Judicial Watch has received a lengthy FOIA release based on Michigan state inquiries into the details of state Health and Human Services Director Robert Gordon departure from his position [SEE HERE]. Within the FOIA release there are emails between Director Gordon and Governor Whitmer using guidance from pollster Frank Luntz. In essence Luntz was helping Gretchen Whitmer construct the wording used to manipulate the Michigan citizenry into buying the COVID propaganda.

Judicial Watch – […] Much of the Luntz Report deals with wordsmithing. A table in the report categorizes words as “Words to Use” and “Words to Lose.” For example, use “protocols” and lose “orders & decrees;” use “social distancing” and lose “physical distancing.” Another Luntz recommendation is to “Call It the Pandemic,” based on his surveys that found the word “pandemic” is “more significant, serious, and scary” than the alternatives “COVID-19” and “The Coronavirus.”
[…] The survey of 1,100 people, which included an “oversample of 300 African Americans,” found that there was a “chasm” between Republicans and Democrats on Covid, and “In every possible way, Democrats and Republicans think differently and act differently.” Luntz said they “tested specific words, sentences, phrases, and attributes Americans need to hear to change their behavior and stop the spread of the coronavirus.” When asked the survey question, “Which is more important to you regarding Covid-19?” survey respondents outranked “Health” to “Liberty” by 48% to 13%. Among African Americans, 54% responded “Health” and 6% said “Liberty.”
Based on his findings, Luntz had a series of “insights” he offered:

PRESIDENT TRUMP
PRESIDENT TRUMP
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DONALD J TRUMP
Create a fraudulent accusation; then leak (or merchandise) the accusation to media; then “merchandise” the media report of the leak as evidence to support the fraudulent accusation. This is precisely what Manhattan DA Cyrus Vance is doing with a leaked story about his grand jury against President Trump. You can tell this is the political motive because grand jury secrecy is dismissed in favor of the media leak.