governor (McMaster) but they have funded Nikki Haley and Tim Scott.  Yes, they are doing pairs this time because the singles didn’t work in 2016.  The NBD conscripts will shift from Iowa to South Carolina along with the calendar.  Not as much state party purchase, so look for Haley and Scott to do something like endorse DeSantis during the SC debate.  The Bush machinery is thick in SC.

♦ In Nevada team DeSantis is following the RGA plan and will be going there soon to spend quite a bit of time and make the necessary funding and political promises.  Watch who endorses from there; it’s a caucus system so the RGA will drive the buss.  The NBD conscripts will come in as supportive filler to do the groundwork.

♦In Florida the SEA ISLAND crews are funding and deploying Suarez (launched today) along with never-Trump Jeanette Nuñez partnered with Team Jeb and the party apparatus.  However, the legislative assembly is in a little bit of a flux, as many of the members are not happy with being forced to do the legislative roadmap in order to get DeFunding.  House and Senate not happy with the pressure, and RdS has abandoned them now, so that might be problematic.

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Whatever else might be said about them, Russians have this weird little gremlin approach toward political humor that is actually quite funny.  I still think it was Oleg Deripaska who made up the Ritz Carlton Pee-Pee tapes Trump story just to see if the FBI would run with it.  Perhaps the snark is part of the reason why our ever serious and joyless state dept hates them so much. {Direct Rumble Link} – WATCH:

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Hopefully Team Trump was reading here last year when we predicted the moves of the professionally Republican. 😉 Today, as predicted, Miami Mayor Francis Suarez files to run for the 2024 GOP nomination.   He’s not running to win; he’s running to split. I’ll explain. Murdoch had Suarez on Fox News Sunday for a reason.

FOX NEWS – Miami Mayor Francis Suarez officially filed paperwork on Wednesday declaring his campaign for president in 2024 as a Republican, according to a Federal Election Commission filing.

The filing comes after a newly re-branded super PAC that supports Suarez launched a digital ad blitz earlier Wednesday in the first four states that hold contests in the 2024 GOP presidential nominating calendar. (more)

Here’s the Florida plan from the CLUB.  ♦Carve out the largest voter population center of Miami-Dade from the GOP nomination (that’s what Suarez is for). ♦Change the Florida primary rules from the current ‘winner-take-all,’ so that delegates are distributed ‘proportionately’ (will happen rules).  ♦Split the remainder of the state votes between DeSantis and Trump, permitting DeSantis to carry out delegates with a 2nd place finish.

[CURRENT POLLING]

The “Florida Play” won’t work as effectively now that Ron DeSantis is naked with his ambitions to the public.  That’s a big part of the reason why I went full wolverine as soon as I saw the design last summer.  It’s also the reason why I included Suarez in the graphic above, while everyone laughed at me.

The GOPe is predictable.

Now watch two things. 1. Watch for the Florida delegate rule changes; and 2. Keep watching nationally for the moves of the Republican Governors Association (RGA).

The Club plan requires the RGA to play a big role against Trump.  The Republican Governors are under pressure to align with the program.  The RGA is funded and controlled by the same donors to Ron DeSantis.

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As expected, Florida Governor Ron DeSantis is transferring the money he raised while running for reelection into a superpac to support his presidential ambitions.  Florida donors to his reelection might not be too happy with this decision, but that’s what professional Republicans do – details below.

As one person put it, “DeSantis used Florida like an Uber” to achieve his real ambitions.  As we noted last year, this plan was increasingly obvious {GO DEEP} and in hindsight very disappointing.  Every single move happened exactly as we predicted. Many Floridians I have talked to feel suckered by the duplicity.

Additionally, DeSantis is heading to the exclusive Yale Club in New York this month {link} to meet with Wall Street donors, multinational corporate executives, and at least one mega donor with links to George Soros organization; go figure.

WASHINGTON – The Florida political committee once controlled by Republican Gov. Ron DeSantis transferred $82.5 million last month to a super PAC supporting his presidential campaign, according to information posted to the committee’s website.

The shift of the funds has been anticipated ever since DeSantis entered the race with tens of millions of dollars left over from his 2022 reelection bid. However, the move nevertheless makes official an unprecedented effort by DeSantis allies to test the limits of campaign finance laws to benefit a presidential contender.

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As customary in this era of a great awakening, there are a lot more Republican masks dropping this week.  There is a great deal of sunlight upon the professional and institutional Republican politicians that hold office, when contrast against the indictment of Donald Trump.  As we bear witness to the establishment opposition of candidate Donald Trump, once again it is valuable to understand the motive at the heart of this opposition.

CTH can get down in the weeds of each specific issue to discuss the motives and intents (we will, and do), but the big picture MUST remain at the forefront of understanding. If we lose track of the big picture, the weeds are overwhelming.

…“It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than a new system. For the initiator has the enmity of all who would profit by the preservation of the old institution and merely lukewarm defenders in those who gain by the new ones.”

~ Niccolò Machiavelli

♦POTUS Trump was disrupting the global order of things in order to protect and preserve the shrinking interests of the U.S.  He was fighting, almost single-handed, at the threshold of the abyss. Our interests, our position, is zero-sum. His DC opposition seeks to repel and retain the status-quo. They want to return to full economic control.

In these economic endeavors, President Trump was disrupting decades of financial schemes established to use the U.S. as a host for their endeavors. President Trump was confronting multinational corporations and the global constructs of economic systems that were put in place to the detriment of us.

There are trillions at stake. The need for control is a reaction to fear. The billionaire donor class fear losing control over economic policy and finance. They are funding every candidate, media resource, influencer operation, RNC, RGA, and every institution possible to retain their equity position. Opposition is based on economics; everything else is chaff and countermeasures.

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In an effort to keep the Daily Open Thread a little more open topic we are going to start a new daily thread for “Presidential Politics”. Please use this thread to post anything relating to the JoeBama Administration and Presidency.

“This is no small thing, to restore a republic after it has fallen into corruption. I have studied history for years and I cannot recall it ever happening. It may be that our task is impossible. Yet, if we do not try then how will we know it can’t be done? And if we do not try, it most certainly won’t be done. The Founders’ Republic, and the larger war for western civilization, will be lost.”

“But I tell you this: We will not go gently into that bloody collectivist good night. Indeed, we will make with our defiance such a sound as ALL history from that day forward will be forced to note, even if they despise us in the writing of it.”

~ Mike Vanderboegh

This thread will refresh daily and appear above the Open Discussion Thread.

(more…)