The Twitter platform decisions are making headlines and opening conversation, because Elon Musk is trying to retain his platform against all odds and not really working to solve his problem. Several platform changes are taking place that are being less than honestly explained. As interested CTH readers look on quizzically, perhaps it’s time for me to revisit the truth of Musk’s challenge as it has always existed so people can understand. [NBC ARTICLE HERE, that doesn’t understand]
Keep in mind, long before people realized the Dept of Homeland Security (FBI, DHS, CISA etc.) had a portal into Twitter, I was explaining how transparently obvious it was. {Go Deep – Jack’s Magic Coffee Shop} In part, the transparency of the problem is driven by CTH understanding of the costs associated with Twitter as a very unique platform in the sphere of social media. {Go Deep – Understand the Costs}
With the latest revelations we shared about the financial position of Twitter {Go Deep on FINANCIALS}, all of the moves now underway make sense. Musk was on track to hit a date in/around October of this year where Twitter would be insolvent. If you had read those previous “Go Deep” links, you will easily see the problem. However, if you have not read those backgrounds, this could be difficult to understand.
Musk is being disingenuous in his explanation here. I’m being generous in not calling him a fibber. His problem is multifaceted, and he is looking at it with two approaches.
First, by Musk’s prior admissions, he’s losing approximately $300 million/month and needs to grow revenue fast. That’s why he hired Linda Yaccarino. Second, he’s trying desperately to reduce operational costs for data processing. Twitter has a systemic platform cost issue that will not change easily – due to his very unique issue of “simultaneous users,” in combination with no proprietary content. That’s where he is being less than honest about these changes.
Twitter is a global discussion platform, essentially a global commenting system. Elon Musk is trying to address the cost and utility of his platform at the same time that a similarly constructed META alternative is about to launch. Yes, Mark Zuckerberg is JUST ABOUT to launch a Twitter version of META that will link Facebook, Instagram, and Google YouTube content into one big instant conversation and commenting system.

“This is no small thing, to restore a republic after it has fallen into corruption. I have studied history for years and I cannot recall it ever happening. It may be that our task is impossible. Yet, if we do not try then how will we know it can’t be done? And if we do not try, it most certainly won’t be done. The Founders’ Republic, and the larger war for western civilization, will be lost.”

