Judicial Watch has received a lengthy FOIA release based on Michigan state inquiries into the details of state Health and Human Services Director Robert Gordon departure from his position [SEE HERE]. Within the FOIA release there are emails between Director Gordon and Governor Whitmer using guidance from pollster Frank Luntz. In essence Luntz was helping Gretchen Whitmer construct the wording used to manipulate the Michigan citizenry into buying the COVID propaganda.

Judicial Watch – […] Much of the Luntz Report deals with wordsmithing. A table in the report categorizes words as “Words to Use” and “Words to Lose.” For example, use “protocols” and lose “orders & decrees;” use “social distancing” and lose “physical distancing.” Another Luntz recommendation is to “Call It the Pandemic,” based on his surveys that found the word “pandemic” is “more significant, serious, and scary” than the alternatives “COVID-19” and “The Coronavirus.”
[…] The survey of 1,100 people, which included an “oversample of 300 African Americans,” found that there was a “chasm” between Republicans and Democrats on Covid, and “In every possible way, Democrats and Republicans think differently and act differently.” Luntz said they “tested specific words, sentences, phrases, and attributes Americans need to hear to change their behavior and stop the spread of the coronavirus.” When asked the survey question, “Which is more important to you regarding Covid-19?” survey respondents outranked “Health” to “Liberty” by 48% to 13%. Among African Americans, 54% responded “Health” and 6% said “Liberty.”
Based on his findings, Luntz had a series of “insights” he offered:


As a result it does not come as a surprise to see the Biden State Department turn to their stenographers at CNN when they are worried the sunlight is getting too intense.

