There have been rumors of serious drops in customer purchasing after Anheuser Bush rebranded Bud Light as the beer for transvestites & transgenders.
The stock value of the company has dropped, but the Main Street (consumer-driven) financial outcomes are not clarified in data yet, and everything is nonempirical. However, with the CEO of Anheuser Bush now stepping into the discussion [see statement here], it is safe to anticipate the impacts at a retail level have reached the executive suites.
Unfortunately, the milquetoast statement from the company is exceptionally weak and shows a heavily influenced group and board filter which ends up creating a very white-washed corporate statement from CEO Brendan Whitworth. Saying, “we never intended to be part of a discussion that divides people,” is a long way from saying something akin to, ‘hey guys, we really screwed up, and have fired everyone associated with this visit into the world of brand image stupidity.’
The way I read between the lines of this statement is that Mr. Brendan Whitworth was well aware of the branding effort and marketing plan. He approved it. CEO Whitworth cannot fire Budweiser Light Vice President of Marketing, Alissa Heinerscheid, because Whitworth himself approved the marketing strategy. That’s the way the weasel-words read to me.
Bottom line, this is very weak… pathetically weak… and Budweiser brands deserve to be publicly shunned. Give them a few weeks with zero sales and let’s see what happens.
Switching to Yuengling beer. Was getting cases of regular Bud and Stella.
Easy switch.
Yuegnling is waaaaaaay better anyway. Actually tastes.
You got THAT right! Yuengling is great beer; I make it a point to always have some in my refrigerator… 🙂
You don’t have a ‘…responsibility to America’, doofus. You make beer. Period!
Trust me, we can survive without you. Question is, can you survive without us?
Make your damn beer. Last time I looked, ‘politics’ wasn’t listed as an ingredient.
I am not kidding you. I was in the local grocery store and a guy was loading dozens of Bud Light cases from a shelf display and putting them on his four-wheel cargo roller.
I’m sure it’s just a coincidence.
directorblue, I just checked out the link in your name –great site, will add it to my news sites.
https://directorblue.blogspot.com/
I have seen comments around the webz that some people are buying this swill and taking it to their local shooting range.
Probably sabotaging it right in the store. Clean up on aisle 9!
The beer for transvestites & transgenders? Well then Big Mike likes it. Maybe Mooch can be their new spokesMAN.
This statement from the CEO of Anheuser-Busch is written in obnoxious, milquetoast corporatese and says nothing of value at all.
It’s as bad as corporate statements that say “mistakes were made” as opposed to “I made particular mistakes” or “We made particular mistakes.” It’s an attempt to avoid mentioning that any particular person was accountable for making the mistakes in question or what those mistakes were.
I hate the woke push to normalize trannyism.
I use the word “tranny” as opposed to other forms of this word after learning that Disqus and MSN have banned it. I refuse to comply with censorship.
I only refer to people by their real biological sex and not their chosen, make believe gender.
I will only refer to the Bud Light tranny using his real pronouns of he/his/him.
At least he kept his real male name and didn’t come up with a fake female name like most of his fellow trannies do.
I hate when people refer to the Bud Light tranny as if he was a female. That is just feeding into the tranny delusion.
The Bud Light tranny is a man plain and simple. Sure, he is incredibly effete, but he is a man nonetheless.
I will not be forced to refer to a man as a woman with she/her/hers pronouns.
Bud Light is now tranny fluid.
I created a meme calling Bud Light tranny fluid that I’m posting all over the place. Calling Bud Light tranny fluid is a quick and catchy way to stigmatize it beyond repair which needs to be done to stop this woke tranny nonsense.
Voting with your dollars is important. Don’t financially support companies or any other sort of institutions that push far left social or economic policies.
Best comment EVER
I identify as Sane.
I will never support or bend to the delusions of the Transane.
Stop the Transanity!
What I don’t get is, even setting aside gender politics – Dylan Mulvaney is just an odiously obnoxious and grating personality. He is actively off-putting, and listening to him for 10 seconds will put you in a bad mood.
Isn’t it like, marketing 101, that whatever else you do, don’t bug people? Don’t associate your brand with someone inherently unlikeable?
A female impersonator living in pretend land.
It seems beyond corporate cluelessness that Anheuser-Busch would destroy their brand this way, kowtowing to a small fringe element of society and infuriating the majority of their customers. In a discussion elsewhere on social media someone said Blackrock & other financiers are now using a social credit score, similar to what is used in China, in determining who they finance. So if you don’t promote their woke Communist “Destroy America” agenda, you don’t get any financing.
But then if you do promote this agenda, you risk losing your customer base, as have both Disney and BudLight at this point.
I’m not sure if these social credit score policies are in place yet, but it sure seems plausible that whoever made this marketing decision was deliberately trying to destroy this company. Can anyone actually be this clueless? Not making excuses for the CEO, who supposedly is former CIA BTW, but he may not be able to backtrack on the add campaign at this point without igniting the Left’s violent queer mobs. There may be a host of them within the company itself also. These CEO’s who kowtow to these Communist woke agendas are not only stupid, but they’re cowards. Apparently they have no fiduciary duty to their companies anymore?
I hope anyone here doesn’t own this stock. Judging by the absolute thrashing BudLight is continuing to get on social media, it seems likely that come Monday am they are going to get more bad news.
The choices illuminates the gigantic gulf between the choosers and their target market, especially highlighting their disdain for their “people.”. You can’t fix that. Time for them to pack their bags and go home.
If Anheuser Busch wants to create good will they can give the employees control of the company, making sure that they are trained enough to do so before they leave. They can choose to support the buy local not global movement and rebuild the brand in that manner. They are done here.
This is much bigger than Dylan Mulvaney and is an opportunity to make new friends. Dylan has inadvertently been a catalyst for a righteous rage that has been building for decades. Those who are surprised should take note that Bud Light’s target demographic has been silenced for that long and longer. Usually silenced with all the”d” words like disrespect, derision, attempts at disorientation . . . pick a “d” word, it’s been done.
Salt in the wound is an elitist bragging first woman points for her position while being hypocritically out of touch and “fratty” against the pain inflicted on natural born women by trans displacement. (I tried to introduce “sorry” for the sorority version of “fratty” but it doesn’t work.). More salt with the horses “Murica” from a foreign owned soulless corporation is just more slapstick thinking. If you were in my class you would flunk.
Clearly this is not just MAGA people but the media is complicit in struggling to create that narrative (& Don Jr stupid enough) and in the process silencing and diminishing feminists and women who aren’t even feminists but have suffered harm from trans displacement. And just regular guys who are offended. We see what you’re doing there.
You are trying to shame non-MAGA people from voting with their $. I pray it doesn’t work.
Prayer, another thing the elitist tastemakers are trying to criminalize . . . for many of us it’s the only hope we have left thanks directly to you and your friends manipulations.
A college education doesn’t seem to be worth much these days. The only safe demographic to ridicule is your own. One would think that Dylan would have been taught that. Unfortunately Dylan was encouraged by the same people who specialize in snarky dismissals of the concerns of the no platform no voice target groups and has
awakened a giant, or
several. All for some corporations are people social credit – all imaginary abstractions always done at our expense. Looks like bullying to me.
You can’t fix stupid
Notice this guy used to work for the CIA in a recruiting capacity, it is on his resume!!! See Jack Posobiec on Twitter or Getter!!!
I don’t drink beer, but while at the grocery store I was curious to check out the beer aisle. Bud Lite was sitting there untouched. There was a stand alone sales display promoting Bud Zero which also appeared to be untouched.
Coors and Blue Light stock was dwindling. A few guys showed up while I was there and were asking each other what to get (no mention of the boycott). But they grabbed the Coors and Blue Light.
Oh and per MSN, Coors stock is experiencing a bump during the Bud Lite boycott.
Might’ve been the warning labels.
I don’t think Brendan Whitworth spent hardly any time “listening to and learning from” Bud Light drinkers or he would never have approved this woke woke woke ad.
Also, this ad offends me on a personal level as I am dismayed that this person thinks his behavior is that of a female person.
It looked to me like a person impersonating a female person.
My question is: how much of a woman is this person?
We all know one thing about women.
Women have to sit down to pee. I mean, how many women are there in the world that stand up to pee? I do not know one.
If this person is not a person who really must – as in needs to – sit down to pee this person is not a woman.
There’s a simpler way to tell, but only Donald Trump has the stones to do it.
Boycotts are right out of the dem road map. We need to use this power or the dems will continue to control the corporations through fear.
Say no to bud light and yes to Sam Adams
Anheuser Busch marketing was at its best when they stuck to animals and amphibians. Bud had the Clydesdales. Bud Light had Spuds McKenzie and the frogs. They should stick with fun advertisement. Sadly, they hired a woke liberal as their brand VP. Woke liberals suck the fun out of everything.
Why did Trump Jr say to end the Anheuser boycott?
He slit his own throat cuz he doesn’t get it either.
Sorry, cuz AB donates to Republicans. As if I care at this point. And I don’t think he should either.
My son boiled crawfish Easter Sunday. Some of his friends had Bud Light they were getting rid of. Nobody would even drink it.
“There’s no such thing as chicks with dicks, there’s only men with tits!”
-Mark Wahlberg, in “Ted.”
Hmmm. Beer by transvestite. Apology by eunuch.
Went to a concert tonight in north Georgia and the Bud Light sat untouched in the coolers and everything else sold.
Why would a company who has spent years developing a “Brand” offend over 50% of its customers to gain a larger market share of 2% of the population?
That’s not good math!!
And here’s some more math:
After losing 50% of your revenue you need a 100% gain to just get you back where you started.
Heads should role here as this blunder harms shareholders AND employees.
Whitworth is “former” CIA
There is a post on Revolver or Citizen Free Press, where someone has checked and found that at LEAST the Top Ten Brands of Beer are in the same boat… and most are Owned by just Three Companies. (At least that is what I gleaned from the post.)
Ok, can’t help it. Heinerscheid looks ‘throaty’ and breastless to me.
Does it stand or sit to pee?
Springtime… ah, the lovely time of year when the politicians betray their base… It is a time-honored tradition.
Oh, wait. It is the Trumps? The Trumps are literally shilling and whoring themselves out for trannies and Bud Light?
https://archive.is/3yRpa
https://archive.is/Pr6s4
I didn’t see that coming.
Coors light just as bad, they put out rainbow cans too. Boycott them as well! Local beers, Yuengling, PBR, mexican Modelo, etc…
This should be considered an escalation of the “LGBT whatever” in your face media blitz. I think it was calculated. They took a distinctly blue collar brand and slapped a coat of “trans paint” on it. It failed spectacularly and the market share loss for the whole AB family could be huge. So AB takes a good punch in the face. I understand Jack Daniels has gone “Jill” too. Will this be the tipping point where consumers say enough is enough and seriously punish Woke marketing? Or is this part of the psychological conditioning regime that TV networks have engaged in for several years intended to wear down resistance to Gay and Lesbian behavior on screen? And are the big pension fund managers, e.g., Vanguard, Blackrock and Statestreet insisting corporations engage in Woke displays to avoid big stock selloffs? Or are we finally going to see the Mother of All Class Action Lawsuits over breach of fiduciary duties? God I hope so.