We said last week – in retrospect the Walter Scott Scheme Team 2015′ would regret hiring image consultant Ryan Julison to represent their interests and develop their chosen narrative. As research continues this opinion solidifies.

Ryan Julison (w/ Matt Lauer) left – Attorney Mark Peper, right

After we identified Walter Scott’s passenger as Pierre Fulton, the image consultants needed to quickly work up a salable story. Ergo the hiring of another attorney, now image consultant, Mark Peper to frame the Fulton angle.  Does anyone ever think to ask who’s paying for all these attorneys?  I digress…

However, Ryan needs to spend a little more time training the side players because apparently Mr. Peper has yet to learn the art of nuance, or subtlety, in narrative construction.

Attorney Peper’s latest attempt to frame the optics for his client, Walter Scott passenger Pierre Fulton, is to claim both Fulton and Scott had just finished volunteering at a local church that morning.  This would be prior to being pulled over at 9:30am by North Charleston Police Officer Michael Slager.  After breakfast at Hardees, they headed to church for their Saturday Morning volunteer efforts.

NORTH CHARLESTON, S.C. (WCIV) — Walter Scott and Pierre Fulton handed out bags of food at a local church Saturday morning and were on their way to a cookout at Scott’s house when they saw an officer’s blue lights behind them, Fulton’s attorney told ABC News Monday night. (link)

Apparently, sewing sweaters for homeless kittens from locks of their altruistic hair was a bridge too far. Hence they settled on the more general church volunteer efforts.

Gotcha.

Then again, somewhere, perhaps the image guys might have crossed wires – because The Daily Mail article of the same event skips the volunteer aspect and focuses on Pierre’s need for a bag of fresh vegetables.

[…]  Scott, 50, and Pierre Fulton, his friend of several years, had met for breakfast on April 4 before Scott drove him to a church so Fulton could collect a bag of vegetables.

He then took Fulton home to drop off the bag there before they both headed over to Scott’s house. (link)

Because nothing shouts street cred for a single guy like a bag of fresh produce.

As with all constructed elements there’s usually a hint of truth hidden amid the narrative. So, stretching the benefit of doubt – let’s run with it.

The family of Walter Scott were initially comfy with claiming the motive for Mr. Scott running from the vehicle was most likely due to an outstanding bench warrant based upon his inability refusal to pay child support.

However, that’s not generally the best angle when the following day Dash-Camera footage shows deadbeat dad claiming he just bought the new -to him- car, and a co-worker adding Walter just put new 20’s on it.

Where “20’s” are the shiny new chrome wheels and “it” is the newly acquired Mercedes.

No money for kids, but shiny wheels… well, you get the picture- priorities and stuff.  We continually must digress.

Again, most of Ryan Julison’s narratives have glimmers of truth mixed in with the nonsense. But it’s the non-asked questions that usually reveal the proverbial rest of the story.

Assuming the “volunteering at the local church” angle has a ring of truth, and assuming the non-asked questions also exist, we find ourselves wondering why the kids of Pierre Fulton are missing from the storyline.

Yes, Pierre, in addition to an extensive criminal rap sheet also, like Walter, has kids.

How do we know that?

Well, while the Scheme Team has done an exceptional job scrubbing social media for both Mercedes’ occupants, they missed the Dating Profile of Pierre “Pedrofuller” Fulton.

In the self-identified profile of Mr. Fulton’s bid to find the next baby momma, he admits already having children. (pesky screen grabs below for the soon to be scrubbed Passion Match site – you can’t make this stuff up folks):

Walter and Pierre are both Fathers, both have kids.  But their parental commonality is missing from the narrative for Pierre Fulton?

Allow us a measure of common sense injection as we connect those previously mentioned “glimmers of truth” and accept there was a Church Visitation earlier in the day – after Hardees and before the 9:30am traffic stop.

Just industrious pals up early in the weekend morn to contribute to their community?

What could possibly be more likely than two altruistic fellows en route to, then from, their typical Church volunteer efforts?

Meanwhile, the man who was in the car when Walter Scott was flagged down by police before being gunned down was identified today as drifter Pierre Fulton.

[…]  Pierre’s family said they had no idea why he was in the car and how he came to be friends with the shooting victim. His grand mother Eunice Fulton, 70, said: “I spoke with my daughter Franetta on Thursday and Pierre had only just told her he was in the car. It was a terrible incident but we haven’t had the chance to speak to him about it. He used to live with me until a couple of years ago. But I don’t where he hangs out now. He moves around.” (link)

Perhaps something more along the lines of “Community service” to offset the Deadbeat Dad aspect of their affiliation. Perhaps the “bag of vegetables” aspect was a benefit of their loading, unloading, and distribution responsibilities for the local volunteer church food pantry.

Then again this is Ryan Julison’s script.  Knowing how he operates it could be someone saw a bag of herbs and spices, or Zip-locks.  You just never really know with him what he is positioning for.

But Why Run ?

Again, to the average person it doesn’t make sense for Walter to run from an innocuous traffic stop. He’s already been twice before through the Warrant capture and customary night in jail, no biggie. He’s also 50 years old, and not prone to the same non-logical action of a teen or twenty something.

So what gives?

Here’s where the car, the new car, comes into play.

As the narrative is spun the car was sold to Walter by a neighbor. Walter tells Officer Slager he just purchased the vehicle the day before and doesn’t have any papers, nor proof of insurance. Officer Slager asks him for any documentation that might be in the glove box. You know, registration, bill of sale, anything to back up this “just purchased” story, stuff like that. Walter says no, nothing.

So with only the Drivers License and vehicle tag to reference Officer Slager begins sorting out the “what’s”.

During the initial checking, Walter starts to get out of the vehicle with something in his hand. CNN believes it might be something to back-up his story.

What was #WalterScott holding up? “Attorneys believe he found something the officer requested” @MartinSavidge reports pic.twitter.com/lE5Z73iy8D

— Anderson Cooper 360° (@AC360) April 11, 2015

We believe it’s actually his phone.  Perhaps he called the “seller” to back up his claim, or as the Daily Mail has shared perhaps he was on the phone with his Mom.

Regardless, after being told to get back in his vehicle his next decision is to run. This is where everyone gets stuck.

But now, in hindsight, and after really thinking it through, what did he have to lose?

Ridin’ Dirty – The vehicle itself was obviously not registered to Walter Scott -no idea who the tag belongs to- and he’s only lost his Driver’s License so far. Why not run?

If he gets away and the cops bother to show up at Big Momma’s house, well, ain’t nobody seen him round here for a long time.

The car gets towed. The passenger, Pierre, Din’t Du Nuffin’, so he’s clear – And if the vehicle was indeed sold to him by a neighbor – the neighbor can just go pick it up from the impound, and return it to Walter later.  If the car, as some have speculated, is ‘dirty’ Walter Scott wasn’t out anything in the first place, so no loss.

It would possibly mean another warrant placed on Walter for the fleeing part – but no biggie, he’s in the same place he was before getting pulled over; and then there’s always the “someone stole my wallet (license) approach“and possible later claim it wasn’t Walter in the car at all.

Who’s going to check that story at a later date?  The police have more important stuff to focus on than trying to prove Walter Scott’s a fibber.  Decisions like these are generally always a quick risk/reward assessment.

So maybe the answer is just Occam’s Razor – The running had little downside.  Of course that approach only works if you do actually get away.

Find the neighbor who sold the car and we would probably know. But the media isn’t exactly trying to check out the “seller” story. So, meh….

Now none of this is too directly tied to the shooting event itself, but as we have previously shared when you get into these controversial stories you find it’s just as important to explain how the media narrative is developed.

This same approach at false story assembly is how a ficticous meme like “Hands Up, Don’t Shoot” gets started.  The consequences stemming from the lies can be just as large for the community as the legal case is to the individual.

Meanwhile the judge assigned to Slager’s murder trial is Judge Clifton Newman.

[…] Among his numerous accomplishments Judge Newman cites his designation as Patriarch of the Miles Newman Family as one of his most cherished. He succeeded his uncles, the late Senator I. DeQuincey Newman and Bishop Ernest W. Newman, as the leader of his family. (link)

Judge Clifton Newman’s son is Brian DeQuincey Newman.

Remember the guy who took the video of the shooting. His name is Feidin Santana. Mr. Santana has an attorney named Todd Rutherford.

The son of the Judge for Slager’s trial and the attorney for the guy who took the video are friends.

What a coincidence ?