There have been rumors of serious drops in customer purchasing after Anheuser Bush rebranded Bud Light as the beer for transvestites & transgenders.
The stock value of the company has dropped, but the Main Street (consumer-driven) financial outcomes are not clarified in data yet, and everything is nonempirical. However, with the CEO of Anheuser Bush now stepping into the discussion [see statement here], it is safe to anticipate the impacts at a retail level have reached the executive suites.
Unfortunately, the milquetoast statement from the company is exceptionally weak and shows a heavily influenced group and board filter which ends up creating a very white-washed corporate statement from CEO Brendan Whitworth. Saying, “we never intended to be part of a discussion that divides people,” is a long way from saying something akin to, ‘hey guys, we really screwed up, and have fired everyone associated with this visit into the world of brand image stupidity.’
The way I read between the lines of this statement is that Mr. Brendan Whitworth was well aware of the branding effort and marketing plan. He approved it. CEO Whitworth cannot fire Budweiser Light Vice President of Marketing, Alissa Heinerscheid, because Whitworth himself approved the marketing strategy. That’s the way the weasel-words read to me.
Bottom line, this is very weak… pathetically weak… and Budweiser brands deserve to be publicly shunned. Give them a few weeks with zero sales and let’s see what happens.
Hey Whitworth, how about grow a pair and say the truth. Transgenderism is a mental illness that is related to gender dysmorphia. In addition, this is a gateway to pedophilia and I have been worried about this for years. The movement is a means to an end and it is about children and pure evil.
Screw you Whitworth, you are a coward. I have never accepted this and never will, this is my hill.
It is also been weaponized into a social contagion that capitalizes on the identity crisis experienced by every adolescent ever as they work to answer their own questions about who they are and who they should be.
It’s as vile and destructive a movement as any genocidal campaign in history.
And a moral contagion as well, Maquis.
Very well stated.
I have a difficult time finding sympathy for the booze pushers. They do plenty of damage pushing a highly addictive solvent that negatively impacts every single system in the human animal. When they get the bright idea to team up with the devils at Big Pharma and the Societal Saboteurs it’s pretty clear what their mission is.
You make a great point, taking advantage of children during fragile points in their life it is sick.
And with what’s happening in girls sports young women are denied being able to earn what they’ve worked hard to achieve, and they are forced to share locker rooms with men.
To “normalize “ means it is not normal!
Joe Rohan doesn’t have a problem with any of this. His mask is off.
.
This is not merely “transgenderism”. Dylan Mulvaney is a maggot whose entire schtick is mocking women. There is no reasonable call for “tolerance” under that kind of situation.
.
I was just talking to my wife about that last night. He is a caricature of a goofy childlike woman, he doesn’t even act like a true woman like my beautiful wife. The stupid gloves and the cheesy asinine grin, etc. it is insulting to real women.
“he doesn’t even act like a true woman”
I think the rationale behind all the loser dudes acting like chicks is if you can’t join them, beat them.
Young modern females are largely, and by largely I mean totally, worthless and useless thanks to educational indoctrination, they can’t cook and they can’t think (don’t even ask them to drive), so they are happy to see the few women who have merit being defeated because it makes the modern females feel better that their betters are losing and the modern females didn’t even have to get their hands dirty doing it.
Watch them try to figure out how to work a ratchet strap…
Rebranding…. Transylbeerya? Buttigieg Light? Mayorkas Weaselbrau? Rachel Levine Altbier?
Stupid tranny SCHMUCK:
My friend owns three bars in Chicago’s Lincoln Park neighborhood, he said Bud Light sales are down slightly. The 5B drop in market cap is a drop in the bucket and was a buying opportunity. Sales will not be affected long term.
I wonder what the proportion of sales is to city bars vs nationwide beer distributor outlets.
Look up how many brands Bud owns! Bud light is tiny!
Bud Light is the largest selling beer in the US. It is 15% of all beer sales. It is far from tiny. In fact, it pays all on AB Inbev bills. All the other brands are the gravy. Bud Light is the meat and potatoes.
It is Chicago after all… lol
I think a noticeable drop in sales, even if it is slight, in a liberal hell hole like Lincoln Park shows the boycott is wider than anyone could have hoped.
That area is woke
This boycott has just started.
Give it time.
AB was looking to expand their brand to 0.03% of the population and spend lots of money doing it.
Just to clarify…Brendan Whitworth is a CIA asset. A little research uncovered that fact. Although h’se ret. Marine he worked at the agency in managerial position which means he was moving up the food chain. So another example of DS infiltrating the public domain. My guess is that at the top there are some closeted trannies living out their fantastical dreams of covertly taking over.
AND WEF. See Benny Johnsons Twitter
Let’s Go Brendon
Like J Edgar Hoover.
Better run a few cases this new batch of Bud Light through a Gas Chromatography Mass Spectrometry machine! I put nothing past them!
Read J. Michael Bailey’s The Man Who Would Be Queen.
Bailey, a psychology prof at Northwestern, has worked for years withd with geneticists like Alan Sanders in trying to find the biological underpinnings of male homosexuality.
Along the way, Bailey got interested in transexuals. In studying them, he concluded there are two types: one, masculine men, men who had been athletes, guys interested in the typical male hobbies, guys who were masculine looking and two, feminine males, males slightly built, males who had typical females interests.
The book was well received by the academic community but the trans community set about trying to destroy his academic and personal reputation and his life was threatened.
It was the first type he had identified who were incensed. Why? Because he had concluded that the masculine type of man who wished to identify as women did so to get a sexual charge from their presentation to the world as females. In other words, their identification as women was a type of sexual fetish . In fact, their reaction to an analysis of their identity is over-the-top masculine in that they wish to kill/destroy those who would dare say anything other than what they want said.
Yes, there are, as blogger Steve Sailer has pointed out, some high-up corporate mucky mucks who are trannies.
Autogynephilia.
They get off imaging and seeing themselves as females.
And for an added kick of perversity, in shoving it in the face of normies and innocents.
👆READ TL Howard post👆
Another American icon slips into the murky depths of moral decay. God save the horses.
My favorite Christmas commercial years ago was the iconic Clydesdales with a wagon and Christmas trees in the snow.
No overt marketing, it was subtle, beautiful and it worked.
No more.
Clyde Nail: Horses? You mean the Chipenclydsdales.
Despite the vicious backlash JK Rowling suffered over her views on gender, Warner Bros has announced it’s giving her the top job as executive producer of their new ten-year Harry Potter TV series. Trans-huggers Daniel Radcliffe and Emma Watson must be choking on their lentils and quinoa.
Faux remediation from a cardboard-cutout empty suit Deep-Stater who made it to the C-Suite.
I don’t know which concerns me more—the disastrous WokeBranding, or that Mr. Whitworth thinks his non-mea culpa/”I’ll keep doing this because I’m better than everyone else” is in any way believable…
He had an interesting career path
https://www.foxbusiness.com/lifestyle/cia-beer-brendan-whitworth-path-ceo-anheuser-busch
Wow ! Somebody opened doors ?
Thank you. Very interesting. Fast-track career. Thirteen years timeline between entering the work world with his business degree and being hired as CEO of a major corporation.
That is more than fast track … that is supersonic track ….
In So -called Big Law law firms generally associate for 7/8 years and then can make partner – but you don’t become managing partner of the Firm in 5 years … I wonder what other Regular types thought about this – must have known he was anointed or something …? ( as they say – had a “Rabbi” / “Godfather” ?)
CIA?
Sounds like he got a leg up from his Uncle Sam.
.
And shame on him for selling out. He needs to rethink his worldview, apologize for caving to bullshit, and go start a new “American founded” company as an entrepreneur.
.
While LetsGoBrendan sold out… InBev sold out years ago
Nope….ain’t going to change my mind….
Anheuser-Busch is dead to me.
Prediction: she’s gone within the next 7 days.
AB is trying to see if they can stop their bleeding without major corrective action. Once they clearly see that the ONLY corrective action that their original consumer base will accept is the VP’s head. It was her interview that pushed this over the edge with her snarky, condescending, & elitrst remarks about their consumers. If she had simply stated they were attempting to reach out to other potential consumers I don’t believe the fallout would’ve been as severe.
My $0.02
Yep you’re correct. If she had handled that interview with some kouth, it wouldn’t have been the disaster of the magnitude we currently see.
The fact she kept speaking about how she did all these mental exercises to understand if she was doing something good was just insane. And how she had to create a space for her to celebrate her successes. And her child’s success. It really reminded me of the hunger games with everyone dressed up with painted faces and insane clothing that were part of the elite. She was the living, Present day, embodiment of that class of people in the movie.
I am beyond sick of these halfwit, low watt, gurglers. They don’t deserve anything they have in life and if society breaks down they will be the first to either be eaten, or they will be cannon fodder for the inevitable combat.
3 surrogate children tells me something. And that something is, she is either a transformer that’s afraid to come out of the closet. Making her a weak minded coward. Or she’s afraid of giving birth herself because she’s a weak minded coward. She’s a scared, weak, small minded person who was gifted that job by someone she knows, not what she knows.
Either way, we can hope AB does the right thing, OR, we continue to do what has been done. Drive their sales to ZERO.
She will leave to spend more time with her family
In a few months, she will resurface at some other woke organization. Maybe a professor at some crackpot university. These people never suffer any consequences. They just get recycled
“She will leave to spend more time with her family”
Lol, you reminded me of Paul Ryan. He just wanted a quiet life back in Janesville with his family. Uh huh, right.
“She will resurface at some other woke organization”.
Good point and this is why AB must be taken down.
This woman, and every one else involved in the top layer of decision making in this company need to be thought of as pariah’s.
Other companies need to shy away from offering them any kind of decent employment.
This horrible decision needs to send AB into a real tailspin and financial ruin and the blame needs to be pinned on the ones who made the decision to hire this freak.
That decision needs to follow them for quite a while.
No matter what kind of yammering companies do in public about giving people a chance and no matter how many goofballs they hire they know who does the work and who is the bosses idiot nephew.
The gravy days seem to be over for a lot of these companies, I read about thousands of layoffs among so many of them.
They do not seem to be able to hire crackpots and pad the pay roll with idiots just to satisfy some kind of woke agenda.
I am not a Bud Light consumer so I can not speak as one.
But I do hope that they will not give in and go back no matter what the AB CEO does in the matter.
This was a horribly insulting decision and one that in the long run is almost impossible to describe in words as to how it affects nature and wholesome relationships.
To use this freak as a spokesperson was deliberate and the AB company had decided to shove this trans down their customers throat.
The woman in charge of this ad campaign insulted the customer base, that is what AB thinks of us and this will not change over night even if they fire her.
We are, for some reason, objects to make fun of and despised by most of these corporations.
The days of respecting the customer seem to be over.
These people need to learn a lesson, we can teach them one but not if we give in and go back so quickly.
Boycott, bankrupt and bury is our best weapon against these monsters.
It is part of the battle that Sundance talked about in his post a few days ago when he said to get prepared , things are going to get difficult.
No mercy.
Reminds me of the people at the top of Balenciaga running out to claim they “had no idea” about those disgusting pedo photos in their Marketing Campaign.
On TG, I saw an article that referenced him as “ex CIA”.
Upthread on this page, Robin links to an article that give a comprehensive accounting of his career which includes the CIA, counter-terrorism.
Too little
Too late
-bah bye
Stadium sales ought to suffer as well.
Mockery must rule in the stands!
Testosterone > Transane Toxicity.
Elon Musk slams transgender therapy for minors and says parents or doctors who ‘sterilize a child before they are a consenting adult should go to prison for life’
https://www.dailymail.co.uk/news/article-11974075/Elon-Musk-slams-transgender-therapy-minors.html
Controversial = Sane.
It tells us a lot about the Left that they are not worried at all that women will not toss them overboard at the ballot box. After all, “women” are now at the very bottom of the list of “most important identities.”
and
It tells us a lot about corporate entities like Anheuser-Busch that they don’t worry too much about women tanking their Bud Light product as it’s guys who, for the most part, determine what beer will be brought into the house.
Yep. In the end, in both cases, the women of America are of inferior importance to these two political players.
Are We Being Told The Whole Story About Those “Leaks”? (Ep. 1991) – 04/14/2023 Dan Bongino Video
https://commoncts.blogspot.com/2023/04/are-we-being-told-whole-story-about.html
“Give them a few weeks and let’s see what happens.” Yes! The only good news in all of this is that so far at least money talks.
He hired a WOKE HARVARD graduate. Says it all
Heard that many distributors who had nothing todo with this are suffering which is sad. In some areas the sale of Budweiser products is almost nil…
Why is it sad?
If this marketing ploy took off and was making them money, they would have been laughing all the way to the bank with no regard to the moral issues.
Curious . . . . How do you know the opinion of distributors regarding men pretending to be women in public? And hiring one to promote a product they distribute? Maybe they’re disgusted, too.
Hmm…. a thought.
Just how many independent distributors carry InBev products?
Not an unreasonable expectation to see a lot of consolidation in that industry going forward, no?
Would make vertical integration easier with brewing, canning/bottling and distribution all under the same corporate structure.
Yes it is, innocent people are always hurt in the long run by evil nasty freaks.
But we can not do much about that right now.
We must push on with this boycott.
I was thinking about D-Day so long ago.
And wondered what it would be like if when planning D-Day the woke crowd had been there and they complained.
Woke Freaks: no way, we can not storm the beaches of France.
Sensible people: Why not?
Woke Freaks: civilians live there and in that area and they might be hurt badly, we can not contribute to the violence in the world today.
Sensible People: What!? The Nazis are killing and torturing innocents daily, we hope to stop them.
Woke Freaks: No we can not use violence ( you know peaceniks they can not be reasoned with) we can not contribute to the violence already in the world. We need to set a better example we can not be responsible for hurting innocents who are caught in the middle of this and do not want it.
Sensible People: We were minding our own business when Japan, Germany’s best friend, bombed us while we were enjoying a nice innocent Sunday afternoon.
Woke Freaks: That has nothing to do with this.
Sensible People: What!
And on and on it goes, innocent people are always caught up in the nasty foul business of evil people.
There is just no easy way to deal with the kind of people who run these corporations.
They will run right over the top of us and never look back.
Taking a step further I can only imagine that Mr Whitworth who clearly condones perversion is a pervert himself.
the real way to market trannies would be some kind of tranny competition like arm wrestling or mud wrestling. kind of like the old-time circus freak show. I don’t know, maybe that’s what they are trying here.
Buck Fud. God hating demonic Communist idiots.
I have been drinking Corona but not no more. I am switching to Yuengling they Endorsed President Trump! I’ll give them my money. Anheuser Busch can go to hell!
Someone Steer me to who is next!
I’m going to have grab me some Yuengling.
Bottom line, this is very weak… pathetically weak… and Budweiser brands deserve to be publicly shunned. Give them a few weeks with zero sales and let’s see what happens.
——-
Maybe Gillette can buy Anheuser-Busch InBev on the cheap and make Alissa Heinerscheid the new CEO.
What could go wrong?
Bud is a continuous production process. They are producing, counting on sales to clear the shelves as the truck shows up with more. Gonna be interesting to see what they do with their fresh beer. I predict schoolbus sized vats being dumped in the sewer. It’s not just lost sales, but what to do with unwanted perishable product. Maybe corona, modelo, and sadly goose is, and wicked weed feel a similar pinch?
Lets go Brendan
They can send it to Ukraine for their thirsty heroes.
Will never consume another drop of said beverage. I’d rather drink stud horse piss with the foam farted off!
I defy you to tell which is which in a blind taste test.
ALL the Budweiser Anheuser brands:
https://www.anheuser-busch.com/brands
Got to update my MSDS as “Bud Light” is now classified as “transition fluid”
My take after reading the letter is that Anheuser-Busch’s only issue with their new ad is their sales and stock has dropped or rather tanked.
This was prior to ready Sundance’s comments or other forum member comments.
We have so many great beers that are brewed in South Dakota, Black Hills, and Rapid City, I think I am very happy with never drinking or using any Anheuser-Busch product.
FYI these places also have some of that greatest food around, especially South Dakota Buffalo and Beef.
If you’re drinking a beer that was made in South Dakota, you can be sure it’s of the craft variety. The craft beer scene is expanding into every corner of the Black Hills. Whether you’re a beer aficionado, or just curious to taste what’s out there, the emerging microbreweries of the Black Hills have you covered.
https://www.blackhillsbadlands.com/breweries
South Dakota Buffalo and Beef, sounds delicious!
I’m no longer buying anything from them. In my case,Michelob Ultra. I’ll find something else.
“… a proud history supporting our communities …”
Let me say that I simply loathe anyone or any corporate entity that uses the DIVISIVE term “communities”. The CEO may as well have said they are supporting the LGBTQqueers. Let me tell you what I consider “community” … it’s EVERYONE who lives on your street. White, brown, black, queer, straight, pierced faces or not … if they live on my street … they’re my “community”. But that’s not how this DIVISIVE term is used … it’s a way to DIVIDE people up into “identity” camps. That’s UNAmerican … we’re a melting pot … not a tossed salad of disparate groups all fighting for recognition and FORCING others to bake their cakes.
Bud can take their “supporting communities” and shove it! Along with ALL their products. They’ve targeted the “community” they support … good luck with that, Bud!
Hollyweird killed the clown by making them evil, from that a new clown nation, Carny labeled beer Cans, drag circuses, and recruitment.
Ms. Alissa H. VP is brimming with confidence and bravado, and yet she is not good looking, nor does she seem poised or sophisticated. So how did she end up getting this job and not outing herself as a narcissist?
Mr. CEO-CIA of Anheuser-Busch is also delusional about how he’s coming across. in this letter.
Reminds me of those interrogation videos that are professionally analyzed. Criminals think they are believable when in fact they are absurdly obvious to the professionals in the room.
https://www.thegatewaypundit.com/2023/04/top-ten-best-selling-beers-lgbt-partnerships-one-boycotted-endorsing-trump/
AB has nothing to worry about here. Stock drop is just a great opportunity for insiders to fill-up and then run-up. Temporarily depressed sales are no big deal either. It’s a small price to pay for maintaining access to US financial markets. If you don’t publicly affirm your commitment to wokeness and the climate nazi agenda, you won’t be able to borrow a dime at reasonable rates. You might also find the DOJ investigating your business practices and maybe the IRS will quiz you on your personal tax filings.
A few weeks from now, the CEO will release some statement proclaiming an “error in strategy”, the so-called conservative website talking-heads will proclaim “we’re winning” and the hillbillies will go back to their piss beer.
Your overconfidence will be your demise. You actually believe that past behavior predicts future action. It doesn’t. Donald J. Trump was given a 1% chance of defeating HER … but he won. I caution you on your predictions.
I read the tone from FelixtheCat different…it was, to me, that FtC was telling us what might be going through the mind of the woke CEOs… especially LetsGoBrendan
Their intent wasn’t to divide, it was to conquer. To force America to it’s knees and then shove their sexual deviancy down everyone’s throat.
And they don’t regret or apologize for anything.
Even after they start hurting because they have divided us from their customer base.
Still thinking they can get away with it. Probably plan on doing it again once they fool enough people to come back to their brand.
LMAOOOOOOOO!!!!! WEAK, indeed!
MSNBC announcer:
“…AND THE BAR PATRONS ARE CHANTING ‘THINK AND BE WISER’!”
Another Stupid FILTHY LIBERAL that thinks $5 Billion in lost value is acceptable Business Strategy… Congrats Treepers.
It’s Not Healthy to Drink TRANNY FLUID.
I can’t boycott Budweiser. Don’t drink it.
I don’t drink swill.
Lots of great small brewers out there.
🤣 🤣 🤣
I don’t understand how anyone would think that putting a picture of a mentally ill freak on a can of beer would increase sales.
The video of the caricature of “womanhood” was horrific.
Minstrelsy.
Contemptuous mockery.
Diminution of femininity.
It was an intentional hyperbole drama move on the political stage (i.e. Shakespeare), with a deeper nefarious purpose.
If you find yourself having a visceral reaction, your first response should be to ask if you are being manipulated. Then why are you being manipulated, then look for the slithering snakes — conspiracy theories included. These days, most conspiracy theories are not only true, but more than we realized.
To keep yourself pointed toward Truth and sanity, then ask yourself — what is the next right thing to do, according to the priorities of our Creator, and the people most dependent on us (family, friends, church, co-workers)
Coors for me today…I went to college in Golden, but have been a Bud drinker for 55 years. It’s time to finally go home!
It’s the water … not the puberty blockers
Coors is tranny fluid too… look up their sponsorships,,, this has been documented and posted elsewhere when BudLite “came out” with Dylan
Yes it is pathetically weak and addresses nothing. He mentions his service as if that should protect him, but the accountability he claims he learned resulted in nobody being held accountable.
Why even bother?
He really just made everything worse didn’t he.
Hah! It never occurred to me that he knew about it beforehand, but I think Sundance is right. The fact that the woman was doing some talk show talking about moving away from BudLight’s frat boy image points to it, I think. She was probably hired specifically to start doing this sort of stupid thing. It’s so obvious now that it’s been pointed out to me.
Tonight, my husband and I went out to dinner. Normally when they don’t have his brand on tap, he’d have a Bud Light. Tonight, he went with Miller Light. We’re boycotting so many things these days – Gillette, Target, Dicks, and I can’t think of what else off the top of my head – but it’s easy enough to add one more thing to the list. Gillette and Target (since it’s right up the street) were the two that we actually used regularly. Dick’s and Bud Light were infrequent enough purchases that our personal boycott probably won’t be felt, but I don’t care. Screw ’em. We don’t need ’em. I have noticed that P&G has not broken out their Gillette sales in their quarterly or annual reports since the toxic masculinity ads. They may never admit it, but I think the boycott hurt them.
I don’t think “Six-pack Joe” asks the Liquor store owner, “Have you met your DEI or CEI goals today,” when he purchases beer…
A statement sure to go further south. This adds another, in a long line of missteps that Anheuser-Busch made since the beginning of this controversy. Admitting his company got involved in something it never should have been involved in; yet coins it “a divisive issue”.
Saying good things about bringing people together with no action following words, is nothing but an attempt to brush the entire thing under the rug.
Sorely lacking is any direct admission that the Mulvaney stunt alienated customers.
Why hasn’t the executive at fault hasn’t been fired yet after a 6 billion loss within days? What asset is she to the company?
This, if anything has unleashed another backlash with such a half-hearted apology over Mulvaney. Watch how they will take what’s incoming from the LGBT lobby, bolstered by a mainstream press; notoriously against companies that don’t toe the line.
Cowardly bowing to, scared of the backlash from the woke far-left; letting the cultural insanity mob to rule over them instead of good business sense, and, doing nothing; Anheuser-Busch deserves to lose its customer base while still infuriating the far-left they were trying to appease.
Why hasn’t the executive at fault hasn’t been fired yet? I get the impression from reading this BS statement that Whitworth is likely the one who pitched Heinershiner to the rest of the board as a good hire.
Accountability never happens to them.
Sundance’s take – see above -which I missed. Makes perfect sense why not. Thanks
Drink other brands, if you must! Destroy these wokesters with their own work BS.