Last week it was reported that Anheuser-Busch CEO Michel Doukeris told investors during a conference call that Budweiser product sales drops in the U.S. and North America were no big deal when contrast against the global sales of the brand. “The Bud Light volume decline in the US over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period,” Doukeris said on the call. He focused attention on the company’s global reach, saying that Bud Light is just one beer within its portfolio and it’s not changing the company’s full-year outlook. {link}
Apparently, USA beer drinkers, specifically those who do not want to be identified as transgender men, are an insignificant bunch amid the world of beer drinking consumers. However, Doukeris might start paying a little more attention as the decline in total A-B products in North America is starting to become more significant. {Source}
It’s interesting that Coors Light and Miller Lite have sales increases surpassing the sales decline of Bud Light. This would seem to indicate hard brand switches, but Anheuser-Busch in North America held the corporate line and yesterday {source} told their distributors not to worry.
ST. LOUIS – Anheuser-Busch’s distributors from around the country met in St. Louis on Thursday. They heard firsthand about changes being made regarding the Bud Light transgender controversy.
Anheuser-Busch invited the distributors to the downtown Hyatt hotel for a yearly meeting on summer marketing plans. It was the first such meeting since transgender influencer Dylan Mulvaney’s viral social media posts with Bud Light in early April. She received a special edition can with her picture on it.





