First, we need background context.
The latter part of 2010 through 2011 was a key period in the Obama presidency. On the cusp of a midterm election shellacking, with domestic focus on the issues around Obamacare, the Obama team and Hillary Clinton team were also intent on fueling the “Arab Spring” and the rise of the Muslim Brotherhood in Libya and Egypt.
With background research provided by the U.S. State Dept and Rivkin Project in France, a petri-dish dish experiment to see if French culture could be diluted and enhanced with “brotherhood-style” multiculturalism, Hillary and Barry then fine-tuned the mechanics. Secretary Hillary Clinton, Samantha Power and Susan Rice quickly convinced President Obama to help leverage his Silicon Valley allies.

As a workaround to stop Hosni Mubarak and Muamar Kaddafi from controlling information flow and putting down the protests, the social media platforms of Twitter and Facebook were enlisted to assist the Brotherhood in Egypt and Libya respectively. The U.S-designated Brotherhood partners were given support, communication and influence through Twitter and Facebook to organize their protests.
In 2011 the official merge of U.S. social media platforms to assist the U.S. State Dept foreign policy agenda was created. In many ways this merge was the inflection point for government to begin controlling social media, Libya and Egypt were the BETA test for what would later be deployed domestically.
Seeing the success and influence of the Arab Spring experiment, in 2012 President Obama signed HR-5736, with an addition to the National Defense Authorization Act for Fiscal Year 2013. The Smith-Mundt Modernization Act, contained within the NDAA for Fiscal Year 2013, eased some restrictions so that media produced by the U.S. Agency for Global Media and intended for foreign audiences could be distributed domestically upon request, according to its text. Prior to its passage, the propaganda content was banned from being disseminated in America.
This move made it possible to deploy the same social media tactics domestically. Within the Twitter Files, you will note how 2012 and 2013 are key periods when the Dept of Homeland Security began exploring their new influence partnership in social media. For the next ten years, that partnership created various sub-set silos within the government.
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