Only if you really understand the background of Jack’s Magic Coffee Shop, an argument can be made that the deal between Elon Musk and Tucker Carlson is trying to get the unsubsidized financial viability of Twitter under the control of an independent platform.  At least, that’s my slant on the positive perspective here.

As a free communication platform, Twitter has never been, and is not now, financially viable.  However, if Musk can continue finding ways to monetize the platform, subscriptions, exclusive content, advertising, and now broadcasting etc., he might finally be able to break free from the data processing subsidy running behind it.  We should be cautiously optimistic, yet pragmatic to the reality of the challenge.

Toward that end, Tucker Carlson announced today an intent to use the social media platform as a free speech and journalistic broadcasting system.  If Elon Musk chooses to make Carlson the anchor of this ¹Twitter enterprise it would be akin to ²Fox streaming services making Carlson the anchor of Fox News digital, via Fox Nation.  {Direct Rumble Link} WATCH:

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¹On an investment/return approach, it would make a lot of sense for Elon Musk to give Tucker Carlson a percentage stake in the enterprise (25% backend wealth) in combination with a front-end lump sum and generous expense deferred contract [all write-offs for Musk].  Carlson retains full proprietary control of his created content; Musk gets platform profitable; a genuine win-win.

²Tucker Carlson and the show Tucker Carlson Today was the prior anchor of Fox Nation digital. Murdoch shot themselves in the streaming foot when they fired him.  However, you will notice Murdoch waited until Carlson had produced a year’s worth of yet to be broadcast long-format programming which Fox Nation still owns.

(Via Axios) Tucker Carlson, two weeks after being ousted by Fox News, accused the network Tuesday of fraud and breach of contract — and made a host of document demands that could precede legal action.

Why it matters: The aggressive letter from his lawyers to Fox positions Carlson to argue that the noncompete provision in his contract is no longer valid — freeing him to launch his own competing show or media enterprise.

On Tuesday, Carlson announced he would be bringing his show to Twitter.

“Starting soon we’ll be bringing a new version of the show we’ve been doing for the last six and a half years to Twitter,” he said in the video. “We bring some other things too, which we’ll tell you about. But for now we’re just grateful to be here. Free speech is the main right that you have. Without it, you have no others.”

The intrigue: The Twitter move would seem to technically violate Carlson’s contract with Fox, but his lawyers’ letter effectively holds that Fox breached the contract first.

Sources told Axios that Carlson’s lawyers sent their letter before he took to Twitter to announce his new show.

Catch up quick: Axios reported Sunday that Carlson, frustrated by being held to his contract, is preparing to unleash allies to pressure the network into letting him work for — or start — a right-wing rival.

Carlson’s contract runs until January 2025 and Fox wants to keep paying him, which would prevent him from starting a competing show.

Carlson already has gotten eye-popping offers from several right-wing outlets, and has talked to Elon Musk about working together.

The details: The letter — from Carlson lawyer Bryan Freedman to Fox officials Viet Dinh and Irena Briganti — said Fox employees, including “Rupert Murdoch himself,” broke promises to Carlson “intentionally and with reckless disregard for the truth.”

The lawyers accuse Fox executives — which two sources say are Dinh and Murdoch — of making “material representations,” or promises, to Carlson that were intentionally broken, constituting fraud.

Notably, the letter alleges Fox broke an agreement with Carlson not to leak his private communications to the media and not to use Carlson’s private messages “to take any adverse employment action against him.”

Multiple outlets have reported on Carlson’s redacted communications from pre-trial discovery documents and have suggested that they led to his ousting.

The letter also alleges Fox broke promises not to settle with Dominion Voting Systems “in a way which would indicate wrongdoing” on the part of Carlson and not to take any actions in a settlement that would harm Carlson’s reputation.

Carlson was told by a member of the Fox board that he was taken off the air as part of the Dominion settlement, two sources briefed on a conversation told Axios. (read more)

*Headline updated 10:52pm EST as Musk denies any current joint partnership – which makes sense, giving the pending litigation on the contract at Fox News.

 

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