A California judge is allowing a black entertainment group led by Byron Allen to continue their lawsuit against McDonalds for not spending enough money advertising with the network. The lawsuit alleges that McDonalds does not give enough of their advertising budget to black entertainment, therefore McDonalds is racist.
Byron Allen is suing McDonalds for $10 billion, demanding reparations from the fast-food chain for not spending enough advertising with his company.
There’s gold underneath those arches. On its face this looks like the extortion business model of Al Sharpton dressed up in corporate media suits. It will be interesting to watch how this unfolds.
Sept 20 (Reuters) – McDonald’s Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen’s $10 billion lawsuit accusing the fast-food chain of “racial stereotyping” by not advertising with Black-owned media.
In a decision on Friday, U.S. District Judge Fernando Olguin in Los Angeles said Allen could try to prove that McDonald’s violated federal and California civil rights laws by deeming his networks ineligible for the “vast majority” of its advertising dollars.
Allen accused McDonald’s of relegating his Entertainment Studios Networks Inc and Weather Group LLC, which owns the Weather Channel, to an “African American tier” with a separate ad agency and much smaller ad budget, depriving them of tens of millions of dollars of annual revenue.
While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald’s, whose “racist” corporate culture harmed Allen.
“Taken together, and construed in the light most favorable to plaintiffs, plaintiffs have alleged sufficient facts to support an inference of intentional discrimination,” Olguin wrote.
In a statement on Tuesday, McDonald’s lawyer Loretta Lynch maintained that the Chicago-based company viewed the lawsuit as “about revenue, not race,” and believed the evidence would show there was no discrimination.
“Plaintiffs’ groundless allegations ignore both McDonald’s legitimate business reasons for not investing more on their channels and the company’s long-standing business relationships with many other diverse-owned partners,” she said. (read more)
If a black media outlet can sue a corporation for not spreading their wealth, what precedent would this set?
I’m alarmed by what America may be turning into. This is going to be a post-apocalyptic hellhole soon, if the other half of America does not quickly wake up.
They are woke, that’s the problem.
joebkonoboi: Exactly. The otherside is wide awake, but, to a different reality than the one perceived by the rest of us.
McDonalds probably has analyzed the return on advertising dollar and concluded it doesn’t pay for them to advertise to the Af-Am demographic
The kids probably scream for McDonalds regardless and advertising dollars don’t appreciably increase return over that base demand
Simple
I’d bet a donut
or a McPastry, or whatever it is they serve with coffee
Time to make them “SLEPT”……
And you can thank the sell outs like Ted the turncoat traitor Cruz.
ARE THERE ANY PEOPLE LEFT IN THIS COUNTRY WITH ANY MORAL COMPASS, ETHICS, OR A SENSE OF LOYALTY TO DO THE RIGHT THING?
DC is too much of a profit taking carnival for any average person to resist. Cruz might have been a true fighter if working on his home turf but not in that disgusting town. I value MAYBE three of them in the senate. The rest can rot along with their deity McConnell.
no, he was a greedy bastard back then also.
Wait. Cruz? What did I miss?
It is already a hell hole at most McDonalds in New York city
They could make this into their first commercial for McDonalds
that’s the state of law-enforcement these days … or non-enforcement, rather
it’s negr0s gone wild
ever since Saint Fentanyl, they can’t be disciplined or reigned in or told to behave, they’re just free to run amok
robbing, looting, shoplifting, sucker-punching, Asian-man-razor-knifing (from ear to chin), Asian-lady-brick-in-heading, push-off-subway-platforming, and now axes
proof? that guy was released the same day or next day
but New York was quick to hold a protest against ‘white extremists’ after a wave of attacks on Asians in the city
… all committed by blacks
More of it already is, sorry to say.
With all the countries emptying their prisons and sending them here it won’t be long.
Stock up and keep the powder dry
I will therefore work in my cloistered cell preserving out media/graphic heritage by creating illuminated memes on vellum sourced from recycled Ugg Boots. We must keep “Bad Luck Brian” or “Thinking Black Guy Pointing at his temple” alive for our ancestors.
The 1964 Civil Rights Act inadvertently, with its spinoff EEO quotas, has created a class of Americans with more rights and privileges than the rest of us.
Time for ALL people to be treated equally.
Just another leftist attack on the First Amendment as well as several others and a hack, leftist judge allowing it to go on without dismissing it with prejudice.
I’m starting to wonder what McD’s is using for beef these days? A good chunk of our population will be lost without them. It’s as if someone has set loose a world destroyer. Who plays his pipe and the people blindly follow.
How about NO advertising if McDonalds closed all its stores?
“If a black media outlet can sue a corporation for not spreading their wealth, what precedent would this set?”
It was not that long ago when leftist law hacks sued McDonalds for causing obesity and claimed there was a disproportionate effect on black communities.
What precedent? Well, that depends on how entrenched corporate ESG scores get. We see social media and media censorship now, and certain “news reporting” now that fits a one-way narrative. Imagine the shakedowns, targeting and lawsuits when ESG scores drop below the level acceptable to a leftist.
In my opinion, this is exactly what this is, they are just getting ahead of it coming.
“Hmmm. We see your ESG score is below what we define as socially conscious. We have some people that would fit well on your corporate board if you choose that can assist with improvements. In the mean time, your lower score will result in you getting less priority in delivery of stock, energy and financing. Your current customers will also have their scores reduced so they can be aware of who they are choosing to do business with, and make the right choices.”
“Given the demand for our services, let us know soon about those corporate board seats before you miss out. Gotta run. I have meetings with Taco Bell on how great their drag queen shows are improving their scores.”
Let’s not forget the “hot coffee” incident of yore where we had to put warnings on coffee cups for people who were too dense to realize that fact.
Blue collar steve: Ah, yes, the famous hot coffee (who knew!) between the thighs incident. That one piece of nonsense, plus Prop 65 cancer warnings in California, led to the complete collapse of personal responsibility.
The Big Mac needs to go all the way to the Supreme Court! Do not bend over for these blackmailers! Stand your ground!
Jack in the Box can offer an amicus brief for the Defendant. Jack in the Box has better commercials.
This yahoo judge is allowing blackmail? Another judge siding with the criminals! Just say NO! Hope McDonald’s takes this all the way to the Supreme Court and then counter sues for all the monies they had to spend in order to win!
It is more of extortion than blackmail
Race bating in the extreme!
I don’t believe I have seen a McDonald’s ad since they retired Ronald that wasn’t aimed at blacks. Who else would eat a McRib?
I am white and I love their McRib sandwich – don’t like anything else except their latte is good
Oh, gross!
I tried (honestly) to eat one of those.
🤮
Well I do but you’re right about the commercial actors and voice talent.
The whole ‘I’m loving it ‘ campaign was geared toward blacks.
Do you think KFC will be next on the hit list – for not having enough dark meat on the menu?
Not enough behind the counter
Drive-Thru…………….
The wealth transfer underway is from the American middle class to the global economy.
The wealth transfer is leaving the middle class with less disposable income.
The middle class uses that disposable income for food, cheap food such as McDonalds.
Businesses such as McDonalds are the only ones seeing a stream of money, leaving less for the Grifter Class.
Hence, the Grifter Class targets McDonalds.
Doesn’t McDonald’s source all of their chicken , “beef” and potatoes from China?
A simple search would show that’s not true.
this kind of blackmail has been going on in Chicago for decades
Al Sharpton and Jesse Jackson
Stuff like this gets me looking for old comedy skits…this SNL one is appropriate
The leadership of Democrat Party and huge elements of the Republic Party are not Marxists or Fascists or “ists” you want to call them.
They are a criminal cartel.
Think about it.
This organization is a death cult and are name stealers. They are called collectively The Khazarian Mafia. Their original homeland was around Ukraine and its current HQ is Israel. Scofieldism allows these name stealers to cloak themselves and get the evangelicals and rapturists to run cover for them. Their Capos de Tutti Capos are Soros, Netanyahu, Rothschilds, Rockefellers. Important US lieutenants are Pelosi, Schumer, Schiff, Obama, McConnell, Romney.
Can we sue BET for not having enough *white advertising*?
can we sue Afro Sheen for never featuring white or asian models?
TY for my thoughts sort of….
This is what gets me–Black TV, Black Colleges, Black Beauty Contest and even a Black Cactus the legislature. (I know I probably missed a few).
Schools now spend 2 months on some type of Black History since Jan contains MLK Day, and February is Black History month. Many students even in the upper grades don’t know which Presidents have birthdays in Feb. or the significance of them…Washington 1st President, and Lincoln freeing the slaves. By the time March comes around I hate to say it but I’m usually sick of hearing about all the great blacks, especially since Washington was our first president & Lincoln is know for freeing slaves.
H
Racism or reparations, with some prople the scam, the shake down, the hustle just never ends.
It’s time to leave earth. The mold has corrupted every level of government and no constitution can save it.
Cut all the franchises in CA loose.
I see the First Quarter, 2022 Session of the Jesse Jackson School of Extortion is in session!!! LOL!!!
If I’m McDonalds, my argument would be that they don’t need to. They spend their advertising dollars in non black advertising media because they have most McDonalds in minority neighborhoods. They don’t need to advertise where most of their locations are. They spend their advertising dollars trying to woo in the hipster crowd too busy shopping at whole foods
bingo
sounds like the disgraced eric holder is back in business shaking down corporate America
This reminds me of Michael Avenetti….except if MA had been black Nike probably would have agreed.
Loretta Lynch of tarmac fame is McDonald’s lawyer?
Advertising may be a waste of money.
Unless there is big money to be made by special deals, season sales and the like
~WHY advertise to an audience that already knows about a company and its products?
Wait… Loretta Lynch is McDonald’s attorney? LOL!
If it’s the same LL from Ohno days, this could be funny.
Image her being labeled as a raaaycist.
Jesse Jackson could not be reached for comment.
It’s really bizarre to watch the communists go after themselves. These satanist freaks are just doing what they are supposed to do. Destroy anything good and beautiful in what was once a proud western Christian civilization. A moral judge would be throwing these lawsuits out as “frivolous” if they had any moral compass at all. I’m gonna go out on a limb here and bet that all of this garbage from school trans bs to theft of elections, blm, Antifa, et al has one thing in common from courtrooms to schoolrooms. Godless people. Probably not a lot of Christians involved.
An Obama judge, of course.
This company has been successful with similar lawsuits in the past. They sued AT&T, Comcast, and Charter Communications alleging racial discrimination because the cable companies didn’t carry their crap TV programs. The result was the cable companies agreed to add channels from this company. This is extortion plain and simple.
https://en.wikipedia.org/wiki/Entertainment_Studios#Controversy
And meanwhile….. we can’t get One American News.
Wasn’t there some claim of racism; targeting blacks, when a female singer /rapper did a McDonald’s commercial?
So the majority of people in McDonald’s adds are black and have been for years. But they don’t buy air time on black owned stations. That’s funny. I bet those stations ratings suck, at some point the lawyers will probably expose that.
Your classic racial extortion scheme. But, hey, why not? It’s a play that had netted several tens of billions over the decades and there’s no one to stop it.
I just saw where the Allen group just purchased WCOV-TV in Montgomery, AL. Sad.
They are after McDonald’s because they serve hamurgers. Any other reason is a cover for the real goal.
They want us eating bugs.
Time for McDonalds to fight. They must not submit to this Sharpton Shakedown. They have the resources and their brand can weather this storm. It’s just reparations in another form.
Just another BLM style protection racket.
BLM: Give us money or we will burn/loot/destroy your business.
Byron Allen Media: Give us money or we will sue you.
Right out of the Al Sharpton / Jesse Jackson race hustling playbook….give us money, or we’ll call you racists. McDonalds instead should demand that this grifter give them money, to offset the costs of black people who rob them and kill their employees, and simply jump the counter and take whatever they want. Won’t be long before all businesses will be moving out of black communities, since they are sick of being looted, burned, and smash and grabbed.
We need to look a Jessie Jackson shake downs of the 1990s to get an idea of what the real inflation rate is.
So you can no longer spend your money on things you want to.
I don’t feel sorry for McDonalds…..They went woke years ago….and their food is poison….. In my area the employee’s are overwhelmingly black….Same for Wendy’s……Ironic I guess…..
Wait. McDonald’s lawyer Loretta Lynch? No wonder the Clinton Global Initiative is up and running again. Anyone that wants to negotiate terms can send Bill to meet her on the tarmac.
You will spend your money the way we tell you to, or we will take it all and put you out of business.
With digital currency we don’t have to waste all this time pretending the ‘fair trial’s thing, or, for that matter, even considering what you can purchase.
How do you sue for reparations when you never actually lost anything?
It’s like the NY AG suing Trump for a victimless crime in which no won no one involved in the allegations lost any money nor made any complaints.
If they spent the money on advertising, they would be sued for making black people fat.
Is this THE Byron Allen?
Norm MacDonald, ” I was on a show hosted by Byron Allen called Comics Unleashed. You couldn’t be more leashed.
He introduced one comedian, ‘John, I understand you’re getting older..’
Excessive amounts of fast food is bad for a person yet here is Byron demanding more ad spending from McDonald’s. These same people whine about “food justice, ” and food deserts.
I’m cool with this…just make sure Mr Allen has to foot the legal bills when he loses. Keep your receipts McDonalds!
Is this not a freedom of speech defense? The Corporation has the right to speech and the right to not speak thru their advertising decisions. Seems pretty cut and dry. Or will courts follow the Obamcare model and force purchases of an unwanted service?
The smell of Obama is everywhere. This all began with him.
This.
mcdonalds has ended more black lives (diabeetus, coronary) than all the cops that ever lived