Here we go. Hard data is now starting to surface showing the devastating impact of the Anheuser-Busch decision to rebrand Budweiser products as the beer for the transgender community. The #1 and #2 best selling beers in the United States are now fully rebranded to consumers and destroyed. Now we see the ramifications.
The irony of Budweiser creating the “born on” date and freshness date system in the beer industry is just too damned funny, here’s why.
Across the United States, wholesalers are on the hook for inventories of Bud Light and Budweiser products that no one is buying. These products have an expiration date, thanks in part to the previously mentioned freshness campaign long ago created. The wholesalers have to swap out the close-dated products that are not being sold in retailers and restaurants. The wholesalers are then stuck with out-of-date product, and turn back to the corporate office for help.
From reporting in the Wall Street Journal, Anheuser-Busch (A/B) is telling the wholesalers to give the product free to their employees rather than dump it. By law, they cannot give it away to consumers, and they cannot cross promote the beer by “bundling” alcohol with another CPG product (ie, buy chips, get free beer).
The story is being promoted as A/B being magnanimous in giving the beer to the employees; however, in reality as the product hits its expiration or sell-by date, A/B only has that option, other than to dump it in the garbage and recycle the containers. There is so much unsold inventory, data below, they are now giving it away (lol).
DATA – “In the week ended April 22, Bud Light’s U.S. retail-store sales fell 21.4% compared with the year-earlier period, according to an analysis of Nielsen data by Bump Williams Consulting. Meanwhile, sales of rival brands Coors Light and Miller Lite each grew about 21%.”
It’s not just Bud Light collapsing, it’s the faceplate brands for all Budweiser products. “Sales of other Anheuser-Busch brands declined, too, including Budweiser, Busch Light and Michelob Ultra, according to Bump Williams.”
At a cursory glance you might think a 21.4% sales drop is not as significant as you might hope. However, that doesn’t fully tell the story.
Keep in mind, this data is the initial evaluation of year-over-year sales impact, and this data is national. Regionally, where the beer drinking is heaviest, the amount of sales loss is much higher.
Bud Light and Bud are the #1 and #2 products across the entire beer industry. Within the A/B wholesaler’s portfolio, those two brands likely represent well over half of all their retail beer sales combined (‘well over’, and I’m being generously low in the estimate).
It depends on the region and wholesaler product mix, but Bud and Bud Light easily make up more than half of the specific portfolio of distributor gross product sales.
When the #1 and #2 products that consist of more than half your gross revenue drop by 20 to 25%, essentially the value of your company has just dropped by the same percentage. A $50 million beer distributorship, now worth $40 million and falling fast.
Additionally, and worse still for the parent company, the sales of the competitor products have increased by the same amount as the collapse in the targeted brand. Coors Light and Miller Lite have picked up all the customers. This is what’s known as a “hard brand switch;” meaning it’s likely to be very difficult – if not impossible – to regain brand position.
A/B just gave Coors and Miller brands their biggest sales increase in history, and that increase is likely permanent as beer drinkers solidify brand use. This is why we are seeing urgent action in response by the U.S. parent company AB Inbev. However, Bud and Bud Light have created a no-win position, as they are now being targeted by the transgender community activists for failing to support their Tranny Beer rebranding effort strongly enough.
[Washington, The Hill] “In a letter sent this week to Anheuser-Busch’s head of human resources, Jay Brown, a senior vice president at the Human Rights Campaign Foundation, slammed the company’s response to the controversy as insufficient and cowardly. “In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” reads the April 26 letter obtained by The Hill.
“However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community.” […] According to the HRC letter, the group is preparing to lower Anheuser-Busch’s long-standing 100 percent Corporate Equality Index score, a national benchmarking tool on corporate policies, practices and benefits relevant to LGBTQ employees. (read more)
As noted in the Wall Street Journal, “They didn’t need to take this risk,” one distributor said, adding that he was worried the brand might now swing back in the other direction. “I lost my cowboy bars and now I could lose my gay bars, too.” – Sorry, but this is just too darned funny.
Bud and Bud Light beer inventories are piling up. The product is now going out of date due to lack of sales. Beer drinkers do not want to be viewed with weird side-eye looks if they pick up a Budweiser product in a bar. Retail consumers are walking past the product. Regional wholesalers, seeing their distributorships being destroyed, are calling the home office looking for help.
Meanwhile, the alphabet activists are stomping their feet and riding their bicycles in slow circles in the parking lot of the Anheuser Bush corporate offices, glaring in the windows while telling Budweiser they need to worry about their feelings. {{{I cannot stop laughing}}}
[…] Anheuser-Busch has declined several meeting requests from [Human Rights Council] in the wake of right-wing pushback over its partnership with Mulvaney, according to an individual with knowledge of the situation. Anheuser-Busch did not immediately respond to The Hill’s request for comment.
The letter also recommends that Anheuser-Busch meet with its LGBTQ employees to discuss and “understand their concerns” and conduct workplace transgender inclusion training for company executives.” (link)
Anheuser Bush’s solution?
Screw it… we’re f**ked, just give it away!
“riding their bicycles in slow circles”
It’s not enough to comply, you must LOVE Stalin!
It’s not enough to drink bud light, you must LOVE transvestites!
It’s not enough to give your kid hormones, you gotta take em too!
Yet the alphabet group get to commandeer a Christian symbol as theirs. The Rainbow represents a promise from God that he would never destroy the earth again with water.Read Genesis 13 or 14 in the area and he says it.
They couldn’t get away with doing that to any other religion, try doing it to the Muslims and see what happens.
It’s blaspheme .
Satan is crafty.
The Return of the Gods notes that the rainbow was also the symbol of Astart who was the Pagan Goddess of sexual confusion.
I cannot recommend Jonathan Cahn’s “The Return of the Gods” enough.
I think of this often, and am especially saddened when I see so called “churches” flying them.
He will judge.
The Greek word “toxon” (Gen. 9:13, Septuagint) translated as rainbow is the same word translated in Rev. 6:2 as “bow”, being held by the rider on the white horse. God knew what they would do, and has had a response pre-planned.
There is a group that is working on taking the rainbow back.
https://ifapray.org/blog/its-time-to-take-the-rainbow-back/
So is Alissa Heindersnkder also a man?
Alissa”Bud” Heindersnkder.
She’s a good ‘ol Frat Bro. … I’ve seen the pictures
“I’ve seen the pictures”.
Really?? I was just joking before but given that info, are we suuuure she is not Dylan?
They look so much alike except for the makeup. See picture at end of Sundance’s post above.
Most boycotts fail. Just look at the NFL/NBA or Coke. While those may have challenged a person’s patriotism, even their skin color, they never questioned a man’s sexuality. Imagine, ordering a Mulvaney in a biker bar.
I think this is more of a divorce than a boycott. People aren’t going to go back once they make the switch to another beer.
I agree, Toolnut. And that is a great thing. Hopefully it is the beginning of the end of this “woke” BS.
I didn’t after I stopped buying Bud. When the company was sold to a Belgium firm…I dropped them. Best beer is American beer.
Mexico makes pretty outstanding beers. For some reason it seems like they shouldn’t, but, they do.
Corona & Modelo are Anheuser-Busch brands.
I think Dos Equis is Molson.
WHAT! I don’t drink beer, but did not know that Corona and Modelo also were AB brands. DANG! I will tell a friend of mine that drinks Modelo to switch to YuenLing, or whatever name that is. It is made in America. I will push that.
Into Mexico, in times past, there was a significant immigration of Germans. And guess what knowledge they brought with them? Ja, the making of beer, or cerveza if you please. So that’s from whence that came.
Yes Buud light is not that good. I saw where Costco was giving away 30 packs of Bud and Bud light for around $14.
It’s a full scale #Walkaway.
I don’t watch sportsball ever. I might use Coke to soak rusty car parts when nothing else will clean ’em.
Don’t try to give me any.
This Bud’s for you!
Do a Bud. Who shall we do a Bud on next?
Maybelline
Triple witching…women are angry for being mocked, men are angry, mostly grossed out and alphabets are angry being slighted.
Case study how marketing hires can trash a company. She was recruited from Harvard/Wharton.
Proof that the universities are divorced from reality or common sense.
Fraudway Joe: “To sniff or not to sniff?”
It’s so obvious that Mulvaney is male. Nobody can change his or her sex. It is literally impossible, and that is what the left is trying to force people to accept. It is a denial of reality. If the kid from the fable about the emperor’s new clothes showed up to spout the truth, he would be arrested for a hate crime.
FJB has never met someone he didn’t want to sniff. But with his new friends, he’d better be careful what he grabs….not that THAT would stop him.
I will never understand bathroom selfies.
Is Mul’y wearing a corset?? I’d never seen that Pic before and it sure looks like it here. It wouldn’t surprise me, tho, ‘he’ probably would have had a couple ribs removed in order to do it.
Gollllyy, Gomer, what is this world coming to?
🙃 🤡 🌍 ❗❗
You might think that if the LBGTQWERTY crowd was so plentiful, so commonplace, so normal, that their sales numbers wouldn’t crash so violently wouldn’t you?
exactly. The birth defected sexual degenerates should be able to more than make up for the loss of sales to normal humans.
I see what you did there. 🤣
You can never apologize to these woke groups because it is never enough. Better off to know your audience in the first place, folks…
What the heck would you even apologize for?????
Never apologize, or back down from, a bully! And they cave.
And that’s all they are!
We save a ton of money by my wine and beer making. Plus it is good. If I want to purchase beer, I like Great Lakes. I also like high end bourbon neat. I also like Ketal One.
If I am going to have an adult beverage, it will not be crappy bud. Yuck.
BL inventory would be a great donation to shooting ranges…. next up, Maybelline boycott growing because who wants to buy makeup that’s cruelly tested on animals and used by a man.
I bet a LOT of those employees will throw it away.
The ONLY way out if this for AB is to attack the LGBTQTYUOOJHG+++ “community” in a full throated (ahem) defense of Normal Americans. Fire that VP. Then issue the following statement:
“AB apologizes to the millions of patriotic, beer drinking, normal decent Americans who we abandoned. You are right. These lunatics are f$$$ing crazy weirdos who want nothing less than sexual access to your children. We reject this terrorism campaign by tranny activists. All our cans will be rebranded with the MAGA logo and we will cut our prices 50% in apology. AB rejects the woke cultural Marxism of weirdo gay activists and if they don’t like it they can kiss our ass. We thought we could appease them, but you can’t appease lunatics.”
Then hope for the best.
Well, MAGA IS the solution for all this crap…let’s get back to normal 🙂
Actually, God is the solution!
Gardening time and all…can you use it for slug bait?
My dear sweet mother, may she rest in peace, used beer for lactation purposes, especially when she was feeding twins, her 6th and 7th children of 8.
She was not a drinker and did not like beer, but it served a purpose.
What’s funny is that this “new market” opened up by what’s her name will never need beer for lactation, cuz they are all just fake women, or as we used to call them sissies.
It is comical, in a revenge sort of way, how these sissies have turned the table on REAL MEN, by calling them cis gender males.
I can’t help but laugh about the plight of the poor Cindy McCain family fortune…
Cindy McCain and her father’s distributorship are the icing on the cake.
I hadn’t even tho’t of that. Yes, may it go belly up, the same as Johnny Songbird and the rest of his nasty family!
How about ABinbev heavily advertises bigtime on Twitter to make amends?
All the ‘woke’ companies stopped Twitter ads, to bankrupt it after Musk stopped some of the censorship.
So you literally, can’t even give it away at this point.
How wonderful!
I really enjoyed the Michelob Ultra Cactus Lime for its taste and low carb low protein and low calorie overall due to a medical kidney condition and no my not buying a case or two a year is not going to break A/B !
That being said the company has made it clear they had a low opinion of my kind and so they can do without my cash .
Any suggestions for a replacement, I just opened up my trailer beach get away for the summer and need to stock the fridge for emergencies LOL
Yuengling Light (called Flight). Same carbs amount. I add several squeezes of lime juice (bottled) and that makes it nice and citrusy.
Just the thing for a beach trailer summer getaway. Would that be on the gulf?
So now maybe I will learn if Megan McCain pays Daily Mail to print her articles? (Hensley)
If all this nonsense is doing this to AB, what’s it going to do to our Navy?
Anheuser Bush’s solution?
Screw it… we’re f**ked, just give it away!
The shortest path to self-proclaimed innocence is to destroy all the evidence.
Just slap a “reborn on date” sticker and sell it to the Episcopalians and part-time Baptists.
They gonna use it as baptismal water?
As I’ve posted elsewhere, once people drink other beers and then see how crappy Bud and Bud Light taste they won’t be back. Good.
I no longer drink alcohol. But I can whip up a Schadenfreude Pie in short order.
So it’s cheaper to give it away to employees than to ship it back and then ship it off to the trash heap.
If it doesn’t make sense, it’s making dollars.
That chick needs a gumectomy
What the hell is wrong the the executives at MAYBELLINE????????
The thought process is astounding.
So you want to advertise a product mainly purchased by men using a man dressed as a woman. Then you market a product mainly purchased by women with a man who is dressed as a woman?
So is this trying to increase your market share or totally alienate your current customers?
I’m going with alienation.
My guess is maybelline will not feel a backlash but they should.
Dylan is a better woman than a woman according to Maybelline. And Bud. Maybe there are enough trans to keep Bud and Maybelline afloat.
Dylan in a bath tub drinking Bud Light applying make up.
Clown world.
Woke demonRATS only destroy … they NEVER … EVER … know how to fix anything … ever.
I’m sorry but I don’t see a problem being inclusive of every group regardless of gender or sex orientation or sexual preference. It’s backwards to exclude these groups. I think what they teach in school is a separate issue that shouldn’t be conflated with people who have gender dysphoria. It’s a real thing, they aren’t faking it – I’ve got one in my family. The worst are the fundamentalist Christian’s though – Mormons and evangelists. They really have no business telling people what they are or aren’t or who they can or can’t have sex with or marry.
21.4% drop in sales? THAT’S a LOT of beer!!!
Tsk, Tsk, Tsk.
This is perfect.
I have noticed Bud has changed its TV ads back to the “real men in the woods drinking Bud”. I hope consumers won’t let them off the hook easily.
We are not letting them off the hook. In fact, we need to ramp up- in addition to no buying their beer products, we now need to avoid their amusement parks in VA and FL: Busch Gardens.
Don’t go to their parks.
And St. Louis!
How is this garbage the #1 and #2 beer in this country? There are so many options out there that are infinitely better made, better tasting beer. Drink local beer!
Seriously, WTH.
There is only one way out of this mess for A/B……….. correction, there is no way out.
This country is turning into a Godless joke.
Deuteronomy 22.5, “A woman shall not wear an article proper to a man, nor shall a man put on a woman’s dress; for anyone who does such things is an abomination to the Lord, your God.”
And, of course, Budweiser and our military are promoting this garbage.
It is time for Budweiser and this country to repent.
GIVE all the Tranny Fluid and A& B beer to the trannies et al and let them get so smashed, they’ll drink themselves to death. Problem solved!
1)take free cases of bud light
2)distill it into whiskey
3)label it “liberal tears”
4)profit!
Folks,
If we want to send a real, loud and clear message, then we must boycott ALL AB InVev beers! Destroying Bud and Bud Light isn’t enough. For the complete list of AB InBev brands, go here: https://en.wikipedia.org/wiki/AB_InBev_brands
I’m in the industry and offer one important correction. They can’t just dump the product to get rid of it. They have to pay a service to come in and properly dispose of it. Same way companies can’t wash their vehicles in the parking lot and let the dirty soapy oily water run off. Trucks are washed in bays that collect the runoff for proper and costly disposal
Isn’t Cindy McCain’s beer distributor company, which she inherited from her father, one of the Anheuser- Busch distributors? If so, that would be karma.
Yes, it is.
https://en.wikipedia.org/wiki/Hensley_%26_Co.
I hear free Bud Lite works great to keep your lawn green!
We USED TO BUY Ultras and Stella……no more…ever…ever…ever.
Boycotts work! The left has used this against the right numerous times. The right never really had any backbone to this. Wala! Finally a backbone! Look at what and how we won this! Now the big corporation who tried to shove transgenderism down our throats…is choking on their own ideology! They want us back…sure they do…cause of the money! But…stand firm. No, they can not have us back. We need to do what they do…send a message! Any corporation that decides to pander to the sickness of wokeism…is going to feel the financial crunch of the majority! Maybe they will think twice. Can’t help but think this sickness was and is still being pushed by Obama’s. Let’s face it…big Mike has a stake in the outcome. How sad…to live your whole life as something you are not, playing a role or a part that is not you. And never really being able to be…you, because you already told everybody you are something else. Can only come out when this is all normalized, like they want to do with pedophilia, which really is part of their agenda. Normalize the insanity. Then Mike can tell us who he really is! As for the beer….anything but Bud, or Anheiser Busch products! Send them to the corporate grave!
Yes, we need to isolate and attack AB. And we are and we need to keep doing so until it crumbles and has to start shutting down breweries and amusement parks.
I find AB Beers a little fratty and out of touch….
Buy one, get one at a Publix in Central FL 😆
They thought they were too big to fail. 🤣🤣🤣🤣🤣🤣
Hats off to the beer drinkers of America, the first group to not just push back on the trans insanity, but to knock trannies on their butts. All the women and girls being harmed by the trans “community” should take note. You can fight back. You don’t have to put up with sick trans goons in your shower stall.
Watch the Monty python’s Lummer jack song it says it all. Watch the end it’s priceless.
I’m glad that the Bud Light and general Anheuser-Busch InBev boycott is working.
I abhor the establishment’s current push to normalize trannyism as well as the fact that every mainstream news article refers to the Bud Light tranny with female pronouns. That is absurd as one doesn’t magically change their sex by trying to make themselves look like the opposite sex. You remain the sex you were born with for the duration of your life whether you like it or not.
It’s disgusting that employers, schools, and other establishment institutions expect and demand that their employees and students comply with the pronouns of choice of trannies. I will not comply with another person’s delusions about their sexual identity.
The Bud Light tranny is a male who is mockingly imitating females. He should only be referred to as a male with male pronouns.
Voting with your dollars and your feet by not patronizing, affiliating with, or otherwise supporting woke institutions is important. Voting with your dollars is the most effective way to make your voice heard and to effect change.
Some oddly argue that voting with your dollars is somehow bad or not in line with conservative values which is bizarre. Supporting bad behavior with your money is what is truly bad. No one is obligated to spend money with institutions that engage in bad behavior or do not reflect one’s values. Part of the reason so many institutions have gone woke is that they think that the money will keep flowing in no matter what they do.
It’s important to vote with your dollars on anything and everything that you support or oppose. There is a town near me that imposed a woke fee on single use paper and plastic shopping bags. I oppose that so I stopped shopping there. Unfortunately, most people in the area continue to shop in that town, so the woke bag fee continues.
The Pritzker family supports trannyism with their fortune. The Pritzkers can be partially defunded by not patronizing Hyatt hotels, which they own and is their primary business. Hyatt hotels are particularly easy to boycott as they are typically located in major metropolitan areas and resort areas with numerous nearby alternatives. There isn’t a single instance that I know of where a Hyatt would be the only locally available hotel choice.
As a lifelong grassroot conservative Illinoisan, I hate that JB Pritzker is the governor of Illinois and boycotting Hyatt is a good way to push back against him and his family.
The CEO of Anheuser-Busch InBev made condescending public comments that the current boycott barely impacts the company as it’s a global company and strong international sales make up for a boycott that is mainly in America. It’s crucial to send a strong message to Anheuser-Busch InBev and other woke companies by continuing the boycott now and permanently.
Bud Light will now and forever be tranny fluid.
Thank you for this post. While Bud is the shiny thing of the moment, one should never forget that the Pritz kers bankroll the actual trans ideology -everything from pronouns, change of birth certificates, medial industrial complex surgeries and “health” centers staffed with social workers. Boycotting Hy att is a perfect opportunity to vote with your $ and minimize the wealth and influential reach of this family, who often uses tax dollars through foundations to use your money for ideologies that you do not necessarily support.
In my small corner of the universe in SoCal, there is little difference in Bud Lite sales. I work in a position to see this. There HAS been a modest drop, but nothing like elsewhere, if the reports can be believed. I’d hate to say it, but this might be having a bigger impact in “whiter” areas than here. Local Latinos (the majority) are almost completely immune to these shifts in the larger national “white” culture. This has its ups and downs. If they bought Bud Lite, they’re still doing so blissfully unaware of the larger “culture war” aspect of it. It could have been Bud, Coors, Miller or Modelo, but the one they tried first, they landed on it. They don’t care. They don’t even know who Dylan Mulvaney is. On the other hand, they are NOT DOWN with mutilating their kids’ genitals or any of the other Satanic bullshit that our larger culture seems to be pushing right now. Educating Latinos to what is actually happening right now might be the key to actually turning California red again and keeping Texas red. People who live in other areas of the US might not get it, but the future of AT LEAST the SW US is Latino. Culturally, they are more religious and traditional than Americans outside of the Big Sky and Mid-West regions. They can be our natural allies in this horrible culture war. I personally know young Americans of Mexican descent that (because of media) think Trump is racist, but still would vote for him because they see how much better things were just a few short years ago. Don’t get me started on people from other countries like El Salvador. They come here with a pre=loaded anti-communist, people should work for their money attitude. The Republicans need to focus (in the SW US) on Latinos. Most of them just need to be convinced that whites don’t hate them (mostly a leftist fiction) and they’re on our side. Rant over.