The Washington Post reports today that Ruth Guerra, RNC Hispanic Media Director, has resigned and will be replaced by Jeb Bush GOPe operative and campaign adviser Helen Aguirre Ferre.
Leaving the RNC Ruth Guerra will now go to American Action Network an organization that aides enlistment of, and protection for, Republican House members.  Helen Ferre will take up the Media Director position in DC and work with GOPe/RNC leadership including Paul Ryan.

Understanding The Shift –  To understand what’s going on, a person must first remind themselves of the RNC position regarding Latino outreach and advocacy.
Take yourself mentally all the way back to the original 17 candidates for the Republican Nomination and you’ll note sixteen of them all aligned with the Official RNC Position, as outlined in the 2013 “autopsy”, regarding immigration.
Only one candidate, the vulgarian Donald Trump, defied Republican party orthodoxy and changed the entire conversation about the RNC immigration position.
Donald Trump came out strong mid-June on a central focus of ¹stopping illegal immigration, ²building a border wall, and ³officially deporting illegal immigrants.

Oddly, and generally driven by ideology, the media called the enforcement part “a deportation force“.  In actuality Trump was merely saying ICE (Immigration and Customs Enforcement) officers should be empowered/told to do what ICE officers are supposed to do;  track down illegal aliens, arrest and deport them.  Nothing exceptional or ground-breaking other than just simply enforcing existing law.
However, the Trump position was a paradigm shift given the modern GOPe’s intransigent refusal to approach or enforce illegal immigration.
You may well remember the gobsmacked punditry that decried Trump’s position as unbelievable and a radical departure from the current path (which was leading to amnesty).

The sixteen other candidates all held nuanced positions on immigration.  However, the central aligning element was some form of ‘amnesty‘, albeit couched in variations of ‘pathway“.
Immigration was the primary divergence between Trump and: Bush, Walker, Carson, Fiorina, Rubio, Kasich, Christie, Paul, Cruz, Huckabee, Santorum, Jindal, Pataki, Perry, Graham, Gilmore and Santorum; all of whom held some kind of “pathway to citizenship” position.
Their position(s) were in direct alignment with the overarching GOP Autopsy framework/outreach which concluded: in order to gain Latino votes, you must provide Latino amnesty (in some version).
The RNC autopsy, completed in 2013, was headed by Ari Fleischer; and that became the primary position which all Republican leadership and influence-peddlers adopted.
Much to the chagrin of the wider electorate, this position was affirmed when the Senate passed the 2013 Gang-of-Eight bill (immediately following the autopsy release).  An immigration bill which Speaker Boehner, House Leader Eric Cantor, Majority Whip Kevin McCarthy and GOP Chairman Paul Ryan all accepted.
Remember all of these “leaders” and a large number of GOPe House members, were only three days away from voting on in the Go8 bill in June 2014 when Cantor was primaried.
Throughout 2013 and 2014, up until Donald Trump in June of 2015, there was a significant disconnect between Republican Politicians and Republican Voters on immigration.  Eric Cantor losing his House seat was merely an example of the disconnect which long existed surrounding immigration.  The GOPe wanting to pass legislation providing some form of ‘amnesty‘, the voters demanding no legislation – mostly until the damn border was secured.
For two-and-a-half years the GOPe had bought into this immigration platform position, and that also included every candidate (with slight nuances) other than Donald Trump.
However, to the angst of the professional party apparatus, Trump’s position was the majority position amid voters.  As a consequence every other candidate seemed small by comparison, and failed in any significant contrast.
Trump’s position was like a refreshing cool drink of water amid an electorate that was thirsty for plain, common sense agreement, and a candidate willing to hold the same position and advocate for enforcement of the law.
From the very first day Donald Trump outlined the three basic elements: ¹Stop Incoming, ²Build Wall and ³Deport, he had the primary election won.  It was the single biggest difference between Donald Trump and anyone who was not Donald Trump.
Immediately, Trump rocketed into first place in the polls where he remained until he ground up the seventeen non-Trump’s.
The #1 issue was and is immigration.
Simultaneously, with Trump’s lead in the polls, the U.S. electorate saw not only gobsmacked liberal faces/pundits/voices, but even more gobsmacked conservative faces/pundits/voices – who immediately began railing against the Trump position that was 180° divergent from the RNC Autopsy.

Quickly people began to realize that every mainstream republican advocate had a hidden vested interest in an immigration position fundamentally identical to Paul Ryan (and Boehner, and McCarthy, and Cantor, and, well, you get the point).
Almost as soon as Trump walked away from the stage in Trump Tower, Fox News pundits stood jaw agape and began decrying such a ridiculous position.
That same disconnect remains today.
Their stunned position was the origin of a period -several months- where we found out how Rupert Murdoch and Fox News had been conspiring with the McCain-Rubio-Graham-Flake team to promote comprehensive immigration reform.
Later we discover that Rush Limbaugh, Sean Hannity, Laura Ingraham, Hugh Hewitt and the entire Salem Media apparatus were also working diligently for two plus years to push/aid the Go8 position in an effort to assist the corporate entities who facilitate their paychecks.
Almost all of the historic republican espoused immigration platform was a ruse.  There was virtually no difference between Democrats and Republicans on this issue.
The problem for the republican/conservative side is they needed to carry out their agenda in secret because the voters, viewers and listeners under them do not hold the same belief.   Once Trump became the populist candidate with a totally opposite position – the visible conservative’s aversion to him was a supernova of sunlight on their previously hidden immigration advocacy.
[EXAMPLE – Remember this year’s 2016 republican response to the State of The Union address.  The Hispanic version included an amnesty pledge.]
The disconnect between the GOPe/”republican media apparatus”, against the greater U.S. electorate, remains to this day.
Look deep and you’ll note an immigration commonality between all the various entities who align with the #NeverTrump construct, albeit with various nuances.  What none of them want is a border wall.
More specifically, the financial interests behind the #NeverTrumpers (yes, behind all of them) are opposed to Donald Trump’s position on immigration enforcement.
Looking at it another way, the easiest way Trump could unite all factions within the elected political apparatus, and all the factions amid the oppositional forces in “conservative” media, would be to drop his “Halt, Wall and Deport” position.
If Trump advocated for a Rubio-esque immigration position, Bill Kristol, Hugh Hewitt, et al would immediately join Team Trump.  After all, according to Rush Limbaugh, Marco Rubio is a “full-throated” conservative.

Oh, sure they’ll say the opposition is because of other stuff – because they have to say it’s other stuff – because they’re still retaining the ruse.   However, the financial agents behind Cruz, Rubio, Kasich, Bush, et al, would immediately be on board with Trump if he just stopped/softened his immigration position.
The UniParty absolutely despises the concept of the Border Wall.
The Border Wall is a risk to them because it will forever outlast the term of President Trump.  Building a border wall (and enlarging the U.S. Coastguard) is the single most significant America First action any president would have ever carried out.  EVER.
The single biggest issue of differentiation remains “immigration control“, which is existentially the opposite of national sovereignty, and as a consequence is the cornerstone of physical globalism.  Expansive one-sided trade agreements, which erode the U.S. structural economy, are the financial building blocks for globalism which follow.

• Within the republican party apparatus the Globalist/Immigration chasm also exists.
• Within the conservative media the Globalist/Immigration chasm also exists.
• Within the House and Senate the Globalist/Immigration chasm also exists.

This distinction underpins almost every relationship.
Paul Ryan, Mitt Romney, Rience Preibus, the professionally republican, the GOPe, the RNC and what’s called “the establishment” writ large -including media- are all part of one side of the immigration proposal.  The Globalist/Amnesty side.
Donald Trump and Jeff Sessions, along with the majority of the U.S. middle-class electorate are on the opposite side of the immigration proposal.  The Nationalist/America-First side.
The difference between all elements of modern politics is immigration.

(Washington Post) The head of Hispanic media relations for the Republican National Committee is leaving party headquarters to join a conservative group supporting GOP congressional candidates. She’ll be replaced by a former top aide to Jeb Bush who spent much of the last year raising doubts about Donald Trump.
The shakeup comes a little more than a month before Trump is set to formally accept the Republican presidential nomination. His candidacy has thrived despite accusations that undocumented immigrants from Mexico are criminals and rapists and recent attacks on prominent Hispanic political and legal figures. Those comments run counter to attempts by the GOP in recent years to win back the support of minorities, especially Latino voters.
But those efforts have sputtered in the wake of Trump. That’s why Ruth Guerra, who had served as Hispanic media director for the last several years, is departing to join the American Action Network, a conservative group helping elect GOP congressional candidates, according to multiple Republicans familiar with the plans.
The RNC announced Wednesday night that Guerra will be replaced by Helen Aguirre Ferre, a GOP operative and former Spanish-language conservative radio talk show host with deep roots in the Miami area. (Her father-in-law is Maurice Ferre, the first Hispanic mayor of Miami.) 
[…]  The dichotomy of being a Republican paid to defend a candidate attacking Hispanics on a near-daily basis proved to be too much for Guerra, according to multiple Latino Democratic and Republican operatives familiar with her thinking. Despite differences in party affiliation, Latino Democratic and Republican aides in Washington are a tight-knit group given that just a handful hold prominent positions. – read more

Ms. Ruth Guerra leaves the DC-based RNC and heads to American Action Network.
Helen Aguirre Ferre, a notorious Trump-hater, moves to DC to work closely with House Speaker Paul Ryan, stroke his immigration “principles”, and aid Ryan’s BFF Reince Preibus.

[…]  Ms. Aguirre Ferre also explained why she thought House Speaker Paul D. Ryan (R-Wis.) was withholding support from Trump.
“He has a particular function. And that is that he needs to ensure and guarantee that Republicans maintain the majority in the House of Representatives,” she said. “And that’s his principle task. For those who know Paul Ryan, they know he doesn’t have much in common with Trump ideologically and in moral character, either.”  –link–

The difference between all elements of modern U.S. politics is immigration.
The reason for all the lies amid “conservative” U.S. punditry is immigration.
The deception amid all of the “conservative” media surrounds immigration.
The 2016 presidential election is ultimately about one issue, immigration.
Period.