Budweiser Light Vice President of Marketing, Alissa Heinerscheid, explains why she decided to make Bud Light the beer of transvestites. Trust me, once you see the background of Heinerscheid, in her own words, it all makes sense.

A middle aged, upper income highly educated white woman with three children, all born from surrogates, explains how her worldview, everyone needs their safe space to find their best identity, shapes her brand representation.

Mrs. Heinerscheid graduated from the Wharton School of Business (University of Pennsylvania 2012/2013), around the same time as Ivanka Trump.   She interned with General Mills (Cheerios brand), before ultimately landing the job with Anheuser Bush as VP of Marketing for Bud Light.

How her ideological outlook passed through the corporate filtration, is a case study on corporate stupidity. {Direct Rumble link}

Against the backdrop of micro-brew beer being popular with young people, Ms. Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor” brand amid young people.  She wanted to create a more “inclusive” image for beer; representation in the brand image became her cause celeb. Wokeism was the mechanics to deliver the brand change, so that’s what she did.

At her intentional direction, Bud Light is now the beer for Woke Transvestites.  Ms Heinerscheid made Bud Light a beer of, by and for transvestites. Pick up that selected beverage, and the consumer identity is now defined.  You are what you drink.  Watch This First:

Any corporate headhunter or recruiter who could not see the risk Mrs. Alissa Heinerscheid represented to their CPG product was/is an idiot. There are two videos below that clearly show what was predictable in the hiring of Heinerscheid.

Not only has she destroyed the brand she was supposed to steward, but she has also created a massive financial problem for Anheuser Bush along with entire business network from manufacturing to wholesale distributors, to restaurants and bars. No one is buying the product.

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The classification statement of NOFORN (meaning “no foreign nationals “) is applied to any information that may not be released to any non-U.S. citizen.

The classified documents, as released in the recent NYT/White House/Pentagon storyline, carried the NOFORN designation.  That means the source documents describing U.S. geopolitical and intelligence strategies were contained inside U.S. compartmented intelligence silos, prior to their surfacing in the social media platforms as discussed. Keep this in mind.  WATCH:

First, the story surfaces from the New York Times.  What does that tell us?  It tells us the stakeholders in a background narrative surrounding the issue as constructed are domestic intelligence interests.  If there was a State Dept stakeholder interest, the story would have been presented by CNN.  If there was a U.S. foreign intelligence operation stakeholder interest, the story would have surfaced in the Washington Post.

The story surfaces in the New York Times indicating a U.S. domestic intelligence interest, and the story is sourced directly to the White House via “senior Biden administration officials.”  What does that mean?  It means the narrative that flows from the story has a direction to shape opinion from the perspective of U.S. government domestic public relations.  It means the narrative is intended to sway a domestic audience with a motive toward something else.

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I’m not sure what is going on at the Twitter with Elon Musk, but apparently either his team is misleading their CEO, or Musk is just shooting from the hip.

In a reply to Matt Taibbi’s report about Substack content being blocked by Twitter and Taibbi’s decision to exit the Musk platform, the Twitter CEO fired back, calling Taibbi a liar.

(Source)

Twitter’s own internal checkers put a community note, citing the claims by Taibbi were essentially correct.   Then, Substack CEO Chris Best weighed in on the issue, claiming the assertions by Elon Musk were false and the weird claim about Taibbi being an employee of Substack is completely without merit.

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By now people are familiar with a New York Times (original source) story of a leak of sensitive classified information regarding U.S. operations in Ukraine and other geopolitical efforts.  The New York Times was the first with the story, as shared with them by “senior Biden administration officials.”

WASHINGTON — Classified war documents detailing secret American and NATO plans for building up the Ukrainian military ahead of a planned offensive against Russian troops were posted this week on social media channels, senior Biden administration officials said. (more)

Now, let’s use this opportunity to expand our knowledge base, overlay the known frameworks that operate within our government, and simultaneously give a perspective that will not surface anywhere else.

First, the story surfaces from the New York Times.  What does that tell us?  It tells us the stakeholders in a background narrative surrounding the issue as constructed are domestic intelligence interests.  If there was a State Dept stakeholder interest, the story would have been presented by CNN.  If there was a U.S. foreign intelligence operation stakeholder interest, the story would have surfaced in the Washington Post.

The story surfaces in the New York Times, indicating a U.S. domestic intelligence interest; and the story is sourced directly to the White House via “senior Biden administration officials.”  What does that mean?  It means the narrative that flows from the story has a direction to shape opinion from the perspective of U.S. government domestic public relations.  It means the narrative is intended to sway a domestic audience with a motive toward something else.

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A follow up to a series of events that is soon to get very deep in this site…

The second most asked question when talking about national political corruption is the question, “who’s they?”   We often hear the opaque term “they”, but no one seems to give accurate context to it, so I will.

However, before getting to that point, allow me to begin with the end in mind.

If you want to know the most important thing you can do to save Our Republic, then first – get right with God.  Get right with the purpose of the mission, before you even think about packing a bag to begin the effort.  You ain’t got to be perfect, far from it, scruffy and messy works well; but you have got to be dead-plumb raw in admitting and accepting your fallible disposition. In many ways this is what “living your best life” is all about.  As eloquently shared:

…”There is nothing more powerful in the universe than being connected and aligned with power of infinite truth, infinite strength, infinite well-being, infinite love, infinite joy, and all the other positive emotional feelings and desires that we humans desire.”

If you want to harness that power for your own life and purpose, get right.

Now, having read the responses to the previous question, it’s obvious we have a lot of new friends here.  As I dive into sharing the details of our current national political construct, a baseline about party politics is needed.

If you think “Republicans” are the solution, then you don’t understand the construct of the ‘Big Club.’

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This is the funniest thing in months.  Take the time to enjoy and laugh folks… Really, take the time.

French President Emmanuel Macron is in Beijing for an official state visit and his geopolitical priority is to break, or at least weaken, the China-Russia alliance. Yes, the western alliance sent diminutive Macron for this task.  That is funny enough… but what comes next is buckets funnier.

In order to give power to their position, the brilliant NATO minds decided that President Macron should take European Commission President Ursula von der Leyen, as a way to express the united ‘western alliance’ message that Macron was intended to leverage in his efforts.  Obviously cunning Panda knew the intent, and the way China literally diminished the effort is not only funny in diplomatic action, but also in the optics they present.  LOOK:

Upon arrival in Beijing, and customary with keeping good panda face, Macron “was given the full red-carpet treatment this week in Beijing, fêted at a state banquet, and greeted by military parades and firing cannons on Tiananmen Square. When Macron’s plane touched down, China’s foreign minister personally welcomed him.”  However, “when European Commission President Ursula von der Leyen arrived, she got the ecology minister — at the regular passenger exit.” [link]

Big Panda is subtle like a brick through a window. lolol.

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The labor unions are trying to maintain the momentum against French President Emmanuel Macron’s unilateral decision to raise the retirement age.  However, despite nationwide majority support, on the 11th day of a national strike there are fewer protests disrupting commerce.

On the positive side, the offices of Blackrock were targeted and torched.  So, we know the focus is generally on the right multinational target.  Meanwhile, President Macron is in Beijing, China, getting slapped around by the panda paw.

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PARIS (Reuters) -Clashes erupted in Paris next to a Left Bank brasserie favoured by French President Emmanuel Macron during a day of nationwide protests against a pension bill that he has pushed through despite widespread opposition.

La Rotonde, whose awning was briefly on fire as protesters threw bottles and paint at police, is well known in France for hosting a much-criticised celebratory dinner for Macron when he led the first round of the 2017 presidential election.

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Because of course… Despite the Biden White House having complete control over the issues and events during their withdrawal of troops from Afghanistan, which included the murder of 13 U.S. servicemen during a terrorist attack at the Kabul airport, the Biden administration has to blame Donald Trump.   Pathetic doesn’t even begin to appropriately outline the issue, and even U.S. corporate media can see it.

Without announcing the release in advance, the White House dropped an 11-page after action report [SEE HERE] claiming the prior administration was in control of all their decision making in the summer and fall of 2021.   As noted by the Daily Mail, “The disastrous Afghanistan evacuation that led to the death of 13 U.S. service members and hundreds of civilians was Donald Trump’s fault – and the scenes of Afghans falling from planes and the Taliban shooting people in the streets wasn’t chaotic, the White House said Thursday.”

Kirby said the administration was ‘proud‘ of how U.S. forces carried out the withdrawal, as the Taliban toppled the American-backed Afghan government the U.S. spent trillions over 20 years to keep stable.  WATCH:

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‘All this talk of chaos, I just don’t see it,’ Kirby said in a White House briefing, referring to the withdrawal that culminated in a suicide bombing at the Kabul airport that 13 Americans and some 170 others dead. ‘I just don’t buy the whole argument of chaos.’  (read more)

Make ‘smite’ Great Again.  These people are vile.

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I’ve never reached out to anyone in the orbit of Donald Trump, and I do not consider myself of any importance to do so. However, if I could send one message it would be this….

[Image Credit, Joshua Youngbluth]

We need a big picture focus right now. Do not be distracted by the smallness of men and their constructs.

The landscape of our national challenge is in a much bigger focus. Connect to the sense surrounding the instability that everyone, even globally, feels amid their lives.

Give direction, context and understanding to that sense, then connect directly to it.

Expand and elevate beyond the schemes, frauds and manipulations.

Lead that level of victory. The rest will follow.

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For his opening monologue and first interview tonight, Fox News host Tucker Carlson outlined the ramification of non-western nations now trading in alternative currencies to the U.S. dollar.   {Direct Rumble Link Here]  As the dollar diminishes in value, and as an outcome of Biden using U.S. treasury bonds as part of the sanction regime against Russia, various non-western nations now perceive holding dollars as exposing themselves to risk.

Carlson is joined by Luke Gromen who accurately notes the dollar as a global trade currency may continue, but foreign nations holding U.S. treasury bonds as an asset will likely start contracting.  The result of U.S. treasury bonds returning after maturity with no repurchase, would be an inability of the U.S. to borrow against their sale. This could, perhaps likely will, severely diminish the amount of money the U.S. congress can spend.  WATCH:

None of this should come as a surprise to those who have paid attention. Factually, in March of last year, one month after the Russian sanctions were announced, the International Monetary Fund’s (IMF) Deputy Managing Director said the sanctions against Russia are likely to undermine the US dollar’s global dominance as a trade currency.  Everyone could see this coming.

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