McDonalds sought to deflect pressure from the BGI and Professional Left over Franchise Law (NLRB), employment, and pay rates. So they took a proactive position and hired a black CEO. Three consecutive years of failure, dismal sales and market share losses ensued. The worst leadership run in the history of the organization.
However, now Al Sharpton and the Obama administration (using the NLRB) are likely to strike back.  Yet consider this: immediately the stock soared on the news of Thompson’s firing;  which would indicate the shareholders would rather face Sharpton/Obama than deal with a continued idiot at the helm.
BLOOMBERG – McDonald’s Corp., the world’s largest restaurant chain, will replace Chief Executive Officer Don Thompson with one of his top lieutenants following the company’s worst U.S. sales slump in more than a decade.
Chief Brand Officer Steve Easterbrook will take the reins when Thompson steps down on March 1, the Oak Brook, Illinois-based company said in a statement Wednesday. Easterbrook, currently a senior executive vice president, also will join the board, filling Thompson’s vacated seat, the company said. Thompson, 51, had been in the CEO job fewer than three years.
“With sales stagnant for this long, there’s been a lot of push for change,” said Will Slabaugh, an analyst at Stephens Inc. in Little Rock, Arkansas. “They had to show investors they’re serious about changing and improving sales.”
The shares jumped as much as 3.5 percent to $91.90 in late trading after the announcement. McDonald’s stock had slumped 3.4 percent last year, trailing an 11 percent gain by the Standard & Poor’s 500 Index.
McDonald’s, which has more than 36,000 locations worldwide, hasn’t posted U.S. growth since October 2013, hurt by competition from fast-casual chains such as Chipotle Mexican Grill Inc. Sales at U.S. locations open at least 13 months fell 2.1 percent in 2014, the biggest yearly decline for the restaurant chain in its home market since at least 2001. (read more)