The PGA was taking advantage of an arcane payment and reward system within the sport of golf. An alternative to the control of the PGA Tour was created by a competing organization called LIV golf. The LIV Tour paid the pro players with contracts similar to other competitive sports.
The result was a traditional PGA tour furious with the competition in their business model, while simultaneously the LIV tour enthusiastically embraced the game and created a more fun and engaging experience for the fans of golf. President Trump was one of the first to see the value in the LIV business model, and as the politics of the PGA blacklisted Trump properties, Donald Trump opened his championship courses to all the LIV events. [2022 Truth Social]
President Trump could see the future of the sport and warned last year the PGA players were painting themselves into a corner. Trump could see the vibrancy of the sport was leaning in favor of the LIV approach. Donald Trump could also foresee the two competing organizations merging. That merger was announced today, about a year after President Trump noted it was a foregone conclusion.
[PGA TOUR] – The PGA TOUR, DP World Tour and the Public Investment Fund (PIF) today announced a landmark agreement to unify the game of golf, on a global basis. The parties have signed an agreement that combines PIF’s golf-related commercial businesses and rights (including LIV Golf) with the commercial businesses and rights of the PGA TOUR and DP World Tour into a new, collectively owned, for-profit entity to ensure that all stakeholders benefit from a model that delivers maximum excitement and competition among the game’s best players.








