People often ask me why I seem to highlight datapoints and background events that do not trend to the media-driven narrative priority of the moment. The answer is simple; everything is connected to the next thing that happens. If you do not outline the originating point, the accurate reference is missed when needed.
This approach is why I have focused significant research on Elon Musk’s financial situation with Twitter {GO DEEP}.
The issue of Twitter’s financial status speaks to the motives of Musk that later surface – like his relationship with Fox News billionaire Rupert Murdoch. Once you see the connections, suddenly everything makes sense. Musk and Murdoch have intersecting interests.
Elon Musk is in desperate need of revenue for his social media platform Twitter. By his own admissions, Twitter is currently in the red on an annual basis between $1.5 to $4.0 billion; that may go as high as $5 billion, depending on what happens over the next six months. Currently losing $100 million/mo, Musk is limited on how much he can pull from his other companies to support Twitter, and with $1.5 billion in debt service alone on the $12.5 billion borrowed for the Twitter purchase, Musk needs an income stream quickly.
Advertising revenue has dropped 50%. This is the motive for Musk to hire Linda Jaccarino, the former head of NBC Universal advertising, to bring urgently needed revenue to a platform currently considered too extreme for the DEI-minded corporate advertising executives. Musk is also captive to contracts with Bezos’ Amazon (AWS) and Google cloud services for platform data processing support. Those very expensive contracts – $1 billion and $2 billion respectively – do not expire until 2025.
In short, Musk needs revenue. For Twitter, this reality drives his decision-making. Enter, Rupert Murdoch.
Billionaire media mogul Rupert Murdoch owns Fox News, The Wall Street Journal, The New York Post and Harper Collins book publishing.
Murdoch wants to control the outcome of the 2024 election and strongly supports Ron DeSantis on behalf of his Wall Street allies.
Murdoch financed DeSantis through the Harper Collins book deal, and Murdoch has turned his media outlets into advanced PR for the DeSantis campaign.
The Murdoch media approach includes lengthy and friendly broadcast Fox News appearances, interviews and pundit advocacy, while the print side spins favorable stories. The Wall Street Journal and New York Post are doing the same. It is a full-court press to support DeSantis on behalf of the interests of Murdoch et al. Keep in mind, the RNC has given Fox News control over the kickoff GOP debate.
♦The Alliance of Interests – Elon Musk needs money; this is not in question. Rupert Murdoch, supporting Ron DeSantis, wants control of the 2024 election outcome; also, this is not in question. These two facets form the baseline of a common interest.
Elon Musk launches the DeSantis campaign via Twitter Spaces – not accidental. Musk then uses his platform control mechanisms to amplify DeSantis and counteract the strong and visible platform support for Donald Trump. What outlet pushes the narrative that flows from the operation? Rupert Murdoch.
NEW YORK POST – Donald Trump’s 2024 election campaign’s claims are already being hit with Twitter’s new “community notes,” which fact-check or offer context to dubious posts. In May alone, Team Trump and their surrogates were slapped with community notes on at least seven occasions — and were often cited for posting flat-out lies. (read more)
Christina Pushaw is a registered foreign agent working for the DeSantis campaign.
Ms. Pushaw went from working in Ukraine, for Volodymyr Zelenskyy, directly to working in Florida as Ron DeSantis’ press secretary.
Pushaw was the person who gathered the “influence operation” over the past two years on behalf of the DeSantis 2024 operation. That operation was visible in 2022, denied in 2022, then finally admitted two weeks ago.
Now working for the DeSantis campaign, Christina Pushaw – a fellow traveler from the George Soros network and schooling – has organized the same type of influence campaign used in Ukraine to support Zelenskyy, only this time she is exploiting social media and specifically Twitter. This is why she spent so much time recruiting ‘influencers’ in 2021 and 2022, and even tried to deny she was doing it.
Put it all together, and what you see is Rupert Murdoch as the financial lifeline (with a common interest) for Elon Musk who desperately needs money that does not and cannot come from his other businesses (Tesla, SpaceX etc.).
Murdoch, supporting DeSantis, also had a problem he was willing to remove on his Fox News network. Musk needs content providers as he needs a way to increase his viewership and money. Murdoch axes Tucker Carlson. Where does Carlson surface? Twitter! [NOTE: Except now I think Carlson has caught on to the play.]
The Twitter platform has now evolved to become the influence operation for Team DeSantis- with groundwork seeded by Pushaw. The throttling of pro-MAGA, and boosting of pro-Meatball, is now becoming increasingly obvious.
The Twitter ‘Community Notes’ issue is simply a very visible reflection of what people have been talking about for several weeks. This is why it was loaded into the media cannon on Rupert’s platform, The New York Post. Everything is connected to everything else, and once you see the strings on these marionettes you can never return to that moment in the performance when you did not see them.
Musk needs revenue; this is not in question. The question is now, how urgently?
The alliance between Rupert Murdoch and Elon Musk isn’t a conspiracy or wild imagining, it is simply the logical outcome to a common interest. Elon needs money, Rupert wants DeSantis and control of the 2024 election. Everything else is a matter of mutually aligned support.
♦Last point – My long-standing suspicion is, the people who organized Ron DeSantis appear to have convinced the governor to run in 2024 by telling him that Lawfare was going to take down Donald Trump. That’s why his handlers pushed the Florida governor into a bunker after the August 2022 FBI raid on Mar-a-Lago, and then relaunched the national campaign immediately thereafter. {Go Deep}
Ron DeSantis appears to have enrolled in their agenda under the assumption that he would NOT have to actually run against Donald Trump, but would instead be able to just pick up the MAGA base after Trump was removed from the 2024 campaign by Lawfare operations. Pushed to accept this prediction by a wife desperate for her own sense of power, DeSantis appears to have believed the DC connected team that made these assurances. Now both Ron, and to a lesser extent, Jill, are stuck hoping they are not wrong.
Rolling the dice on a bet against Donald Trump is never a good career strategy. Factually, that approach has been proven bad-bad, ju-ju for anyone who tried.
Keep in mind, all the never-Trumpers and gleeful influencers who saw the dollar signs and joined on to DeSantis bandwagon, are hitched to the same outcome.
They are in a mutually assured destruction (MAD) situation. If the Deep State and Lawfare doesn’t take out Donald Trump, their DeSantis operation goes over the edge into the bottomless pit of irrelevancy.
Thus, the DeSantis campaign, and everyone attached to the support thereof, will become increasingly desperate as Lawfare starts failing.
johnny maga
@_johnnymaga
🧵 Many people have been saying that community notes are being rigged against Trump supporters
@NoteNeeded
is an account followed by more than 4,000 people, including the highest ranking memebers of Team Desantis
The account weaponizes community notes in favor of Desantis
Cont reading thread…👇…
https://threadreaderapp.com/thread/1665398800306028545.html
I guess brain chips are OK if its by someone who uses AI to Tweet Cultural MAGA virtual signals?
Elon Musks next campaign, will be to sell the MAGA patriot base to the UniParty who will convert Trump Economic MAGA into Ron Cultural MAGA.
https://www.culturalmaga.com/p/136-fake-victories-of-florida-and-twitter
Don’t you mean “Casey” instead of “Jill”? [“Now both Ron, and to a lesser extent Jill, are stuck….”]
Think about it, in context.
Look in NY
Industrial&Commercial Bank of China. ICBC office in Hong Kong. … The Chinese government owns approximately 70% of ICBC. With over 460,000 employees, the company provides a wide range of products and services to approximately 500 million…
https://www.relbanks.com/asia/china/industrial-and-commercial-bank-of-china
A Chinese bank branch with the World’s largest assets. How far is this from the White House.
ICBC, New York Branch
725 Fifth Avenue
20th Floor, New York
NY 10022, USA
Phone: +1-212-838 7799
https://www.relbanks.com/asia/china/industrial-and-commercial-bank-of-china
The most powerful group of businessmen on earth is clearly shown on the map as located in America. Reference the map showing the number of billionaires per nation.
Mapped: The World’s Billionaire Population, by Country
Published on September 15, 2022
By Avery Koop
https://www.visualcapitalist.com/mapped-the-worlds-billionaire-population-by-country/
This is the new Blue Box Harassment Election Engineering Operation by Big Tech/Media.
They have just changed tactics. Now they know you know what happened last time, they are at it again with a twis. They renamed it:
Community
So sweet, and makes you all warm and fuzzy, don’t it?
NOT.
Lipstick and a pig somethin’…
So Twitter is mostly only allowed to leave up viewpoints that mesh with state sponsored propaganda
–AND– in addition they expect to be paid for this through advertising too.
Can we then just drop the pretense of advertisers and have government(s) [you know who THEY are] pay twitter per takedown request?
I can just pay twitter through my taxes then instead of reading the petty monetization rants each day.
Else it will be all the complaining of Capitalism combined with ALL the drawbacks of Fascism.
I would like to enjoy my fascism in peace, thanks! /s
“Musk needs revenue; this is not in question.”
Musk does not need any Twitter revenue. The total debt package to buy twitter was $13 billion.
He has a 200 BILLION dollar net worth.
Yes, he is a fan of DeSantos and leans left on many issues. But your take on him needing revenue from twitter is a total misunderstanding of WHY HE BOUGHT IT.
This is important – he bought twitter for the data stream. The upcoming battle in AI requires exactly the type of data you get from blue checkmark accounts. He also seems to like free speech and having the megaphone.
If twitter had not revenue for 10 years, it would still be a win for Musk. It’s time to check your priors.
Isn’t it like a hole in a ship bottom?
He has to figure out how to fix it somehow.
He can’t be the source to fill the infinite hole.
Right?
I agree on the data feed to his AI project. He can probably handle the net losses from Twitter for a while. But, I do not know anyone in Musk’s league that would bleed money from any of their businesses unchecked.
musk and sellout desanctimonious are deep state and new world order tratorious filthm – leopards do not change their spots!!
mrs desanctimonius is much a fake as her hubby!!
Long time treehouse lurker
(Pre treyvon)
Sundance is well and truly on point
And
I’m not saying Elon is a good guy
All I am positing is this,
Elon needs funding and liquidity
And
Those seated at the table
Refuse to lend
So that Murdoch
Can leverage his lend
However
Elon’s acceptance
Is not necessarily
Acquiescence. . .
Elon can accept Murdoch’s capital,
While tunneling below Murdoch’s lever. . .
Sundance is highly adept at exposing ugly Truths
And
The shock of this exposure
Can often leave one blind
To parallel Truths. . .
@Sundance
Thank You for all you do
And
The allowance of others to speak freely in your treehouse
Short version:
Elon can take Murdoch’s Money
And
Undermine Murdoch at the same time
Sooo, what you’re saying is, the Deep State can get rid of DeSantis by Not taking Trump outta the race? And just steal the election, again? Let Trump and his supporters spend their energy and money only to fail to take the Whitehouse? Sounds like Their winning move is just steal the election again.
Many voters will not vote DeSantis even if he is the candidate. They will just stay home, or write in Trump. Given a choice between a Soros Murdoch connected RINO & Democrat-that’s no choice.
So, it’s just another road to a Democrat win.
DeSantis is commiting political suicide