The ramifications for Twitter surrounding fake users or algorithmic bots are considerable. One issue is overcharging advertisers for ad impressions based on mDAU’s, which are “monetized Daily Active Users.” The second issue is an outcome of the first and relates to the valuation of Twitter. If Twitter bots are higher than Twitter estimates, then the mDAU rate is overstated.
Elon Musk is indicating there may need to be a lowering of the purchase price unless Twitter becomes transparent with how they are calculating the number of bot users at less than 5%. All outside reviews attempting to estimate the number of fake accounts, or bots, puts the estimations considerably higher than the claims by Twitter. Elon Musk tweeted:

At “The All In Summit 2022,” Elon Musk gave the impression the purchase price of Twitter may be tenuous. He said that a deal with a lower price tag is not “out of the question,” Bloomberg reported. “Currently, what I’m being told is that there’s just no way to know the number of bots… It’s like, as unknowable as the human soul,” Musk said at the Miami conference, per a social media video, Bloomberg added.
While tech stocks have been collapsing over the past 15 days, from a big picture perspective this approach by Musk looks like a potential negotiation strategy to lower the offer. The actual number of spam/bot accounts on the platform is unknown.
It’s not just the potentially game-changing social conversation shift that is driving the news; where –GASP– actual independent expression of opinion might be permitted in the digital space; there’s also a major worry amid the preexisting platform control offices of media about simultaneously arriving financial impacts.