It was bound to happen anytime a significant brand leader loses 25% of its total market share. According to data provided to Fox News, Budweiser Light beer lost its #1 ranking in the U.S. in the month of May as the critical days of summer sales begin.
This shouldn’t come as much of a surprise given the negative brand image now created for the product. Factually, the only thing that can reverse the trend for the product is time and diminished memory. As consumers associate the brand with a lifestyle, the use of the product will continue to drop. Holding a Bud Light beverage right now is akin to identifying yourself as a transfemme, or wearing pink pants.
(Fox News) – Bud Light lost its top spot in the U.S. beer market last month, as the brand’s sales sagged following a conservative uproar over its partnership with transgender social media influencer Dylan Mulvaney.
Constellation Brands’ Modelo led the market as it nabbed 8.4% of beer sales from retail stores in the four weeks that ended June 3, according to NielsenIQ data from consulting firm Bump Williams. Bud Light trailed with a 7.3% share.
Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows.
Still, the Anheuser-Busch InBev brand Bud Light leads U.S. beer sales so far this year, according to Bump Williams.
The hit to AB InBev’s business marks one of the few times in recent years that online backlash has led to a notable and sustained slump for a major brand. The company’s shares have dropped nearly 15% since the start of April, when Mulvaney posted a video of a personalized Bud Light can, which sparked anti-LGBTQ+ outrage.
In response to the uproar, the company appeared to neither defend the promotion with Mulvaney — a hesitance that angered some supporters of trans rights — nor appease the conservatives who opposed the marketing.
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,” Anheuser-Busch CEO Brendan Whitworth said in a statement in April. (read more)
That last statement is particularly laughable from Anheuser-Busch, as if they were victims of something external that was forced upon them.
Anheuser-Busch made a marketing decision with multiple layers of corporate approval. Apparently, no one was in the room to say it might not be a good idea to position their #1 product with a gender fluid promotional effort. Alas, they went full-throated into the foray and are now paying the price.
Constellation Brands hold its ownership. of Modelo in the US.
In locations outside of the US, the brand is Anheuser-Busch InBev.
Easier to just avoid it- buy local.
Micro-brews are the best beers available.
I prefer Moose Drool — but then, their brewery is hundreds of miles away, now that I’m no longer in MT.
Moose drool..fresh-squeezed?
Been a while since I’ve been in MT, but always buy Moose Drool to bring back for myself and friends.
Yuengling beer of choice.
Had a Yuengling with a cheesesteak after a prosperous day. Local beer and Yuengling going forward. If it’s corporate, it’s suspect.
Well don’t got over to Post Millennial and read about Yuengling hosting a “family” drag show.
Better check that off as well. Go local, Yuengling ain’t it.
https://thepostmillennial.com/yuengling-sponsors-pa-pride-drag-show-for-families
I am a resident of the area where this show is going to be held. Yuengling is a longtime sponsor of ArtsQuest programs, especially their flagship festival Musikfest which takes place in early August. Yuengling is also the primary sponsor of ArtsQuest Oktoberfest, I guess I will not be attending that anymore.
Yup..
Just like like I said back when all this started.. I was excited that everyone ran from Bud.
But I was just as disappointed they ran to other beers. I don’t have anything against drinking or those that don’t drink at all.
But supporting corporate brands on any side is a recipe for disaster because the poison only spreads..
Only when people stop funding their corporate opposition.. Will things get better.
i saw that article on Gateway Pundit also. Unforced error
Yuenling just got caught supporting a “family” drag show
SW Florida, our softball crew has switched predominantly to Yeungling Flight……
For real? There is a beer called Moose Drool? I thought that was a gag name, like say, Sewer Rat Piss
I like a few: Torgue Wrench a great double IPA and Impact Wrench a very hoppy triple…both yummy but will knock you on your butt.
Local brewery in northeast. I can’t remember the name of the brewery.
Modelo is the brand favorite of the woken crowd. This is also noticeable in the sales statistics where Modelo is a more popular light beer in the blue states and there is only one clear difference between the so-called red and blue States. Modelo commercials are more effeminate, in general, than other light beer brands. And that may explain why Modelo is more popular among the woken crowd. The truth is that most people just use common sense to know that there are only two biological sexes. This truth may also be getting inside the woken veneer of Collectivists, who are finally getting a little unsteady about the Marxist Collective that they embraced with their worship of Barack Hussein Obama.
Well, I can at least hope that the woken aren’t all 2 digit IQ types, and that this might be the beginning of a new awokening. As it were.
AB has their hands in many vats!
https://www.reuters.com/article/us-modelo-abinbev-idUSBRE85S0B420120629
I have a HARD time believing it is STILL “the brand” outside the US. I don’t care where ppl are from, they STILL KNOW STUPID when they see it. I can’t see any MAN taking up the can after this idiotic take on men.
It’s like fiddling while Rome burns.
One brand when there are dozens of alternatives.
How about a massive boycott/protests of Apple, Amazon, Facebook, Walmart the major social and MSM, entertainment corporations and so on.
Changing beer brands isn’t a sacrifice. Or a protest that shakes the real powers.
I say forget the boycott thing and change how we view ourselves; their sales will inherently decline. Americans love being “sold” to, and it’s time to stop letting them sell our country by proxy. Big Ag, Big Pharma, Big Media, Big Banking…stop buying what they’re selling…SD has made it easy to see their playbook.
How about everyone reading this start by cutting the cable?
If only 1% of TREEPERS cut their cable/Dish subscription, can you imagine?
When you understand how much traffic is here at the 🌲🏡 you will understand why this can be significant.
Cutting cable 15 years ago was a cleansing experience for me and my children.
With our antenna, we get digital quality of all major channels and their sub channels. We also get a bunch of others and we love watching the sitcoms of years ago when tv was entertaining and many filmed before live studio audiences. Free tv! They keep adding more channels!
Have never paid for any entertainment service. Get TV over the air as God intended. Did have Amazon Prime at one time for the reduced shipping costs. Never used the Prime Video and eventually dropped Prime as we weren’t buying enough to make the shipping savings worthwhile (we live in Hawaii and shipping costs are a very big deal here).
So, never see Fox News, CNN, etc except at a bar or airport.
As far as “digital quality”, though, it can suck. Maybe not like the snow/ghosting from multi-path in the analog days but far from pristine. We do have ATSC 3.0 on our major stations, but I haven’t gone that route yet due to trouble getting open-source software that can decode the dolby AC-4 audio broadcasters decided to make part of the ATSC 3 spec.
You sound a bit like me…I split cable bill three ways and gave kids the money we would have spent on cable when kids were in middle school. Funny… all their friends hung out at our house.
We cut ours 3 years ago. Don’t miss cable at all. Its surprising how easy it is. Saves a decent chunk each month.
24 hours after our first child…we had seven/lost one…we forgot what it was like without children…😏
Sorry for your loss
My kids have never had cable in my home. Cut the cord before college.
They squeezed the Dish/Echostar CEO too.
Remember couch potatoes? Screen potatoes go stair climbing now. /s
“The government picks winners and losers.”
–Charlie Ergen
TV networks sued him for the dvr that skipped commercials. They sued vcr recording manufacturers for the 30 second seek. They sued tv manufacturers for the remote control. Our hyper consumer culture is the engine that fuels the beast. I’m not saying eat ferns and live in the woods, maybe dial back a bit. lol
I’ll do ya one better. How about if we all just stop watching TV completely? The vast majority of the programming is just that: programming. Where did the idea that we should be tolerant get propagated? In TV programs! A person’s brain basically turns off when they watch TV, so it’s highly receptive to all sorts of ideas, both good and bad.
Go read a book instead.
It’s not the brand, it’s the propaganda. Boycotting walmart or occupying wall street is noble. I go further.
Take a look at their families, friends, and associates’ foundations, charities, and laundromats that are used to wash the blood money. Kievnam Kerry’s Ketchup and the Heinz foundation make bud look good.
The only difference between a Heinz and a Burisma is by degree and detail. JMO.
Young men who are almost always defensive about their sexuality don’t want to be seen sucking on a gay/trans beer bottle.
Southern Pecan, Yeungling or Blue Moon
Blue Moon is Miller, another tranny loving beer manufacturer
Nnoooo o oo o. . . !
Yeungling apparently promotes family “Pride” events.
Transtesticles…. 🤮
Next up, they will likely show off their Transheuser bush.
These individual American Citizens are now known as LGBTIQA+.
This an evolving acronym that stands for lesbian, gay, bisexual, transgender, intersex, queer/questioning, asexual.
This group represents 7.2% of the population in the USA according to Gallup.
The group can call itself whatever it likes, just stop grooming children.
Exactly.
To that 7.2%;
If you absolutely have to, flaunt your weirdness to your heart’s content,…
BUT, LEAVE THE CHILDREN ALONE.
I was on a conference call with VA leadership from my local VA today. It was the typical government kind of rah-rah call where they say how good they are doing with a few screened questions.
One of the extensive updates they provided was an update from their LGBTQwerty coordinator, and how they flew the freak flag on their main hospital campus. From her update, it was clear that if anyone identified as LGBTQwerty, resources would be unlimited to provide help to you.
It was 24 minutes into the call before we got to the Q&A.
My question was on what they were doing to educate providers on the new PACT Act and Burn Pit screenings since I had requested both, and my Primary Care provider had no idea what they were or how to request them.
The answers were they provided online training, and could not be sure every person in such a vast bureaucracy was informed of certain things. This after they said the PACT Act was passed into law last August.
Proirities, you know.
If Penn State is any indication, dogs are at risk too.
Why can the Mexicans make better tasting beer than Americans can?? Europeans too!! We have lost the beer war!!
Pick a beer. Any beer……….’cept Bud
50 Most Patriotic Beers in America
https://www.thrillist.com/drink/nation/the-50-most-patriotic-beers-in-america
Worthless list…has 3 or 4 AmBev/InBev/Bud products, only one from Yuengling, and none from Schell’s… why did you post this? Asking for a friend…
There are many great tasting American beers. You just have to get passed the constant commercials and propaganda from the big breweries. Look around and expand your horizons. Plenty of good beers in the beer aisle.
The big light beers say “Tastes Great” Put a popular face, sports, event ect, behind the can. Along With a low price and Americans will lap up their cheap, watered down, tasteless, swills.
This boycott has been great to widen the tastes of the sometimes closed minded obedient American beer drinker.
Budweiser should seek out and hire Alissa Heinerscheid as Vice President Marketing to design and market new Bud Light commercials to improve the brand image. Given her extensive experience and background she would be an excellent hire, I think.
Christine McCarthy CFO of Disney has been booted out. Another company that is suffering from being woke.
In your face on the White House lawn.
News on the ground at Disney.
I was talking to a knowledgeable person at the park. He/she said attendance is waaay down and calls with senior leadership (park and corp) telling them so. I suggested that Disney should focus on being DISNEY. No disagreement there.
My observations are the same – the two very popular value resorts have maybe 25-30% of cars parked. Been here before and packed parking lots. We planned this trip one week prior and got the best suite we could have for no price increase or having to request.
Cast members are quitting like never before. This persons numbers are that he/she got messages this past week of 24 members quit or quitting.
Separate from WDWorld, they are letting go streaming people. Her/his friend worked for Disney for 12 years and got let go recently.
Also, they are letting go animators. Some writing strike apparently is impacting other jobs.
Also spoke to a Florida family and they said the incentives for FLA residents are awesome. Also heard Universal Studios has some great prices as well. That sounds like desperation.
Rumor has it that the cast members that don’t quit may feel as if there will be firings coming their way too, particularly since attendance is way down.
Cast members now have blackout dates when they can’t come to the park. One of the perks of working ant Disney and it is being taken away. Not smart.
Disney did 2 weeks of Animal Kingdom late close to 9 or 10 pm, but the attendance was not there, so they backed it up to 7pm again. All of June was supposed to be later opening, but it is not. No one gets to see the illuminescence of Pandora when it gets dark.
P.S. Had some covid comps to use up. 🙂
Market share is very hard to regain once lost – it’s such a major no-no in business to lose market share.
https://www.foundingfathersbrewingco.com/home.html
Just because you slap eagles, the Founders, and American Flags on your products doesn’t mean you aren’t woke. Bud puts US Flags all over their stuff this time of year and year round but look at their policies. If you put pictures of happy babies and mothers on the walls of abortion clinics, does it stop the murder of innocent children in the womb?
I’m American made
I’ve got American parts
I’ve got American faith
In America’s heart
So go on and raise the flag
cause I’ve got stars in my eyes
I’m in love with her
And I won’t apologize
-Jon David
Happy Flag Day! 1 day late.
“ We are in the business of bringing people together over a beer,” Anheuser-Busch CEO Brendan Whitworth said.”
Mr. Whitworth sounds witless.
Oil and water?
Bringing together in AB’s estimation means to invalidate and repudiate people who won’t bow to TRANSISM.
Like the ‘ol Maverick from Arizona, whose raison d’être was to silence conservative viewpoints by heralding the supposed VIRTUES of “collegiality” by strutting across the aisle and making merry with America’s sworn enemies (commies in Democrat dress).
ENOUGH.
Buy yuengling instead. Tastes good and not woke. Another plus is its made in America and not outsourced.
Take a look at the comments at the top of the thread. Post Millenial has an article about the oldest brewery in America sponsoring a “family – friendly” drag show that is to take place at the end of this month.
You’d think that college kids would buy up all this cheap Bud Lite for the frat parties and beer bongs.
AB will need to rebrand BudLight and give it another name that is less noxious to consumers… maybe Zima-2?
Tranny Juice will do it for me
Bring it on. bring it on!
Go woke go broke.
They can always sell to the LGBTQXYZ crowd but seems that bunch arent having any of it either
I have been trying to get my occasional candy bar fix from brands other than Hershey, but they have pretty much faced out the majority of the slots in nearly every store. The big box store, you know the one, has an entire orange colored Hershey front end, even a cooler full. Apparently Hershey put my local dairy ice cream out of business, as they moved right into the Galliker Dairy freezer. Woke and getting too big.
Goldenberg’s Peanut Chews – one of the big box stores carries it.
They can’t VoteScam© us out of this election….WOKE is going down!
Tim Pool of TimCast© on BoobTube, as of yesterday, thinks we have turned the corner on WOKE.
Read yesterday that Mr Shark Tank Mark (POS) Cuban argued with another of the “tankers” Kevin O’Leary that companies going woke was good for business.
https://www.forbes.com/sites/conormurray/2023/06/14/mark-cuban-calls-going-woke-good-business-and-conservatives-and-fellow-shark-kevin-oleary-bite-back/?sh=3bf469d5416e
I’m banking that Mr. Wonderful took a huge chunk out of Cuban’s sorry butt.
It’s not good to lose shelf space
Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically ‘reset’ their shelf space allocations in the spring and fall, based on sales data.
For the fall reset in September, ‘they generally take sales data from April, May, June, July, and then based off of that data in that time period, they will reallocate shelf space,’ he told DailyMail.com in a phone interview on Saturday.
https://www.dailymail.co.uk/news/article-12156085/Bud-Light-risks-losing-retail-shelf-space-competitors-warns-former-Anheuser-Busch-exec.html
Imagine how badly they’d be doing with a little bit of focus and leadership. They’re down 25% based mainly on word of mouth.
Imagine the damage that could be done if, say, 100M people began concentrated economic sanctions on key pillars of Government Party power…
You all might want to go to Matt Walsh’s twitter and read the thread about Fox news. Whoa. Another hit to them.
It was so disgusting that I had to stop reading. No one should have to work in a hostile woke environment.
That is pornographic material! What is Fox thinking? Becoming?? Thoroughly disgusting!
Tucker’s #4 is up; it’s excellent, as usual.
“… or wearing pink pants.” Honest to goodness– my wife and I were in a Big Box Store in the intoxicants aisle last Tuesday and as we arrived at the massive, undented Bud Light section, a gal in pink shorts was hoisting a 24 pack into her cart. A bit later I spotted a giant, undented aisle display of pallet loads of Bud and Bud Light. The Bud was $19.88 a case, the Light, $17,88 a case. Now, what message does that send?
Not a lot of profit there! Even a big corp can’t last forever that way!
Probably taking it home for a guy that didn’t want to be seen with it.
Sad!
I don’t drink.
Thank God.
Bud light transgender beer sales are down but it doesn’t mean people are drinking less.
If they were it would be a good thing.
I heard a rumor that bud light is going to be replaced with bud light in the loafers.
No sure who the mascot will be.👀😳
Tucker Carlson on Twitter… episode 3! Talks on Trumps Indictment – Video
https://commoncts.blogspot.com/2023/06/tucker-carlson-on-twitter-episode-3.html
Shiner.
Every drop brewed at the old Spoetzl Brewery right in the town of Shiner, Texas.
I kinda read thru the mess, I’m having a stoli and soda with a lime. I just am so confused who owns who.
This was posted earlier…
{ 50 Most Patriotic Beers in America
https://www.thrillist.com/drink/nation/the-50-most-patriotic-beers-in-america }
AND…
The following sponsor radical LGBTQIA+ campaigns:
Coors Light, Budweiser, Miller Lite, and Michelob Ultra have all run pro-LGBTQ+ campaigns.
Coors Light has been sponsoring PRIDE fests. GLAAD calls them “among the most progressive for its employee policies toward gays.”
Budweiser has also sponsored LGBTQ+ events.
Miller Lite has given $450,000 to the Equality Federation, an LGBTQ+ advocacy group, with the brand launching its “Open & Proud” campaign in 2021.
Michelob Ultra announced in 2021 that it had partnered with CeCe Telfer, an LGBTQ+ advocate, and the “first openly transgender female athlete to win an NCAA title,” stealing it from a woman.
Busch, Busch Light, and Natural Light are all owned by Anheuser-Busch—the same company that owns Bud Light and Budweiser…
here are other brands you might not have known are owned by the company:
The Michelob brands; Natural Light and Natty Daddy;
Cass; Castle; Corona; Harbin;
Estrella Jalisco; Aguila; Beck’s; Stella Artois;
Jupiler; Kona; Leffe; Landshark Lager;
Modelo; Presidente; Hoegaarden; Labatt;
Hurricane; Rolling Rock; Skol;
Johnny Appleseed; Shock Top; and Quilmes.
See here for full list:
{ https://en.wikipedia.org/wiki/AB_InBev_brands }
If you drink these beers you are backing the grooming industry.
Louder for the sleepwalkers…
*IF YOU BUY THESE BEERS YOU’RE FUNDING & BACKING THE CHILD SEX GROOMING INDUSTRY*
That’s all good…because stoli and soda is….O-TAY.
Drink Yuengling. Doesn’t taste like horse tinkle and the company bleeds red, white and blue.👍
I just read someplace that they’re sponsoring a drag show as part of MusicFest in Allentown, PA. Commenters were going back and forth about it on FB earlier today.
Actually, it is a stand – alone show taking place in two weeks on a property where the flagship festival Musikfest takes place annualy in early August in Bethlehem, PA.
In Bev has decided to make decisions based on political ideology not sound marketing. So they will tolerate the financial losses (at least to a point) before they change their adherence to pure ideology. Don’t expect them to change course quickly, if at all.
Alyssa Gordon Heinerscheid had help from Krishna Subramanian, the head of the Captiv8 marketing agency that contacted Dylan Mulvaney.
The story is on VDare.
The few times I go into a bar I now ask for a tap beer that is not light and that is not produced by Tranhauser-Busch or the queen of bears.
Tap beer in an unbranded tap handle is all they have.
Sam Adams. Been to the brewery in Boston. Real people there and good beer
Serious, or sarcasm? I lived in Boston for a year not so long ago – Back Bay area.
Biggest bunch of @$$holes outside of NJ/NY I’ve ever met. Not all, but most all. Cool history, but …. yeah.
But then I’m from the rural farming west. What do I know about real America.
There’s a reason for the word Massholes 😉
AB can go belly-up for all I care. The ONLY thing that matters is that they do right by the Clydesdales. Period.
Lots of Spanish-speaking individuals in my neck of a major northeast city. Lots of empty Modelo bottles in the streets, alleys and on the sidewalks. Can see why it’s the number 1 beer around here…empties are EVERYWHERE !!!!
You know Garth Brooks came “Out” amd said he is selling Bud Light at his Bar and Fu?k his supporters if they don’t like it
He’s always unfortunately even far left
gender fluid… hahahaha excellent!!!!
I do feel for people who are confused this way. They definitely need to leave the kids alone. And some, certainly not all, but for sure this guy, feel like they are satirizing women and secretly despise us…
There were Republicans who tried to call us off.
I’d like to thank all the Bud Light consumers who gave up their preferred beverage for this noble cause. I don’t personally drink beer so it is they who did the heavy lifting.
Buying local beers now, or if my local stores carry it one of my favorite beers from my original home state of Pennsylvania, Rolling Rock.
From what wiki published, AB-INBEV owns Rolling Rock, too.
It’s a damn shame one needs a scorecard just to buy a beer to drink these days!
I’m seriously thinking about making my own beer again. Until then, it’s Pabst Blue Ribbon off the shelf for me.
I stopped drinking years ago. But one of my non-alcoholic choices was Bud Zero. I haven’t bought anything from the Opposition since dirty Fox dirtied Tucker.
Amazing what clarity brings when you stop providing support to those who hate you.
Sounds like some of you need to do more homework on the products you consume. Most of these national/international beer brands support stuff you probably hate.
Widely ballyhooed by CTH beer drinkers, lol
The Next Bud Light? Yuengling Beer Sponsors Venue Hosting Drag Show in Bethlehem, Pennsylvania for Pride Month
https://www.thegatewaypundit.com/2023/06/next-bud-light-yuengling-beer-sponsors-venue-hosting/
Great news!
On a positive note, the sales of Bud Light are still edging out the sales of its new chief rival… Leper Piss Light
AB-InBev has a lot of brands. https://isitbigbeer.com/brand/ab-inbev
I went to the St. Louis Cardinals home game in Busch Stadium on June 13. This was my first time at a Cardinals game since the Anheuser-Busch InBev boycott started and I wanted to see the impact of the Boycott at Busch Stadium.
The Cardinals’ close ties to AB-InBev is evidenced by the fact that the stadium is named after the Busch family and that Anheuser-Busch used to own the Cardinals and the two previous Busch Stadiums, but not the current Busch Stadium which was built after their ownership.
The Budweiser clydesdales are traditionally paraded around the field perimeter at the home opener game and during World Series games.
Busch Stadium is close to AB-InBev’s St. Louis brewery where Anheuser-Busch was headquartered before they sold out to InBev.
Anheuser-Busch was once generally viewed as a good employer and was a generous corporate donor to civic causes in St. Louis. After merging with InBev, they are viewed as a bad employer and give much less to civic causes in the St. Louis area.
At the game, there were noticeably fewer people drinking Bud Light and other AB-InBev products than usual.
Busch Stadium always plays an organ version of the Budweiser jingle at some point during each game accompanied by video of the Budweiser clydesdales on the scoreboard.
It’s customary for a large percentage of the crowd to clap along to the jingle.
At this game, the Budweiser jingle was played as late in the game as possible. It was played between the 8th and 9th innings when many people had already left due to it being 10:00 PM on a weeknight and the Cardinals substantially losing.
It was as if they deliberately waited to play the jingle to the smallest crowd possible as to mitigate the possibility of people booing or jeering it.
Only a small handful of the remaining fans actually clapped along to the jingle. Most of the people just ignored it.
It was nice to see most of the fans in Anheuser-Busch’s former hometown watching the team that they used to own ignore the Budweiser jingle.
The AB InBev boycott must continue indefinitely to send a strong message against corporate wokism.
I will never play along with the delusion that people can change their sex. You remain the sex you were born as whether you like that or not.