Jumpin’ ju-ju bones…. Keep in mind as you review these numbers – U.S. consumer spending accounts for two-thirds of total U.S. GDP. The sales numbers from Thanksgiving and Black Friday are exceptionally strong, showing confidence by consumers this holiday season. This is not the ‘recession’ we were promised by pundits.
Continued strong wage growth amid all sectors of the U.S. workforce, particularly in non-supervisory positions, combined with low inflation and low energy costs, means consumers are spending out of ‘household cash flow’ which is considerably higher.
(Via CNBC) […] Spending online on Black Friday, as of 9 pm ET, hit a new record of $5.4 billion, up 22.3% from a year ago, according to data pulled from Adobe Analytics, which measures transactions from 80 of the top 100 U.S. online retailers.
This comes as foot traffic appeared to be lighter at shopping malls across the country on Friday, a day that traditionally has been reserved for people to line up outside of big-box retailers and department stores to score doorbuster deals.
Total spending online on Black Friday is still forecast by Adobe to hit $7.6 billion, which would make the day the second-biggest online sales day ever, after Cyber Monday in 2018, where $7.9 billion was spent.
However, Adobe is still expecting spending on Cyber Monday this year to hit an even bigger record $9.4 billion, an 18.9% jump from a year ago.
Shoppers meantime already spent $4.2 billion online on Thanksgiving Day, a 14.5% increase from last year and a record high, Adobe had said earlier in the day on Friday. While this marks the first year Thanksgiving spending surpassed $4 billion. (read more)