The political branding and campaign team behind Florida Governor Ron DeSantis have structured a “Win with Ron 2024” strategy constructed around the politicization of the COVID-19 vaccine. Yesterday, the team launched the effort through the governor’s office [Details Here].
The polarizing federal vaccine and mask mandates continue to create an opportunity for exploitation by political interests. The WWR ’24 team see the opportunity within the republican base for Ron DeSantis to create a 2024 lane by presenting himself in alignment with medical autonomy in a similar vein that a candidate might create with strong support for the second amendment.

To accomplish this brand strategy, the people around DeSantis need to pretend the Florida Governor did not advocate for lockdowns and vaccines in 2020 and 2021; even going so far as to threaten the liquor licenses for non-compliant bars and restaurants. Through a series of continuous and carefully organized drumbeats surrounding the later held position on medical freedom and autonomy, the WWR24 team attempt to rewrite history in advance of his 2024 GOP nomination announcement.
The branding and image strategy for Ron DeSantis has been carefully mapped since early 2022 and includes the coy game of pretending to be above the national political fray while simultaneously dropping into national political issues at carefully constructed moments.
COVID-19 has been poll-tested amid the base of the republican party and positions have been established based on surveyed responses. That’s the background for a rollout that took place yesterday in Florida complete with the creation of a Florida Public Health Integrity Committee. The Florida governor grabs headlines by asking for a state grand jury to “hold the federal government and Big Pharma accountable.”
The ‘medical freedom‘ rollout yesterday included a simultaneously timed 2024 election primary poll showing DeSantis with the highest favorability rating.
Could it be the difference between rural vs metropolitan populations; one drives frequently, for longer durations and distances, while the other does not?

On November 23rd a fire broke out in Urumqi’s Jixiang Yuan district in an apartment complex. Because of the Chinese COVID lockdown, it is claimed the doors to the building were locked from the outside; people could not escape. Jennifer Zeng 