…We call it ‘World War Reddit‘ for a reason.
In February the White House said strategic victory in Ukraine would be dependent on who can win the cultural war of social likeability {link}. In March the White House and State Dept recruited a battalion of TikTok influencers so they could dance and sing about Ukraine and Russia for their audiences in social media {link}. In April USAID announced they would coordinate entertainment resources to keep the public interested in Ukraine and Bono was recruited to sing in Kyiv {link}.
Following along with the coordinated scheduling, Nancy Pelosi and House Democrats took turns rotating through Kyiv with Mitch McConnell and Senate Republicans. Boris Johnson from the U.K and Justin from Canada also took their entourages into Kyiv to hold media events and photo ops with President Volodymyr Zelenskyy.
All of the U.S. propaganda efforts originate from within the strategy teams at the U.S. State Dept. It is the Dept of State who coordinates with U.S. intelligence, Hollywood and big tech social media to frame the overall narrative. Big Tech and social media assist by blocking any platform content that does not fit the narrative created by the State Dept.


While tech stocks have been collapsing over the past 15 days, from a big picture perspective this approach by Musk looks like a potential negotiation strategy to lower the offer. The actual number of spam/bot accounts on the platform is unknown.