There have been rumors of serious drops in customer purchasing after Anheuser Bush rebranded Bud Light as the beer for transvestites & transgenders.
The stock value of the company has dropped, but the Main Street (consumer-driven) financial outcomes are not clarified in data yet, and everything is nonempirical. However, with the CEO of Anheuser Bush now stepping into the discussion [see statement here], it is safe to anticipate the impacts at a retail level have reached the executive suites.
Unfortunately, the milquetoast statement from the company is exceptionally weak and shows a heavily influenced group and board filter which ends up creating a very white-washed corporate statement from CEO Brendan Whitworth. Saying, “we never intended to be part of a discussion that divides people,” is a long way from saying something akin to, ‘hey guys, we really screwed up, and have fired everyone associated with this visit into the world of brand image stupidity.’
The way I read between the lines of this statement is that Mr. Brendan Whitworth was well aware of the branding effort and marketing plan. He approved it. CEO Whitworth cannot fire Budweiser Light Vice President of Marketing, Alissa Heinerscheid, because Whitworth himself approved the marketing strategy. That’s the way the weasel-words read to me.
Bottom line, this is very weak… pathetically weak… and Budweiser brands deserve to be publicly shunned. Give them a few weeks with zero sales and let’s see what happens.
I cant pull it back up but just saw a Twitter resume post for Whitworth.
Looks like he’s CIA. His position had to do with clandestine affairs.
CIA PSYOPS
These global commies have infiltrated everything. And their first task is to ‘destroy what exists.’
To Build Back Better Flatten Freedom First.
Makes total sense with the vague ‘my time serving’ statement. If he’d actually worn the boots he would have said Army. Air Force, Navy etc and that was left off.
Looks like he was Marines => CIA => Harvard MBA.
Since the InBev purchase…the quality of the beer has suffered through cost cutting, recipe changes etc….I can’t drink it anymore and coupled with the failed marketing campaign people like myself won’t drink it either.
And this is from a loyal Bud drinker who made annual visits to the brewery in St Louis and know “this is the famous Budweiser beer ” moniker backwards and frontwards.
Modelo at home and Coors yellow belly on the golf course…
Modello is also owned by Inbev.
Modello and other inbev brands are made in Mexico, with cheaper wage rates and ‘rules’.
Budweiser is made in the US, which has unions. St. Louis, the historical ‘home’ of Anheuser Busch, is a very strong union town.
What do you think about a theory that Inbev might be intentionally tanking US manufacture, in favor of increasing Mexican imports from non-union manufacture? Are union negotiations coming up?
Anyone think that there’s also an opportunity to crush the smaller independent distributors that depend on moving the volume that product represents?
Could buy them all out for a song. Then, more margins keeping it in house.
Prohibition, but only for the little guys
good possibility !
Is Modelo in the AB family?
Yes !
Pacifico too, damnit.
Corona too, but I rarely consume that.
This is probably the influence of 3G, a Brazilian outfit that owns nearly a quarter of the company’s shares, zero-based budgeting is their thing. If they and the 3 Belgian families who together with 3G have majority ownership stake don’t like the idea of pissing away the brand and losing tons of money, they can make changes. Whitworth has only been in his post since 2021 and is only CEO of the NA division.
Local rodeo club even cut bud from its offerings at the concessions,
Of course the CEO approved it. Just as Gillette decided that it was alright to admonish men to not be men.
Things like this that affect a major brand association don’t move an inch without the budget and explicit approval of the CEO. Wünderbar, must get more popcorn.
Was at my Wally World. I think all the retail staff must have called off with the nice weather, got that Spring flu. 5 carts had been returned to the store and the place was picked over in the grocery side. Walked past the beer, maybe one case and a 6 pack of Bud missing. My area has some fruits, so I didn’t expect it to be that full.
Today’s Bud Light order (to top off inventory to pre-determined levels) included: 4- six packs, 4-12 packs, 3-18 packs, ZERO Tall Boys.
Normally recieve around 50-55 Bud Light retail units.
Nobody buying this crap…
We removed all “out of cooler” stock from the floor (ours is a family-friendly business) and have placed less emphasis on restocking the cooler product. (If it sells)
Weather this weekend…
Sunny and warm 🌝
Have a nice weekend, Brendan.
She must be Lisa Page’s sister.
She must be Lisa Page’s
sisterstablemate.FIFY
Alissa gots some feakily manufactured-lookin’ teeth.
Them zoobies is nightmarish.
Yeah but Pelosi still wins the freaky denture contest by far
If she’d encounter a Great White, Great White would swim away in a hurry!
Same “dentist” as AOC?
just another card carrying member of the feedbag club!
Hmm this is going to get past interesting. I do believe that some of these companies think by doing this they bring in Gays too. Hey Over 1/2 the gay population wants nothing to do with the transgender crowd. Most gays think the transgender crowd are a bunch mental clowns.
It’s Not Just Bud Light: These 13 Major Brands Are Also Partnered with Transgender Dylan Mulvaney via @WestJournalism https://www.westernjournal.com/not-just-bud-light-13-major-brands-also-partnered-transgender-dylan-mulvaney/?utm_source=Twitter&utm_medium=PostTopSharingButtons&utm_campaign=websitesharingbuttons
According to the New York Post, Mulvaney has earned more than $1 million through promoting brands on social media. These companies cover everything from fashion and skincare to grocery shopping. As well as Anheuser-Busch and Nike, they include:
https://www.newsweek.com/dylan-mulvaney-has-partnerships-these-brands-bud-light-list-1794187
Boycott all..
YES! Perfectly legal, gives you a voice, clearly affect CEOs, Wall St, BlackRock, Fed Reserve, politicians in the language THEY UNDERSTAND which is LESS MONEY. This boycott business is just beginning because it is the best tool we Normies have to exert our force onto the greedy and demonic tyrants in life.
For a fun time read any thread on the @olayskin Twitter account. Literally any thread.
It’s a heartening experience seeing how many people are speaking out against this lunacy.
Makes me sad about CeraVe because I like it, but so be it. I can like something else too.
That was with me and Coke a few years back.
Drank diet coke since it was tab. Oh well switching to Pepsi Free got me cutting back on soft drinks.
So maybe a good thing for you.
The only one on this list that i use is Crest and they have lost me now. What is amazing is how many women are not joining the boycott.
The only one I’d possibly use is KitchenAid, and I’ll have to remember when I’m in the market for a new toaster or other small appliance.
Isn’t Crest a product of Procter and Gamble, the same parent company of Gillette?
Former PG employee here….via acquisition (Thoroughly embarrassed regardless )
Yes both are PG brands
And yet, how many women are joining it…💪
Darn, I use CeraVe. Time to find new product.
For well over 2 1/2 decades I was a serious beer drinker (with an occasional shooter or three), and I can tell you now, and would have then as well, I would go thirsty rather than drink the “panther piss” AB called beer – ANY of it! It was always going to give you a serious hang-over! I am coming up on my 30 year pin on August 19, 2023, and I am so glad I quit!
Congratulations!
Excellent! I just had 6 years on March 20th! Nothing felt better than when the Creator lifted that demon off me!
Oh, fantastic… coming up on Lucky Number Seven over here. Life… it’s weird… especially if you make the conscious decision to make a Fake Tranny the face of your globally-recognized consumer product.
”Ya know, I have no regrets, really. Well… that whole tranny episode was a really, REALLY bad idea. But other than that… no regrets.”
Congratulations! There’s all kind of beers that I’ve never tasted! 36 years here. I had my share….
How come it’s mandatory to treat “racial appropriation” as extremely offensive, but we’re all supposed to be fine with “gender appropriation”?
Yes, I have been seeing it called ladyface, to put it in it’s proper perspective.
The inmates are running the asylum… and the inmates are, generally speaking, not the most rational of people.
BOOM!👆👆👆
And cultural appropriation only happens by whites, not to whites.
It’s a world gone mad.
I think that the DEI banking and financing cartels are holding these “woke” corporations hostage.
Was Whitworth blinking “SOS” and “Torture” in morse code during his interview?
I got that reference to the USS Pueblo captain during his capture when he was interviewed on live tv
I was at lunch with 8 other people on Wednesday. To a person, they said all the names associated with the company were out. Our server said she’s been hearing that a lot.
I think that’s wishful thinking. If people were fired, it would be in the CEO’s press release, letting us know that Budweiser was revisiting its strategic vision for the brand, or something like that. I think Sundance is right – The CEO gave this woke ad campaign the green light.
Did Obama’s speech writers write that apology? It’s six short paragraphs, four of which are all about “I” and two about “we”. Narcissism, Obama-style.
I got to the “America’s heartland” part, and I was like “ok, I think we’re done here”…
Corporations go along with this WOKE crap because they want to be on the winning side, and they believe that WOKE will win.
It all comes from the ESG “rules” that are being imposed by the Biden Administration. I believe they were first birthed during Obama, but Trump tamped them down some, but Biden turned the heat back on. If corporations do not “score” well on the ESG rules, they are somehow made to regret it.
https://www.acaglobal.com/insights/sec-plans-finalize-esg-related-rules-2023
Also the monster financial giant Blackrock, and others, that are imposing the ESG guidance on corporations.
The same ones that have a man in the White House in this modern incarnation of Fascism.
If I wanted to drink a bundle of sticks drink, I add some sugar and yeast to the bamboo in my backyard.
Just grow some cane
A perfect example of why this is insanity.
https://www.thegatewaypundit.com/2023/04/washington-state-passes-bill-allowing-government-to-take-away-minor-from-parents-if-they-refuse-to-agree-to-gender-transition-surgery/
I would hope people realize that would be attempted kidnapping and respond accordingly.
That’s take one for the team territory if ever there was.
What did Solzhenitsyn write?
Something we all need to take into consideration and contemplate where our lines will be.
Every new line of assault requires reevaluations on our parts.
There was a time when it was understood that messing with another’s child was beyond verboten, not only the morality of the thing, but also the consequences that would be meted out.
Doubtless they are hoping to make some martyrs.
I can’t take anyone seriously with a fleece vest over a collared shirt.
Your dollar is extremely important and very powerful.
Don’t buy any of their products and ALWAYS look who owns what you are buying.
Maybe it’s time to post the globalist list who owns what companies for those who have not seen it here before.
Night before last at the Montgomery Biscuits game, the home team fans were hurling insults at the opposing teams pitcher.
“You throw like you drink Bud Lite”.
“Sit down and have another Bud!”
“How many Bud Lites you got back at the hotel, loser? ”
Ps the Smokeys won. Great game
He doesnt actually apologise for shoving the tranny in our faces.
He’s like saying: “Too bad this is happening”.
… however: Amen!
Well, I certainly don’t need any of that last part…
.
Well, the “American company founded in America’s heartland” sold out to DEI globalists. All of their products should be boycotted until this CEO and everyone else connected with this abominable decision — advertising in which they glorified a maggot who mocks women — are gone.
.
Curious that they started this just after Q1 closed out. Shareholders will punish this stock brutally. I hope it continues after they change course. CEO’s need to have their eyes opened about the third rail by pushing this woke BS.
Literally NOBODY is “proud” of that cheap, nasty swill they call beer.
It’s not moving off the shelves I see it first hand .
I don’t believe Queer Beer was a mistake or a misstep. I think it’s just the next domino. These woke corporations and politicians must be taking orders from Black Rock, Vangard and the WEF’rs. Drag Queen mania, pervert school administrations, pervert government department heads, pervert doctors, pervert media, perverted war, all at once? It’s coordinated. We did not elect a demented president. We are being destroyed by invisible forces beyond the comprehension of most of the sheep in the flock. The wolves are just starting to drop their cloaks. I hope we have enough sheep dogs ready when the fur really flies.
Which one is the Tranny?
in the early ’90s,
had occasion to interact with an equine clinic who routinely cared for the east coast clydesdale team.
was told in no uncertain terms that if the working life of one of the performing horse was compromised,
the animal was euthanized, period.
witnessed it first hand.
no retirement to the grassy paddocks in the commercials.
it’s kept very quiet.
Corporatism and globalism at its finest/s
No more watching their commercials for Aggiegirl.
But… but…
He will work tirelessly to blah, blah, blah.
I’m sure glad I quit drinking beer (not that I ever drank a ButtWiper brand) and started drinking Bourbon. I can thank Barry O’s first term for that. When you’re lied to every day a guy tends to gravitate towards the hard stuff.
“Working tirelessly” a favorite phrase of the left. I think it means – not really working hard enough to get tired.
A dram of Buffalo Trace can fortify a man.
I read somewhere (can’t find it tonight, I think the outfit’s name starts with the letter A) that Heinerscheid hired a marketing firm as consultants to come up with the “new and improved” sales pitch. Convenient if she’s got a scapegoat.
He has mentioned all his employees and people connected to the Company. I hope he realises he and his upper management team are the ones responsible when a lot of these people are losing their jobs because of their woke ideas.
So, we have a place on Lake Erie. This time of year brings back all the campers, and those who have summer homes, and walleye fishermen galore. It gets very busy in our area. Went to the local grocery store tonight, and I think maybe 3-6 packs of budlight were gone. We are not big beer drinkers….but opted for 6 pack of Modelo tonight. 🙂
Inbev makes Modelo too.
Whoops.
Modelo is also InBev which owns Bud Light…c’mon man…stay caught up here… we’re trying to save America… breaking InBev is one small way to get America back
Thanks…..we didn’t know! Won’t happen again for sure.
Don Junior says back off because they donate to the GOP at 60/40 ratio. Umm..whose side you on pal? There are children involved here and it may appear to be a side issue of yer not paying proper attention but it is the core issue IMHO. One “incident” can ruin your entire adult life’ relationships
Sorry, Don Jr… the Clydesdale is out of the barn. They can keep donating… or not… that’s their prerogative.
#NeverTranny
I’m also especially annoyed at him supporting donating to repubs. I never donate to the republican party and in fact this would make me boycott if I wasn’t already.
I hope President Trump doesn’t agree with what Don Jr. Said. I think Jr may be thinking trans is not an issue if the person doesn’t bother other people, but it seems in their fight for what they think are their rights there is no way for us not to be at loggerheads. I’m disappointed in Don Jr.
Don Jr. acting like a squish RINO. Don’t make the donor class angry serf!
Was at a bar tonight, they weren’t selling any Annheiser Busch products.
Was at Costco today. They didn’t seem to be moving any AB products either.
Interesting… I wonder how many establishments have canceled orders, knowing that they’ll have cases in the cooler not making $$$ and just taking up space.
If they have half a brain mr. piddles, lots.
Good, I’m short BUD at S65.75. I think it will fall into the 50’s once the sales numbers are undeniable.
The only beer we drink out of the AB. holdings is Modello.. No more…
Yep boycott the whole bunch of them make them feel the pain.
LOL
Bud Light’s first tweet and the amazing, awesome replies. Things are not going so good.
It’s brutal over there. Good.
Shoulda been: ”Too early?”
The replies to this tweet do show one thing…there are still some really funny people left in this country! 🇺🇸🤣😂🇺🇸
I laughed reading Sundance’s comment on twitter: “Crush harder”
Wonder how long before both the CEO and the Bud Light VP of marketing get fired or are forced to resign “to focus on personal matters” ?
Here is P&G’s most recent quarterly report ending December 31, 2022. https://www.pginvestor.com/financial-reporting/press-releases/news-details/2023/PG-Announces-Fiscal-Year-2023-Second-Quarter-Results/default.aspx Gillette brand isn’t specifically broken out, but check out all the lines that say “grooming.” The grooming products are bleeding business. All those parentheses are minus signs.
Bottom line. Boycotts work.
They also hire about as many H1-Bs as any Silicon valley firm.
I think Anheuser Busch needs a new crisis management plan. It can begin with not waiting until the Friday evening news dump to issue statements – particularly like today’s feeble specimen.
All their next ads will look like Fox News bumpers with country music, farmers, denim jackets, and eagles and American flags everydamnwhere. And military.
Mark my words.
That and overly-produced Bruce Springsteen-esque “America’s Heartland” nonsense. In fact… large Dunkin and a glazed cruller says Springsteen makes an appearance.
“So first you give us the fake Tranny… then you double-down with insufferable Bruce Springsteen nonsense?!? ARE YOU PEOPLE FOR REAL?!?!?!?”
Well they aren’t getting Kid Rock. lol
You could be right Taq.
There will be pickups and old barns everywhere.
Gentle patriotic music with video background of fields of grain and soaring snow tipped mountains.
A guy in a cow boy hat with a weather beaten face gazing off into the sunset sipping from a bottle of Bud Light while his faithful old dog lays at his feet.
I’ll pass on that bet bc I’ll lose… I think you nailed it… plus they will be on Fox and Newsmax buying ad space
Pretty incredible that we are watching in real time
Fascists taking over control of corporations and Manipulating the markets to profit themselves
It works like this:
He approved of the stunt, so he can’t pin it on an underling, even if it may have been her idea. He owns it.
Does he walk it back? No, because 1) he may believe the alt messaging and/or 2) he will be the object of ALT-CORPORATE ire to make a mark in the record books.
So, his choice is to go down with the ship until the Board fires him for failing the shareholder performance metrics. They can always say they approve of ALT everything, but when it destroys their Board positions, they cut bait and pin it on economics alone.
Prediction 4/14/23: CEO will be asked to resign within the next 3 months.
If this prediction fails to come true, then the Boards of this and probably most blue chip companies are committed alt-socialists who are deluded, afraid, or simply bought off.
Best thing that could happen to US companies is to go private and get the heck out of public ownership. For one, the Boards would be restored to sanity and the 401(k) Mega managers would lose their control over board voting and steering of policy.
Privatize.
I dont care about this topic anymore. I no longer find it entertaining. As an American I must be entertained otherwise my attention span equivalent to a 2 year olds cannot be sustained. What was everyone talking about? See?
I read: “18,000 employees depend on your drinking our swill… Drop the boycott, or they get it…”
Never waste a crisis! If I was a board member I would use this as an opportunity to suffocate the Budweiser brand and push Busch like there was no tomorrow.
I enthusiastically want the entire Anheuser-Busch brand to go under. I will never knowingly purchase another A-B or Inbev product for the rest of my life.
The fact that there were no safeguards embedded in the corporate culture to put a stop to this campaign prior to rollout indicates that the rot runs very deep at A-B, and also that this kind of subversive marketing aimed at degenerates (while consciously seeking to move away from serving the company’s core customer base) indicates that it will probably happen again, only next time it will be better hidden.
I would rather just kill the brand, to strike fear in other companies that would consider doing something similar.
That’s how it needs to be.
Pick a target, well, let them pick the target, then destroy it.
Anyone you see holding one of their beers is making a statement.
Budweiser is the beer for the transexual bulldozer.
Destruction of the nuclear family.
Child genital mutilation.
Be sure you agree with the statement you’re making.
how can these people and others who are woke be so out of touch with main street America and it’s values…if they are aware and do it any way that is a major in your face affront that cannot be tolerated.
It is like they are not in the real world.. like the late William F. Buckley, Jr. said “Liberals claim to want to give a hearing to other views, but then are shocked and offended to discover that there are other views.”
AB, Anheuser Busch, is being renamed………
AB, America’s Butt.
I’m visiting my local Hooters tomorrow where Bud Light is king. My prediction is most of them will be drinking it and know very little about what has happened. It is a demonrat stronghold. Last Friday night in a heavy red part of another state everyone was aware and staying away from Bud Light. I’m hoping Coors or Coors Lite is available but the real reason guys drink Bud Light is because it is the best deal and cheapest beer.
Real guys don’t go to hooters.
Insecure “men” do and they suck up the Bud Light like there is no tomorrow I guess.
At least according to buckeye.
So where do “men” go Chloe? You sound jealous!
Thank you Peace…from a father with lots of daughters
Whatever.
Nonsense. All kinds of people go to Hooters for the good food and good times. Plus it is a lot more fun than a dark depressing bar full of alchololics.
Skipping a Anheuser-Busch beer be the easiest thing I ever do
So true Fortified.
This has to be the easiest boycott, bankrupt and bury campaign I have ever participated in.