Following a scathing insider report of the turmoil within the campaign and SuperPAC for presidential candidate Ron DeSantis, chief strategist Jeff Roe resigns.

It is stunning to contemplate the starting point of $269,000,000.00 [and more since] has essentially done nothing except destroy the public image and brand of Florida Governor, Ron DeSantis.   No presidential campaign has ever amassed such a proactive funding war chest and blown it to smithereens before the first votes have even taken place.

Never Back Down Super PAC Chief Strategist, Jeff Roe, delivered the following statement via Twitter:

The Washington Post presented a scathing report [SEE HERE] outlining details provided by 22 people in the DeSantis campaign and Super PAC.   Within hours of that report being posted, Jeff Roe quit.

WaPo – […] With just weeks to go before the Iowa caucuses, the experiment is now in tatters. The super PAC that funded almost all of the DeSantis advertising and field programs and much of the candidate’s travel and events has been sidelined by the people that created it.

[…]  Five senior officials have left Never Back Down since late November. Three officials with Roe’s firm were fired, and the board chairman and the founding chief executive both resigned, amid internal concerns about legal compliance. A verbal conflict from inside the group’s Atlanta offices became public, as did DeSantis’s own misgivings about the outside group’s leadership. The governor and his campaign staff have been frustrated by reporting on the drama around Never Back Down and critical of the group’s ad strategy, with DeSantis’s second campaign manager, James Uthmeier, publicly instructing donors to give elsewhere for TV ads.

Rather than a new playbook for presidential campaigns, the broader DeSantis project has exposed the dangers of depending on emerging loopholes in campaign finance law that allow candidates to turn over traditional election efforts to groups that can take donations of any size from corporations or individuals.

“The super PAC model of winning a presidential primary, I think, is staggering, if not on the ropes,” said one DeSantis donor. “And if you’re going to have a successful presidential primary campaign you need to be able to raise hard dollars.”

[…] On Saturday, a top official at Never Back Down elaborated on the firings in a statement that for the first time publicly suggested their rationale. “Following mismanagement and conduct issues, including numerous unauthorized leaks containing false information, senior officials were terminated,” said Never Back Down chairman Scott Wagner. “We don’t have time to indulge false narratives from those with ulterior motives.”

The Post asked employees for a response. A lawyer for the employees then contacted Wagner claiming his assertions were categorically false and he revised his statement, replacing the first sentence with: “Following some opinions regarding mismanagement and conduct issues, including some who believed there appeared to be numerous unauthorized leaks containing false information, NBD and some senior officials parted ways. ”

A representative for the three former employees declined to comment Saturday.

Three people familiar with the super PAC’s decision-making described reasons for suspecting the three fired officials of wrongdoing, but the organization did not provide clear evidence implicating them. Two other people familiar with the inner workings of the group said they are not aware of proof.

[…]  Still, some in DeSantis’s orbit are holding out hope for a comeback. During his first campaign for governor, DeSantis won despite shaking up his team late in the race.

“Clearly, we are underperforming. Clearly we haven’t lived up to the billing. But I do think this adaptive behavior is going to produce better results in the end,” said Dan Eberhart, a DeSantis donor. “Clearly, Haley has some momentum nationally. Clearly, Trump is lapping the field. But I think he’s got an underdog’s chance at pulling off a humongous upset.” (read more)

The DeSantis loyalists promise to keep swinging for the fences.  However, everything around their effort was/is built upon fraud, manipulation, deceit and astroturf.  This outcome should not come as a surprise to those who have followed along.

Almost everyone in the operation and in the promotion thereof, are retreads from the failed Ted Cruz campaign of 2016.  Someone in professional GOPe circles had the idea to enmesh the Never Trump group with the Bush team and try to build a brand image for Ron DeSantis that could co-opt the MAGA base.

It was a stupid strategy from the outset, made even worse by their tone-deaf missing of reality.  Tens-of-millions of core base voters have their eyes wide open now.  They are not going to destroy the movement, and the collapse of Ron DeSantis just shows how strategically smart the base voter has become.

At a certain point, the pretending hits the sunlight of reality.